Cocktails & Content Creation

Episode 116: How To Plan Maternity Leave as a Solopreneur/Influencer

Welcome to episode 116 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how to plan maternity leave as a solopreneur/influencer. 

In our one hundred and sixteenth episode you’ll learn:

• Why you need to be prepared when it comes to maternity leave
• How much time Kate is actually taking and how she came to that decision
• Identifying what can be worked on post-delivery vs. what needs to go completely on-hold
• How to communicate with clients prior to taking leave
• What we are doing with the Podcast to cover shows while Kate is out
• How to adjust your mindset to make sure your priorities are taken care of, especially when it comes to posting on social media
• Just a few of the things you need to consider when planning your maternity leave as a solopreneur

Resources

• Kate’s Pregnancy Announcement on her blog
• Kate’s Pregnancy Announcement on Instagram 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 115: The Simple 3-Step Formula for your Email Welcome Sequence

Welcome to episode 115 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the simple 3-step formula for your email welcome sequence with Sarah Noel Block of Tiny Marketing.

In our one-hundred-and-fifteenth episode you’ll learn:

• What an email sequence is and how it can help to grow your business and bring in sales
• Ideas for your opt-in or freebie, even if you aren’t a “product-based business,”  to get people on your list
• The Simple 3-Step Formula for your Email Welcome Sequence that will help you to convert leads to clients
• The timeline for your email sequence so people will remember you when you pop in their inbox
• How this sequence fits into your regular email newsletters
• The easy and least expensive ways to get started on your email list and your welcome sequence
• Ways to avoid ending up in that dreaded Spam folder
• Tips to write a subject line that will get your emails opened

About our Guest:

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Tiny Marketing by Sarah Noel Block
• Sarah Noel Block on Facebook
• @sarahnoelblock on Twitter
• @sarahnoelblock on Instagram
• @sarahnoelblock on YouTube
• Tiny Marketing on LinkedIn
• Avoid Content Burnout With Core Content On-Demand Webinar

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 114: Simplifying Systems in your Home and in your Business to put you ahead of the chaos

Welcome to episode 114 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to simplify systems in your home and in your business to put you ahead of the chaos with Heather Greco of Chaos ‘N’ Cookies.

In our one-hundred-and-fourteenth episode you’ll learn:

• Why it’s helpful and important to understand the systems in your home and business
• How hiring outside help can help with setting up your systems
• Tech tips to keep you organized in your business
• How to start organizing your business and ways to control the chaos 

About our Guest:

As a busy mom of three and the founder of Chaos N’ Cookies, keeping moms from crumbling is Heather Greco’s main objective. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women she’s created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home. 

For new biz owners, she also helps simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. She has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Chaos ‘N’ Cookies
• Heather Greco Steinker on Facebook
• @chaos-n-cookies on Facebook
• @chaosncookies on Instagram
• @theheathergreco on Instagram
• Heather Greco Steinker on LinkedIn
• The Chaos ‘N’ Cookies Podcast
• The Chaos ‘N’ Cookies Shop

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 113: 3 Things you need to know to keep your family and business on a routine 

Welcome to episode 113 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about 3 Things you need to know to keep your family and business on a routine with Heather Greco of Chaos ‘N’ Cookies.

In our one-hundred-and-thirteenth episode you’ll learn:

• How establishing systems in your home can help you tame the chaos for the entire family
• How these systems can actually allow space for creativity 
• Why routines are important and how to incorporate time-blocking
• The benefits of running your household like a business
• Creative strategies to create organizing your households systems - including the power of color coding

About our Guest:

As a busy mom of three and the founder of Chaos N’ Cookies, keeping moms from crumbling is Heather Greco’s main objective. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women she’s created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home. 

For new biz owners, she also helps simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. She has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Chaos ‘N’ Cookies
• Heather Greco Steinker on Facebook
• @chaos-n-cookies on Facebook
• @chaosncookies on Instagram
• @theheathergreco on Instagram
• Heather Greco Steinker on LinkedIn
• The Chaos ‘N’ Cookies Podcast
• The Chaos ‘N’ Cookies Shop

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 112: How to Balance Content Creation with a Full-Time Job

Welcome to episode 112 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about balancing content creation with a full-time job with Colleen Blair, a full-time marketing professional and the face of Travel Like a Local: MA.

In our one-hundred-and-twelfth episode you’ll learn:

• How this marketing professional balances her FT career and her side hustle
• How her background in marketing gives her unique insights to her content creator projects
• How she makes her weekends work for her and how she plans the workload
• What it takes to be both a content creator and have a full-time position

About our Guest:

Colleen Blair is the Boston-based blogger & content creator behind Travel Like a Local: MA, with a focus on travel across Massachusetts and New England. She covers destinations, hotels and restaurants, as well as cultural attractions, outdoor adventures, events and local shops, businesses and products, all from the perspective of a local resident.

