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Amazon Legends Podcast

by Nick Uresin

Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!

Copyright: © 2024 Amazon Legends Podcast

Episodes

Finding Revenue Driving Actions in Search Query Performance Data - Vincenzo Toscano - Amazon Legends - Episode #281

1h 2m · Published 31 Oct 09:00

In this episode, Vincenzo, an Aerospace engineer turned Amazon FBA expert, shares invaluable insights on Finding Revenue Driving Actions in Search Query Performance Data. Transitioning from the corporate world at Rolls-Royce to pursue his passion for Amazon selling, Vincenzo launched multiple successful products while working his day job, eventually taking the leap to become a full-time Amazon seller. With over 1000 brands assisted through his Amazon consultant service, Ecomcy, Vincenzo offers tactical execution and strategic support for optimizing and scaling on Amazon, helping both his own brands and clients thrive in the e-commerce world. Don't miss out on this episode where Vincenzo's expertise and experience empower you to enhance your Amazon business's performance and profitability.

Takeaways :

  • Organic Ranking Improvement: Regularly analyzing and improving organic ranking is essential. This involves conducting split tests on pricing and other factors that affect ranking.
  • Click-Share and Conversion: Matching or surpassing the click share of top competitors is crucial for organic ranking. Aggressively adjusting pricing and running split tests can help achieve this.
  • Pricing and Main Image: These are key drivers of click-through rates and conversion. Competitive pricing strategies and compelling product images are crucial.
  • Amazon Vine: Utilizing Amazon Vine is a must for product launches.
  • Importance of Testing: Regularly testing different pricing and image strategies and monitoring their impact on performance is essential for Amazon sellers.
  • Search Query Optimization: Optimize your listings based on the search queries that are performing well. Make sure your product titles, descriptions, and backend keywords are aligned with these terms.
  • Long-Tail Keywords: Don't overlook long-tail keywords, as they can be a valuable source of revenue. These specific search terms can help you target a niche audience.
  • ASIN-Level Data: Explore performance data at the ASIN (Amazon Standard Identification Number) level. This allows you to assess which products are generating the most revenue and which may need optimization.


Quote of the Show:

Unlock the power of Brand Tailored Promotions on Amazon and watch your sales soar. With the ability to retarget abandoned carts using tailored coupons, you can turn potential customers into loyal ones, one discount at a time. Don't miss out on this game-changing feature within the advertising tab – it's your key to reclaiming lost sales and boosting your business to new heights!

Links :

Website: ecomcy.com

LinkedIn: https://www.linkedin.com/in/vincenzo-toscano

Special Offer:

free 30 minute consultation:

https://calendly.com/ecomcy/30min


Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Leveraging Premium A+ Content (Contains a high value tip) - Mark Casey - Amazon Legends - Episode #280

54m · Published 26 Oct 09:00

Unlock the potential of Premium A+ Content on Amazon with Mark from House of AMZ, a seasoned expert who has spent 7 years mastering Amazon's algorithms. With a background in marketing and branding, Mark has contributed to a top 500 company's nine-figure annual earnings through Amazon. In this episode, he shares strategies to improve your product rankings by working in harmony with Amazon's algorithms. From worldwide travels to sharing insights with large-scale sellers, Mark offers invaluable tips for navigating Amazon's unique ecosystem. Join the conversation and optimize your brand for Amazon's success.

Takeaways :

  • Enhancing Product Detail Pages: Premium A+ Content allows sellers to create visually appealing and informative product detail pages. It enables the use of multimedia elements such as images, videos, and interactive features to engage potential buyers.
  • Regular A+ Content vs. Premium A+ Content: Premium A+ Content goes beyond standard A+ Content by offering more advanced and interactive features. It provides a unique opportunity to showcase your products in a compelling way.
  • Highlighting Key Features: Use Premium A+ Content to highlight the key features and advantages of your products. Clear and concise information helps customers make informed purchase decisions.
  • Linking to Storefront: Linking your product detail page to your Amazon storefront through A+ Content provides an additional level of trust for potential buyers.
  • Leveraging Newer Version Available: Utilize the "Newer Version Available" widget to upsell to customers. For example, offer a larger quantity of the same product, enticing shoppers to buy more.
  • Variety of Content Types: Premium A+ Content supports various content types, including comparison charts, lifestyle images, and product demonstrations, allowing sellers to tailor content to their target audience.


