Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

I just hit 500 episodes on this podcast. This is 501, so I'm looking back on the last five years and what I've learned from the previous episodes that will help you to have more success with your podcast.

Topics on this Episode:

• What Christopher Cross knows about podcast awards ...
• How to do podcast artwork
• How to do podcast intros
• How to make your podcast more interesting
• Editing 40% of your podcast
• Why awards matter (and why they don't)
• Messing up your diet and podcasting

Jay Clouse has been absolutely killing it with his podcast, Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.

You can listen to that conversation here and here.

In this episode, which is Part 4 of a four-part series, I'm back with some commentary on what Jay and I talked about regarding his podcast advertising and revenue.

Topics on this Episode:

• Podcasting Ads and Income Strategy
• The "pre-roll" trick to help podcast advertisers (and make you more money)
• A BIG problem with dynamic podcast ads ...
• Another BIG problem with podcast ads (and also podcast intros)
• Options to split the money podcast advertising revenue
• The "Hottest Band in the World" (and an uncomfortable conversation with my father)
• Three elements your podcast needs to make the most from advertising
• The YouTuber who bombed on cable television
• My "failed" book deal
• A bad review for my live event
• Getting my ego checked at BookExpo
• Owning your podcast (and everything else that you do)

Jay Clouse helps people become professional creators and is the host of Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.

If you're interested in getting your podcast involved with a podcast network, listen up, because this multi-episode series breaks down the process, step-by-step. To make sure you don't miss additional episodes, subscribe to Build a Big Podcast here.

I talk with Jay about:

• Podcasting Ads and Income Strategy
• The "pre-roll" trick to help podcast advertisers (and make you more money)
• Dynamic Podcast Ads vs. Live Reads
• Advertising Revenue Splits
• CPM vs. Niche Buyout
• Podcasting Partnerships
• YouTuber vs. Podcaster vs. Something Else
• "Churn and Burn" Content Creation
• The Heiarchy of Content Creators

It's Christmas Day ... and also "The Holiday Season."

Should you release new podcast episodes during this time? Take time off? 

There are two ways of looking at a holiday schedule for your podcast.

1. Your listeners are busy with "holiday" things and won't have time to listen to your podcast.
2. Your listeners have more downtime than normal and, because of this, are more likely to listen to your podcast.

If you want to take a break from publishing your podcast during certain holidays, by all means do. But also keep in mind that, because a lot of podcasters are taking breaks from publishing, and many listeners have extra time around the holidays to listen to podcasts (such as during a commute to see family), you'll have an increased shot to your podcast being consumed.

Either option is a good one. Nobody would fault you for taking a break, especially at this time of year. Also, we live in a big world, with lots of holidays, many of which aren't celebrated everywhere, so there is opportunity there as well.

There is also a third reason you may want to think about. And I discuss that on this episode.

Topics on this Episode:

• Should you release new podcast episodes over Christmas and other holidays?
• Racist relatives
• Family secrets
• Long commutes
• Time off from work

Jay Clouse helps people become professional creators and is the host of Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.

You can listen to that episode here. To make sure you don't miss additional episodes, including the next one with more from Jay, subscribe to Build a Big Podcast here.

In this episode, which is Part 2 of a four-part series, I'm back with some commentary on what Jay and I talked about regarding his podcast foundation, adding new perspective to the elements you need to have in place to get a podcast network or radio broadcast company interested in your podcast. 

Topics on this Episode:

• "Non-Podcast" skills for podcasters
• Podcast mentorship
• Why Facebook sucks as far as getting feedback on your podcast
• Putting together a pilot episode for under $200
• A hosting lesson from Rush Limbaugh
• The process of winning over people at podcast networks and radio broadcasting companies

Jay Clouse helps people become professional creators and is the host of Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.

If you're interested in getting your podcast involved with a podcast network, listen up, because this multi-episode series breaks down the process, step-by-step. To make sure you don't miss additional episodes, subscribe to Build a Big Podcast here.

I talk with Jay about:

• Quitting a podcast that no longer works for you
• Getting the attention of established podcast producers
• "Promoting a podcast" vs. "launching a podcast"
• Building a great podcast from the ground up
• Small podcast programming tweaks to assure you don't end up with "just another podcast" that gets ignored
• Podcasting-related lessons from pitching startups
• Podcasting-related skills developed from "half a journalism degree"
• Organizing your podcast episodes in a way that attracts listeners (and makes your podcast stand out)