Amazon Legends Podcast

In this episode, delve into the "Three-Pronged Approach To Product Launch" with Joshua Rawe, Co-Founder of AmpliSell. As a former Amazon seller turned industry expert, Joshua shares invaluable strategies, from mastering product design to fostering a robust company culture. Explore the significance of pride and results, and gain insights into distinguishing busyness from productivity. With practical tips on journaling for continuous improvement, this podcast is your go-to guide for navigating the Amazon marketplace successfully.

Takeaways :

• Product Design and Development: Emphasizes the importance of building a product design that stands out. Discusses the efforts required to get a product on the shelf at major retailers like Walmart.
• Company Values and Culture: Stresses the significance of company values and culture. Highlights the role of defining values to build a strong company culture.
• Focus on Pride and Results: Introduces the two key values: "Pride" and "Results." "Pride" encourages doing the job in a way that makes you proud, avoiding defensive statements like "I've done my best." "Results" emphasizes always having something to show for, focusing on productivity and tangible outcomes.
• Differentiating Between Busyness and Productivity: Differentiates between working hard and getting a lot done.
• Recommends keeping a daily journal to track accomplishments rather than just feeling busy. Advocates for a mindset shift towards recognizing and valuing tangible results.
• Daily Journaling for Productivity: Suggests maintaining a daily journal to record tasks and achievements. Gives examples like sending sales emails, educating team members, and creating SOPs (Standard Operating Procedures) as valuable tasks.
• Continuous Improvement: Encourages continuous improvement by evaluating and adjusting strategies.

Quote of the Show:

In external traffic, I focus on warm and cold strategies. Warm traffic includes your email list and existing customers. For a new product, like a Bluetooth kettle, redirecting a small portion of this warm traffic to Amazon is an investment. Despite a slight margin sacrifice, it yields long-term sales, better rankings, and reviews – a double whammy for ROI.

Links :

Website: https://www.amplisell.com/ |

LinkedIn: https://www.linkedin.com/company/amplisell/mycompany/?viewAsMember=true

Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.

Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Join us this week as we dive into the e-commerce realm with Paul Baron, Founder & CEO at Influx Catalysts. With over 7 years of expertise in Influencer Marketing, Paul shares valuable insights into enhancing online presence. Discover the driving forces behind sellers and customers' actions, along with practical tips on user-generated content and traffic generation. Tune in for a concise exploration of e-commerce success!

Takeaways :

• Understanding Failure and Depression: Acknowledge that setbacks and failures are part of the journey. It's crucial not to be consumed by depression but to accept it temporarily.
• Strategies for Dealing with Tough Times: Embrace the difficult moments without trying to fight depression. Take a break from work during low points; don't force productivity.
• Learning from Failures: Treat failures as part of the learning process.
• Keep focused on your mission and move forward despite setbacks.
• Personal Development and Mission: Have a clear mission and vision for personal and business growth. View failures as opportunities for personal development.
• Referencing a Historical Figure: Mention of Edgar Cayce, the "sleeping prophet," who used visions to help others. The importance of having a desire to help people.
• Business Success Amidst Challenges: Overcoming challenges, similar to the sleeping prophet's ability to help despite obstacles. Encouragement to persist through difficulties and continue helping people.

Quote of the Show:

Influencer marketing is more than cogs in a wheel. It's about creating a lifestyle, not just sales. Social media triggers desires, and understanding the psychology of influence is crucial in this dynamic landscape.

Links :

Personal – LinkedIn: https://www.linkedin.com/in/jpaulbaron/

Influx Catalyst – Website: https://influxcatalysts.com/

Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.

Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Join us this week as we dive into Amazon selling and advertising with Jonathan Wilner, an expert with 7+ years of experience. He has personally managed over 1.5 million Amazon listings including PDP creation and content optimization. Discover key strategies for converting target audiences into customer personas. Whether you're a seasoned seller or just starting, gain actionable insights on adapting strategies, leveraging data, and optimizing your Amazon presence. Tune in now for proven insights to enhance your Amazon strategy!

