CASE Mastermind Broadcast

In this episode, MēL and PāT discuss with Ashley Leeds of LinkedIn fame, quite simply, 4 quick fixes for LinkedIn:

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1. Profile photo.
2. Background banner.
3. Headline.
4. Contact details.

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So why don’t you:
LISTEN OUT
LISTEN UP and
LISTEN IN

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If you would like to get in touch with Ashley Leeds you can quite easily do so here via LinkedIn itself:

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https://www.linkedin.com/in/ashley-leeds-15-minute-guy/

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Or as he says in the broadcast, simply Google “15 minute guy.” He should appear right at the top….

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You can find more about CASE via our website where you will be able to link to our video and podcast channels, social media groups, our open regular monthly brainstorming meetings and also membership of CASE and a free trial of being part of your very own closed private Mastermind Group where you can brainstorm your ideas and challenges with other business owners.

If you are really looking to succeed in business or your career you need to be asking yourself the question, "Why wouldn't I listen to the CASE Broadcast?"

Join us:

Website:https://casemastermind.co.uk/

YouTube:https://www.youtube.com/channel/UCW0rA_8xhXgFZZApcG4QXsw

CASE Broadcast:https://anchor.fm/case-mastermind

To your success,

Patrick and the Team at CASEMastermind.

[email protected]

--- Send in a voice message: https://podcasters.spotify.com/pod/show/case-mastermind/message

MēL and PāT run Helene Sewell through the paces in our favouritism round, to enable our listeners (both of them) to get to know a little more about our CASEBroadcast guests.

Simply, Listen Out, Listen Up and Listen In…

Want to get to know the gang in CASE?

Come along and find out more at:

https://casemastermind.co.uk/

--- Send in a voice message: https://podcasters.spotify.com/pod/show/case-mastermind/message

In this episode, MēL and PāT discuss with Helene Sewell the Business Navigator the following:

1. How to improve time management?

2. What are the key numbers that businesses should keep an eye on?

3. How best to track and use numbers?

You can read more on these topics below….

You can find more about CASE via our website where you will be able to link to our video and podcast channels, social media groups, our open regular monthly brainstorming meetings and also membership of CASE and a free trial of being part of your very own closed private Mastermind Group where you can brainstorm your ideas and challenges with other business owners.

If you are really looking to succeed in business or your career you need to be asking yourself the question, "Why wouldn't I listen to the CASE Broadcast?"

Join us:

Website: https://casemastermind.co.uk/

YouTube: https://www.youtube.com/channel/UCW0rA_8xhXgFZZApcG4QXsw

CASE Broadcast: https://anchor.fm/case-mastermind

To your success,

Patrick and the Team at CASEMastermind.

[email protected]

Let’s expound on those topics a little more…

1. How to improve time management?
   The key is to be purposeful in how we spend our time more than being organised. 2 top tips:

   
   a. Fitting in the key value-adding activities in the diary first is a great way of making sure they happen like putting the rocks before the pebbles or the sand in a glass.

   
   b. Don’t let yourself be distracted by phone, emails, WhatsApp social media etc while you are focussing on those key activities. Don’t multitask, it is a waste of time. Dedicate times to catch up with communications and let your team and clients know when that is.

   
   

   
   

   
   

2. What are the key numbers that businesses should keep an eye on?
   There are 2 types of key numbers. The upstream of lead numbers. They are used to drive behaviour or actions, for example, the number of prospect calls made in a week. The other type is downstream or lag numbers. They are numbers that drive motivation for example total new sales or the number of new customers in a week.
   It’s different for every business but there are some that are common to all businesses such as the number of new leads, number of new customers, cost of acquisition of a customer, gross margin %
   Some more specific ones are conversion rates at key stages of the sales funnel and the total amount of recurring income.

   
   

   
   

   
   

3. How best to track and use numbers?
   Some numbers need to be tracked weekly and some monthly. They should always be compared to a target so they can be reviewed and corrective action applied if required. When making the comparison between the actual and the target, it is important to start with the mindset that not hitting the target is not acceptable. Any negative variance should be investigated and action taken. Either the target is wrong or the activities didn’t take place and should have. Having the discipline to look at the right numbers objectively is very powerful in keeping a business on track.

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So what exactly is a sales funnel?

Join us as Owain Williams discusses with MēL and PāT the following:

• What’s a sales funnel?

• Why does a business need it?

• Who can build it?

You can find more about CASE via our website where you will be able to link to our video and podcast channels, social media groups, our open regular monthly brainstorming meetings and also membership of CASE and a free trial of being part of your very own closed private Mastermind Group where you can brainstorm your ideas and challenges with other business owners.

If you are really looking to succeed in business or your career you need to be asking yourself the question, "Why wouldn't I listen to the CASE Broadcast?"

Join us:

Website: https://casemastermind.co.uk/

YouTube: https://www.youtube.com/channel/UCW0rA_8xhXgFZZApcG4QXsw

CASE Broadcast: https://anchor.fm/case-mastermind

To your success,

Patrick and the Team at CASEMastermind.

[email protected]

--- Send in a voice message: https://podcasters.spotify.com/pod/show/case-mastermind/message

Ever wanted to know how to avoid NOT getting paid in business…?

A problem that haunts many people involved in business.

In this episode, MēL and PāT discuss with Catherine Hyde of HooperHyde this particular topic.

Covering really important topics such as:

1. What to look out for when reviewing contracts. Rewards and Liability.

2. What you should include in your own T's and C's.

3. How to ensure you get paid.

4. What to do if you’re not getting paid.

Cashflow is king as they say, therefore, Listen Out, Listen Up and Listen In about how to avoid those dreaded stories of not getting paid or being ‘knocked’ as they say in the UK.

