Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

• Big Podcast Insider - Podcasting Newsletter
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Here are 3 key takeaways from this episode:

1. Consistency is more than just frequency. It's about showing up with the right energy and preparedness.
2. While AI can be helpful in organizing and time-stamping content, it lacks the ability to bring personality to your podcast. You must infuse your unique personalities into AI-generated content to get the most from it.
3. Taking breaks and downtime are crucial behaviors that podcasters (and people in general) don't do enough of. 

Additional topics covered in this episode:

• Jeff Sanders' time management approach that will help you get more done with your podcast – setting up focused blocks for specific podcast tasks
• How working near "railroad tracks" can be a good thing for podcasters
• The importance of tightly edited podcasts
• How sharing podcasts can enhance reach and attract a broader audience – how to get more people to share
• What is the most important factor in podcast consistency?
• How often should you release new podcast episodes?
• What's a good approach for scheduling podcasting time?
• What's the role of AI technology in podcast production?
• How can podcasters stand out from the "AI" crowd?
• Why is editing raw podcast output crucial for best podcasting results?
• Why is taking breaks and downtime important for podcasting production and productivity?

Episode Timestamps:

[00:05:41] Using AI to organize and timestamp podcast episodes is nice, but editing your own podcast will make you a better host 

[00:06:38] Podcast production needs human touch – stand out by bringing more personality and using AI for basic tasks like episode notes and tweets.

[00:14:20] Don't waste time during "stops"

[00:15:11] Consistency is crucial in podcasting, not frequency. Showing up once a weekif plenty, if you do this ...

[00:15:48] Jeff Sanders' productivity method involves focusing on one task block at a time, like podcasting. How to use it for your podcast production ...

[00:17:47] Edit your podcast to save time for listeners and attract more listeners through shareability.

[00:20:47] Low-cost classified ads to help independent podcasters grow an audience quickly.

The Newsletter for Podcasters:

• Big Podcast Insider - Podcasting Newsletter

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

About This Episode:

This is the audio companion to Issue 126 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.

This episode of Build a Big Podcast is about anonymity in podcasting and using anonymous podcasting as a way to take advantage of social media without exposing too much of yourself online.

Topics covered in this episode:

• Introduction to anonymous and anonymous podcasting as a way to take advantage of social media without exposing too much of yourself
• Balancing the demands of numerous podcast interviews and the impact on scheduling flexibility
• Using a caricature or icon as a podcast persona
• Audio podcasting vs. "YouTube" and other video options
• Utilizing QR codes for your podcast
• The Streisand Effect and the consequences of trying to hide or censor information
• Why anonymity may not be the best option for podcasters looking to establish themselves as experts
• Finding a middle ground between anonymity and oversharing personal information

Episode Timestamps:

[00:06:05] Podcasting is less exhausting than YouTube due to less pressure to present oneself in a specific way and less energy needed for discovery.

[00:07:16] Podcasting can be an energy suck, even with help, and can throw off your schedule, but it may be worth it if you consider the other factors involved.

[00:08:04] Anonymous Podcast Example – Swindled shares true stories of white-collar crimes and corporate evil.

[00:10:06] People removing drugs from their medicine cabinets to avoid nosy guests, and the Streisand Effect, which happens when attempting to hide information.

[00:12:45] Grammar Girl and using an icon or "official photo" to control your image.

[00:14:02] Why I grew a beard ... and why you didn't know.

[00:18:21] The evolution of email addresses and tips for maintaining anonymity in podcast fan mail.

[00:20:54] A $19 tool to generate custom QR codes for podcast subscriptions, which can be tracked and changed on demand, offering flexibility for directing listeners.

The Newsletter for Podcasters:

• Big Podcast Insider - Podcasting Newsletter

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

This episode of Build a Big Podcast is about podcasting lessons related to the current state of FOX News and Tucker Carlson. 

I explore the importance of authenticity, connecting with your audience, and avoiding misinformation and dumbing down your content. Plus, I may or may not mention a woman I met at the gym who was Tucker Carlson's #1 Fan and the current opportunity for Brian Kilmeade (and you).

Topics covered in this episode:

• FOX News vs. podcasting as platforms for news and commentary
• The potential profitability of podcasting and the importance of honest and transparent content
• Recent scandals surrounding Tucker Carlson and FOX News
• The specifics of FOX News' business model and the difficulties of breaking into major broadcast companies
• The importance of creating loyal and connected audiences

Episode Timestamps:

[00:03:11] Tucker Carlson's credibility and FOX News' viewership (and alleged misinformation)

[00:05:36] Why FOX News has traditionally had more viewers than other cable television networks

[00:09:03] How FOX News makes money (and how they've lost it via legal and sexual harassment settlements)

[00:10:00] Why people still defend FOX News despite court evidence saying the network and hosts lie to viewers

[00:16:58] A warning against blindly following popular figures on FOX News

[00:18:34] Why Tucker Carlson is the next Bill O'Reilly

[00:20:53] Connecting authentically with your podcast audience and why this is crucial to building a loyal following across different digital platforms

[00:22:01] Why FOX News dumbed-down its content (and how this is biting it in the ass)

[00:28:32] Why podcast hosts shouldn't talk down to their audience

Want More?

Subscribe to Build a Big Podcast here.

This is the audio companion to Issue 124 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.

Topics:

• How the Money is Made in Podcasting
• Want More Subscribers? Want More Reviews? Use This Word!
• Podcast Hosting Lessons from Great Copywriting
• Podcast Episode Title Analyzer Tool
• Podcast Editing
• The Anti-Podcast

The Newsletter for Podcasters:

• Big Podcast Insider - Podcasting Newsletter

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

It's time to talk about something important - building a community! As podcasters, we love inviting new people to be part of our journey. But what about the people already supporting us?

It's easy to neglect current listeners in the pursuit of new listeners, but doing this can actually slow growth. The most successful podcasters show genuine care and curiosity for their existing audiences.

How do you interact and stay in touch with listeners? Having a system in place for communication, whether it's a dedicated email or a unified inbox for multiple social media platforms, can make a big difference. More on that in this episode ...

Bottom line ... If you want more listeners for your podast, you need to start with the listeners you already have.

Topics Covered in this Episode:

• The Importance of Building a Community
• Communication with Listeners
• Retaining Listener Attention
• Owned Distribution
• Challenges in Managing Communication with Podcast Listeners
• Interacting with Podcast Listeners

Mentioned in this Episode:

• Jay Clouse

Want More?

Subscribe to Build a Big Podcast here.

This is the audio companion to Issue 123 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.

Topics:

• Doctor vs. Podcaster
• How Much Longer Will Twitter Last?
• Hate Promoting Your Own Work? Try this ...
• Podseeker - Podcast Contact and Audience Database
• The Podcaster Who Never Talked
• Why Listeners Will Pay for Your Podcast

The Newsletter for Podcasters:

• Big Podcast Insider - Podcasting Newsletter

This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

What makes a podcast truly successful? What makes listeners connect with a podcast host?

One of the key factors is honest communication. Listeners want to hear from hosts who are willing to take a stand and share their honest thoughts and feelings on important topics. In this episode of Build a Big Podcast, I will explore this philosophy in more detail, using the real-world example of the elementary school shooting that just happened in Nashville.

Topics on this Episode:

• Why podcast listeners want you to take a stand
• What happens when you say nothing
• What lack of leadership looks like – don't do this