Takeaways :

• Understanding Your Audience: Identify and understand your target audience on Amazon. Recognize the diverse needs and preferences within your audience.
• Customer Personas: Develop detailed customer personas that go beyond basic demographics. Consider factors like shopping behavior, preferences, and pain points.
• Data-Driven Approach: Utilize data and analytics to gather insights into customer behavior. Use Amazon's platform data to understand what resonates with your audience.
• Adapting Strategies: Be flexible in adapting your strategies based on customer feedback. Adjust your approach as you learn more about the preferences of your audience.
• Tailoring Content: Tailor product listings and content to align with customer personas. Optimize product descriptions, images, and keywords based on audience preferences.
• Feedback Loop: Establish a feedback loop to continually refine your customer personas. Act on customer feedback and adjust your approach accordingly.
• Brand Consistency: Maintain consistency in branding across your Amazon presence. Ensure that your brand identity aligns with the expectations of your customer personas.

Quote of the Show:

Success in the customer search group exercise lies in strategically defining personas based on Amazon search terms. Can we dominate the persona, be the primary brand, and ensure a holistic presence with sponsored ads at the top, organic spots, and brand videos? It's about winning the shopper immediately when they type those crucial search terms on Amazon.

Links :

Personal – LinkedIn: https://www.linkedin.com/in/jonathan-wilner-63813a201/

Transact – Website: https://omctransact.com/

Transact – LinkedIn: https://www.linkedin.com/company/omc-transact/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.

Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this episode of Amazon Legends, join expert Andrew Maffettone as we delve into driving external traffic to Amazon. With 15+ years in e-commerce marketing, Andrew, Founder & CEO of BlueTuskr, shares insights on effective strategies and the evolving landscape of digital marketing. Explore the art and science of connecting with consumers on platforms like Facebook and TikTok, and uncover the psychology behind successful marketing. As a thought leader, podcast host, and co-author of the Click & Conversion newsletter, Andrew provides valuable tips for mastering external traffic to Amazon. Subscribe for industry insights!

Takeaways :

• Diversification of Traffic Sources: It's crucial for Amazon sellers to diversify their traffic sources beyond just relying on Amazon's internal traffic.
• Understanding Customer Behavior: Successful marketing involves understanding the psychology and behavior of potential customers.
• Foundation in Psychology: The foundation of marketing lies in psychology, including subliminal messages and connecting with people's emotions.
• Brand Voice Consistency: While adapting to different platforms, maintaining a consistent brand voice is important to convey the brand's identity.
• Intimate Understanding: A successful Amazon seller needs an intimate understanding of their customers, considering both demographic data and emotional context.

Quote of the Show:

Facebook ad traffic may not translate to high Amazon conversions. Evaluate organic ranking impact after a month. Tailor your approach: use specific keywords for Amazon search ads and opt for social ads for complex or differentiated products.

Links :

Portfolio: https://andrewmaff.com
Website: https://www.bluetuskr.com/
LinkedIn: https://www.linkedin.com/in/andrewmaff/
Facebook: https://www.facebook.com/AndrewMaff/
Instagram: https://www.instagram.com/andrewmaff/?hl=en
Twitter: https://twitter.com/AndrewMaff

Special Offer:

For all Amazon Legends listeners, receive a special 25% discount on our services for landing page design and development. Simply reach out by email to [email protected], mention the podcast.

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.

Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this week's episode, dive into the world of Amazon with Melissa Burdick, President and Co-Founder of Pacvue. Drawing from a decade at Amazon, Melissa shares invaluable insights, from the early Wild West days to cultivating an entrepreneurial mindset. Uncover her transition from corporate life to entrepreneurship, shaped by Amazon's culture. Explore the impact of family, education, and personality traits on her journey. Melissa recommends essential tools like Helium 10 and Pacvue for success in Amazon's dynamic landscape. Don't miss this chance to gain wisdom from an Amazon veteran! Connect with Melissa on LinkedIn, and tune in on Apple Podcasts, Spotify, Google Podcasts, Podbean, or YouTube. Optimize your Amazon journey with white hat hacks and Pacvue's expertise.