You can find more about CASE via our website where you will be able to link to our video and podcast channels, social media groups, our open regular monthly brainstorming meetings and also membership of CASE and a free trial of being part of your very own closed private Mastermind Group where you can brainstorm your ideas and challenges with other business owners.

If you are really looking to succeed in business or your career you need to be asking yourself the question, "Why wouldn't I listen to the CASE Broadcast?"

Join us:

Website: https://casemastermind.co.uk/

YouTube: https://www.youtube.com/channel/UCW0rA_8xhXgFZZApcG4QXsw

CASE Broadcast: https://anchor.fm/case-mastermind

To your success,

Patrick and the Team at CASEMastermind.

[email protected]

--- Send in a voice message: https://podcasters.spotify.com/pod/show/case-mastermind/message

Discover 3 top tips for networking:

1. What Networking is and what it isn’t.

2. Building relationships and the importance of the Follow Up.

3. Brief overview of how to create an exciting and engaging 60 Second Pitch - why it’s important to talk about the benefits of what you do rather than the services/products you offer - what problem do you solve for your customers /clients?

Find out how to Network well!

Get real ROI (Return On Investment) in your networking efforts and get potential clients coming to talk with YOU and not the competition.

Join us while MēL and PāT talk all these things and more through with Pam Edwards.

You can find more about CASE via our website where you will be able to link to our video and podcast channels, social media groups, our open regular monthly brainstorming meetings and also membership of CASE and a free trial of being part of your very own closed private Mastermind Group where you can brainstorm your ideas and challenges with other business owners.

If you are really looking to succeed in business or your career you need to be asking yourself the question, "Why wouldn't I listen to the CASE Broadcast?"

Join us:

Website: https://casemastermind.co.uk/

YouTube: https://www.youtube.com/channel/UCW0rA_8xhXgFZZApcG4QXsw

CASE Broadcast: https://anchor.fm/case-mastermind

To your success,

Patrick and the Team at CASEMastermind.

[email protected]

--- Send in a voice message: https://podcasters.spotify.com/pod/show/case-mastermind/message

Discussing mental health and how it can affect all of us.

Chris tells his personal story from his battles with mental health to looking to commit suicide.

We will be looking to follow up this episode taking questions from anyone regarding the topic.

Any questions will be handled in confidence and those wishing to remain anonymous can do so.

If you have any questions following this Broadcast episode then please send them to:

[email protected]

You can either mark it anonymous or let us know if you wish us to mention your name.

You can reach out to Chris personally via LinkedIn:

https://www.linkedin.com/in/christopherjw/

If you have a need to reach out for help please contact the following:

Samaritans

Call: 116 123

https://www.samaritans.org/

Mind

If you need non-urgent information about mental health support and services that may be available to you:

Call: 0300 123 3393

https://www.mind.org.uk/

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Find out how to utilise the following to generate you more business:

1. Storytelling for business:

•Why does content tell but story sells.

•How to Find and create a unique story of your brand.

•Ways to share a story through public speaking.

2. Getting paid speaking gigs:

•Applying consistently is the key.

•Three steps to your first paid gig.

• How to command a higher price in the market.

3.  Presenting to win:

•Instantly applicable preparation strategies.

•Raise investment for your startup with a successful pitch.

•Practical exercises to help you overcome your fear of public speaking.

• Elements of presentation that people will remember.

Join MēL and PāT as they discuss this very topic with Lazar Bulatovic joining them from Belgrade in Serbia.

You can find, connect and contact Lazar on LinkedIn here:

https://www.linkedin.com/in/lazar-bulatovic/

You can find more about CASE via our website where you will be able to link to our video and podcast channels, social media groups, our open regular monthly brainstorming meetings and also membership of CASE and a free trial of being part of your very own closed private Mastermind Group where you can brainstorm your ideas and challenges with other business owners.

If you are really looking to succeed in business or your career you need to be asking yourself the question, "Why wouldn't I listen to the CASE Broadcast?"

Join us:

Website: https://casemastermind.co.uk/

YouTube: https://www.youtube.com/channel/UCW0rA_8xhXgFZZApcG4QXsw

CASE Broadcast: https://anchor.fm/case-mastermind

To your success,

Patrick and the Team at CASEMastermind.

[email protected]

--- Send in a voice message: https://anchor.fm/case-mastermind/message

Ever wondered how to get LinkedIn working for you?

Using some simple daily routines for only 15 minutes a day, Ashley Leeds has become known as the 15-minute guy.

In this episode of the CASEBroadcast MēL and PāT discuss LinkedIn and the following:

• Why we should use LinkedIn?
• Top Tips to Get started.
• Daily Habits.

You can find all the links to connect with Ashley here on his Link Tree:

https://15mins.day/link

If you would like to take a look at Ashley's book take a look here at 101 Ideas for LinkedIn® - Content Made Easy:

https://15mins.day/book

Are you up for a challenge?

Then why not try Ashley's LinkedIn Daily Habit Challenge:

https://www.letslevelup.io/linkedin-challenge

Join us:

Website: https://casemastermind.co.uk/

Events: https://case-mastermind.eventbrite.com/

YouTube: https://www.youtube.com/channel/UCW0rA_8xhXgFZZApcG4QXsw

CASE Broadcast: https://anchor.fm/case-mastermind

--- Send in a voice message: https://anchor.fm/case-mastermind/message

"Oh no!" I hear you cry. "Not another one of those LinkedIn guru's?"

Have no fear, we are not talking viral posts, pod groups and narcissistic posting!

No, quite simply, how to make LinkedIn work for you and making a somewhat 'Different Noise' about it....

SMASH! Was that a glass smashing in the background there.....

(You will only understand that if you listen....)

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