Colleen started Travel Like a Local: MA in 2019 and has organically grown her Instagram following to more than 17K engaged followers. She has become a trusted source of recommendations and travel inspiration for those living in and visiting New England.

With a background in public relations and marketing, and a full-time marketing position today, Colleen is passionate about helping raise awareness of - and drive sales for - the partners she works with through storytelling and compelling visuals.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Travel Like a Local:MA
• @travelikealocalma on Facebook
• @travelikealocalma on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 111: How to work with brands as a content creator and grow you Instagram

Welcome to episode 111 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to work with brands as a content creator and grow your Instagram with Colleen Blair, a full-time marketing professional and the face of Travel Like a Local: MA.

In our one-hundred-and-eleventh episode you’ll learn:

• How to grow your Instagram by engaging with other accounts 
• Why you shouldn’t stop engaging on social media as you reach your follower goals
• Her best tips for pitching your services to brands that will help you nail that collaboration
• How to review the brand’s existing content to create a stronger pitch
• What you should consider when looking for brands to work with

About our Guest:

Colleen Blair is the Boston-based blogger & content creator behind Travel Like a Local: MA, with a focus on travel across Massachusetts and New England. She covers destinations, hotels and restaurants, as well as cultural attractions, outdoor adventures, events and local shops, businesses and products, all from the perspective of a local resident.

Colleen started Travel Like a Local: MA in 2019 and has organically grown her Instagram following to more than 17K engaged followers. She has become a trusted source of recommendations and travel inspiration for those living in and visiting New England.

With a background in public relations and marketing, and a full-time marketing position today, Colleen is passionate about helping raise awareness of - and drive sales for - the partners she works with through storytelling and compelling visuals.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Travel Like a Local:MA
• @travelikealocalma on Facebook
• @travelikealocalma on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 110: The Importance of Networking as a Content Creator

Welcome to episode 110 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the importance of networking as a content creator with Kimberly Thomas of the New England Coastal Creative Conference

In our one-hundred-and-tenth episode you’ll learn:

• How networking can help grow your creative content career
• Ways you can find networking events that work for you
• Tips on how to socialize and make the most of networking events, even if you’re an introvert
• All about what attendees can expect at the upcoming New England Coast Creative Conference

About our Guest:

Kimberly Thomas is the Creative Director of Shorelines Illustrated, a multimedia platform that celebrates the life, leisure and latitude of Coastal New England, and Founder of the New England Coastal Creative, a multimedia, community and event platform that brings coastal creatives together to connect, collaborate and cultivate successful business partnerships and networking.  Both platforms use their content and reach to energize, excite and engage vendors, venues and tastemakers with a targeted sophisticated New England audience. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• The New England Coastal Creative
• @necoastcreative on Facebook
• @necoastalcreative on Instagram
• Kimberly Thomas on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 109: How to Monetize your Creative Content

Welcome to episode 109 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to monetize your creative content with Marissa Zingg of One CrafDIY Girl.

In our one-hundred-and-ninth episode you’ll learn:

• Why you shouldn’t put all of your efforts behind one form of revenue
• Ways to earn money with your content including affiliate income
• What types of content perform well, leading to revenue/monetization
• How to manage and create content to support your affiliate content

About our Guest:

Marissa Zingg came to Boston to study nursing and found noise, friendships and the importance of living presently. While her usual post is now at the nurses' station, you can sometimes find her behind a sewing machine and cataloging her DIYs on her blog, One CrafDIY Girl. On her blog and social channels, she styles secondhand finds, custom couture and style staples both in her wardrobe and home. Her goal is to teach her audience that good style for home and wardrobe is available at any budget with a little imagination. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• One CrafDIY Girl
• @onecrafdiygirl on Instagram
• @onecrafdiygirl on Facebook
• @onecrafdiygirl on TikTok
• One CrafDIY Girl on YouTube
• One CrafDIY Girl Etsy Shop
• One CrafDIY Girl IG Reels E-Book 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 108: How can brand photography support your content creation plan? 

Welcome to episode 108 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how can brand photography support your content creation plan. 

In our one hundred and eighth episode you’ll learn:

• What Brand Photography Is
• How it plays into your Content Strategy
• Some real examples on how some of Jessie’s clients have used their photos in their content strategy
• The different mediums/outlets where you can use your brand photos
• Unique ways to use your brand photos
• How often you should plan on scheduling brand photo sessions

Resources

• Jessie Wyman Photography
• @jessiewymanphotos on Instagram
• Grab Jessie’s Shoot Planning Guide 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Episode 107: How personal should your content strategy be?

Welcome to episode 107 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how personal should your content strategy be.

In our one-hundred-and-seventh episode you’ll learn:

• Three things you should consider when sharing personal situations on social media
• How sharing personal stories can connect you to your audience
• When you should think twice before sharing a personal piece of information
• How to handle your personal life through your content strategy

Resources

• Kate’s Pregnancy Announcement on her blog
• Kate’s Pregnancy Announcement on Instagram

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”