Takeaways :

• Understanding the Early Days of Amazon: The early days of Amazon were described as the "Wild West," requiring sellers to figure things out as they went along.
• Adopting a Problem-Solving Mentality: An essential mindset for success is the ability to face challenges with a problem-solving mentality. When one door closes, another opens, and sellers need to be adaptable.
• Entrepreneurial Mindset: The guest speaker emphasized being wired with an entrepreneurial mindset, drawn to the dynamic and entrepreneurial environment at Amazon.
• Unconventional Career Paths: The speaker's older brother worked for the State Department and lived in Tajikistan and Afghanistan, showcasing unconventional career paths within the family.
• Liking to Tell People What to Do: The speaker admitted to having a trait of liking to tell people what to do, possibly indicating an early sign of an entrepreneurial mindset.
• Pacvue and Amazon Experience: Pacvue, the guest's company, is highlighted as a result of her experience at Amazon. Working at Amazon felt like managing her own business, contributing to the decision to create Pacvue.
• Collaboration with Helium 10: Pacvue and Helium 10 joined forces, providing solutions for both small businesses and enterprises, with Pacvue primarily serving those with a yearly ad spend of $250,000 or more.

Quote of the Show:

Amazon and Walmart compete fiercely for small sellers, with Amazon leading the charge by offering user-friendly tools like image and video templates. The battleground is set for e-commerce dominance, as both giants vie to attract and support emerging entrepreneurs.

Links :
LinkedIn: https://www.linkedin.com/in/melissaburdick/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.

Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Join us this week with Ankit Ghimire, Paid Media Specialist at Nuanced Media, as we explore Amazon's winning strategies. 🛍️ Key Insights: Utilize a cutting-edge SaaS platform for efficient data consolidation and strategic decision-making. Enhance product visibility through optimized search queries and a robust keyword strategy. Perfect the art of storytelling in A+ content and images, emphasizing benefits. Explore premium pricing strategies, seamlessly integrating marketing and sales for customer satisfaction and long-term success. 📊 Ad Spend Optimization: Gain expert tips on reducing wastage, leveraging email communication, and understanding the happiness-success connection. Develop a strategic mindset for campaigns aligned with customer needs. Stay ahead in e-commerce with continuous learning. Ankit Ghimire, a dynamic Paid Media Specialist at Nuanced Media, offers expertise in Amazon PPC & DSP. Don't miss this episode for an Amazon success masterclass! Subscribe now for actionable strategies.

Takeaways :

• Data Consolidation: Utilize a SaaS platform for data consolidation. Incorporate a strategy to have relevant data at your fingertips.
• Search Query Performance: Focus on understanding and improving search query performance. Regularly analyze and optimize your search queries for better results.
• Keyword Strategy: Implement a solid keyword strategy based on both wants and needs. Distinguish between wants and needs to tailor your marketing approach.
• Content Creation: Emphasize benefits over features in your content. Storyboard images and A+ content to highlight benefits and wants.
• Pricing Strategy: Align pricing with the perceived value and benefits. Consider premium pricing for products that cater to specific wants.
• Marketing and Sales Integration: Understand the integration between marketing and sales. Separate wants and needs to effectively sell products.
• Customer Satisfaction: Prioritize customer satisfaction by delivering what customers want.

Quote of the Show:

True expertise isn't confined to chasing predefined KPIs like high click-throughs or ACOS. It's about seizing control over the variables we can influence—ACOS, CPC—and creating opportunities beyond traditional metrics. We're not just analyzing data; we're discovering untapped potential, transcending the confines of conventional KPIs to redefine success.

Links :

LinkedIn : https://www.linkedin.com/in/ankit-goel-ghimire-11a284135/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.

Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Explore the untapped potential of your Amazon business in our latest podcast, "A Little-Known Fact About Driving Organic Traffic on Amazon," featuring Chris Moe, CEO, and Co-Founder of Cartograph. Join us for insights into organic traffic, effective SEO, and advertising strategies. Learn how Cartograph's comprehensive support, from strategy to logistics, empowers Consumer Product Goods (CPG) brands. Revolutionize your Amazon approach with actionable tips for eCommerce success. Connect with Chris Moe and Cartograph on LinkedIn Chris Moe and Cartograph.

Takeaways :

• Importance of Organic Traffic: Understanding the significance of organic traffic on Amazon for sellers.
• Keywords and SEO: Leveraging keywords and optimizing content for search engine optimization (SEO) on Amazon.
• Product Listings: Creating effective product listings with relevant keywords to attract organic traffic.
• Content Quality: Emphasizing the importance of high-quality content in product listings.
• Reviews and Ratings: Managing and encouraging positive reviews and high ratings to boost organic visibility.
• Advertising Strategies: Utilizing effective advertising strategies to complement organic traffic efforts.
• Competitive Analysis: Conducting competitive analysis to stay ahead in the marketplace and understand customer preferences.
• Data-Driven Decisions: Making informed decisions based on data and analytics to optimize Amazon presence.
• Customer Engagement: Focusing on engaging with customers and building a positive brand image.
• Utilizing Amazon Tools: Maximizing the use of available Amazon tools and features to enhance visibility.

Quote of the Show:

Unlocking the Value: Strategizing Search Term Bids based on Conversion Share, AOV, and Rankings. Transforming assumptions into actionable insights for significant gains in monthly sales

Links :

LinkedIn: https://www.linkedin.com/in/chrismoe1/

Website : https://www.gocartograph.com/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Join us in this week's episode as Eddie, a seasoned Amazon Listing Optimization expert, as he shares insights on "Leveraging Geo Ranking on Amazon." Learn about localized SEO, targeted advertising, and regional preferences. Eddie guides us through Amazon store localization, emphasizing tools for a personalized shopping experience and optimizing shipping based on customer locations. Connect with Eddie at www.guavalistings.com or [email protected] for more tips. Whether you're a seasoned seller or just starting, tune in now to elevate your success on the world's largest online marketplace!

Takeaways :

• Localized Keywords: Incorporating region-specific keywords in product listings can improve visibility in local searches. Understanding the language and search terms used by customers in different regions is crucial.
• Targeted Advertising: Geo-targeted advertising helps reach specific audiences in different regions. Utilizing Amazon's advertising tools like sponsored products or sponsored brands can aid in targeting particular geographic segments effectively.
• Localized Product Offerings: Tailoring product offerings to suit regional preferences can enhance sales. This might involve tweaking product descriptions, features, or even packaging to align with cultural preferences.
• Fulfillment & Shipping Optimization: Efficient and cost-effective shipping options catered to different regions can positively impact sales. Utilizing Amazon's fulfillment network or optimizing shipping for specific areas can improve customer satisfaction.
• Understanding Local Regulations: Being aware of and adhering to regional regulations and policies can prevent issues related to product sales, shipping, or customs, ensuring a smooth operation in different areas.

Quote of the Show:

Boost your Amazon product visibility—integrate targeted keywords in listings, external ads (Facebook, Google, TikTok), and A+ content for maximum impact on sales.


Links :

Personal – Linkedin: https://www.linkedin.com/in/eddiewheelerguava

Guava Listings – Linkedin: https://www.linkedin.com/company/guava-listings/

Guava Listings – Website: https://www.guavalistings.com/

Guava Listings – Facebook: https://www.facebook.com/GuavaListings

Offer:

Join the GeoRank Newsletter: https://georanknewsletter.myflodesk.com/f58f54f2-4e7d-4cdf-a243-5fbbf1595e95

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Join us in this week's episode as Kameron, with over 11 years in Outdoor Retail and eCommerce, unveils the power of leveraging the Search Query Performance Report (SQP) for instant results in your Amazon business. Kameron's pragmatic approach to operationalizing data brings a unique perspective, blending industry expertise with a passion for the outdoors. Discover key strategies, from optimizing ad spend and refining negative keyword tactics to mastering ad copy alignment with high-performing search queries. Learn bid adjustment insights and uncover expansion opportunities through SQP data. Connect with Kameron on LinkedIn for more, and for inquiries, reach out at [email protected]. Don't miss out—subscribe, like, and stay tuned for impactful Amazon business strategies.

Takeaways :

• Importance of the SQP: The SQP is crucial for Amazon sellers to understand how customers are finding and interacting with their products.
• Identifying High-Performing Keywords: Analyze the SQP to identify high-performing keywords that are driving traffic and conversions. This helps in optimizing ad spend on keywords that matter.
• Negative Keywords Optimization: Use the SQP to identify irrelevant or underperforming search queries and add them as negative keywords. This ensures that ad spend is not wasted on unproductive searches.
• Product Listing Optimization: Leverage SQP data to optimize product listings. Incorporate high-performing search terms into product titles, bullet points, and descriptions for better visibility.
• Utilizing Match Types: Understand the performance of different match types (broad, phrase, exact) through the SQP. Adjust match types based on conversion rates and search query relevance.
• Seasonal Trends and Opportunities: Identify seasonal trends and capitalize on opportunities by analyzing SQP data. Adjust campaigns to align with changing customer behavior.
• Continuous Monitoring and Iteration: SQP is not a one-time analysis. Regularly monitor and iterate based on changing customer behavior, market trends, and performance metrics.
• Staying Competitive on Amazon: Utilize SQP insights to stay competitive in the ever-evolving Amazon marketplace. Adapt strategies to changes in customer search behavior and algorithm updates.

Quote of the Show:

Amazon's Search Query Performance report is a game-changer. It's the holy grail for sellers, offering key insights into product relevance and impact on search queries. A watershed moment for the FBA community, unlocking a new level of business understanding.

Links :

Podean contact info. [email protected]
LinkedIn: https://www.linkedin.com/in/kameron-harper/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Join us in this week's episode as we explore the "Overview of Unknown Amazon Seller Features" with our expert guest, Daniel. With extensive experience in Amazon selling and a background in managing his own Private-Label Amazon brand, Daniel shares valuable insights into lesser-known features that can elevate your selling game. From his teenage days selling sneakers online to becoming an Amazon expert, Daniel's journey provides actionable tips for sellers of all levels. Tune in for a quick dive into the world of Amazon selling, and connect with Daniel. Gain a competitive edge in the ever-evolving Amazon landscape!

Takeaways :

• Exploration of Amazon Features: Explore lesser-known features within the Amazon seller platform. These might include tools for optimization, marketing, inventory management, or customer engagement that aren't widely utilized.
• Enhanced Services: Unknown features could offer enhanced services like advanced analytics, advertising options, or exclusive seller support programs. Understanding and leveraging these can improve sales and visibility.
• Competitive Edge: Unexplored features might provide a competitive edge by allowing sellers to access markets or customer segments that others aren't targeting effectively.
• Performance Metrics: These features could offer insights into specific performance metrics that impact Amazon rankings, sales, or customer satisfaction, helping sellers fine-tune their strategies.
• Trial and Error: Experimentation is key. Testing these lesser-known features allows sellers to gauge their effectiveness and determine which ones align best with their business goals.
• Community and Resources: Often, these features might come with dedicated communities or resources for sellers to learn and grow their businesses more effectively.

Quote of the Show:

Brand Tailor Promotion: a game-changer for building loyalty and social proof. Target your brand followers with engaging social posts to strengthen your online presence.

Links :

https://www.proventusagency.com/contact-us/

https://www.linkedin.com/company/68986265

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.