Quote of the Show:

Newer Version Available' feature on Amazon is a game-changer for sellers. It's a powerful strategy to upsell and drive more traffic to your listings. By simply requesting this update through Brand Registry, you can transform your product offerings, attract customers looking for something newer, and ultimately boost your sales and keyword rankings. It's one of the most underrated yet effective tactics in Amazon.

Links :

Website: www.Houseofamz.com

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Mapping Out Customer Journey by Using KPIs - Matthew Rosenfeld - Amazon Legends - Episode #279

1h 4m · Published 24 Oct 09:00

In this enlightening episode, we're joined by Matthew, a true e-commerce trailblazer. Starting as an Amazon seller, he quickly recognized the platform's potential, eventually venturing into the aggregator space. Today, as the Founder and CEO of Crush, an Amazon Agency tailored for Direct-to-Consumer brands, Matthew leads a passionate team of Amazon experts dedicated to brands that value their identity and reputation. Discover how KPIs are instrumental in mapping out the customer journey and empowering e-commerce success in this insightful conversation.


Takeaways :

  • Understanding Customer Behavior: To effectively map out the customer journey, it's essential to comprehend customer behavior, preferences, and how they interact with your products.
  • Key Performance Indicators (KPIs): KPIs are crucial for tracking the success of your Amazon business. Metrics like impression share, click-through rate, and conversion rate are vital to monitor.
  • Relevance of Keywords: The choice of keywords is critical, and KPIs can help determine which keywords are most relevant for your products.
  • Image and Content Optimization: Optimizing product images and content can significantly impact click-through rates and conversions. Changes should be tracked for their effects on KPIs.
  • Tracking Changes and Events: Sellers should use tools like Google Sheets to track changes and events in their product listings. This data can help sellers understand the effectiveness of their changes and make informed decisions..
  • Pricing Strategy: It's important to monitor and adjust your pricing strategy to stay competitive and attract more customers.
  • Product Differentiation: Finding ways to differentiate your products is key. This could be through packaging, bundling, or improving on existing products.
  • Inventory Management: Maintaining optimal inventory levels is crucial for fulfillment and customer satisfaction. Overstocking or understocking can lead to issues.


Quote of the Show:

Amazon's core role is incremental. Using it as a customer acquisition tool, especially for recurring revenues, comes with a lower cost per acquisition compared to other channels. This core understanding shapes the entire narrative and journey we create for Amazon customers, leading them towards the end goal of the brand, which can vary from direct deals to a range of possibilities.


Links :

Website: www.crushamazon.com
LinkedIn: https://www.linkedin.com/in/matthew-rosenfeld-b3ab56123/
Email: [email protected]


Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

How to Structure Your Advertising to Drive Consistent and Predictable Results - Sean Stone - Amazon Legends - Episode #278

1h 1m · Published 19 Oct 09:00

This episode is a MUST for everyone, and we have a great cliffhanger right at the end for you!
Join us for a deep dive into the world of Amazon PPC ads and advertising strategies with our expert guest, Sean Stone!
In this episode, we sit down with Sean Stone, the founder of Stone's Goods, a digital marketing agency that's changing the game on Amazon. With Sean's unparalleled expertise in Amazon PPC ads, you'll discover how to dominate your niche and ensure your brand's success on the platform.
Sean shares his insider knowledge on structuring your advertising for consistent and predictable results, helping you take your brand to the next level. Whether you're a seasoned marketer or new to the game, Sean's insights will elevate your advertising game.
Get ready to surf the waves of digital advertising knowledge with Sean and learn the science behind successful Amazon advertising campaigns.

The episode titled "Search Query Performance Deep Dive" provides the answer to the cliff hanger question in the end.


Takeaways :

  • Different Reports for Different Purposes: Reports from advertising and search query performance can differ significantly, and comparing them directly is not always accurate. Instead, it's crucial to understand their different purposes.
  • Understanding the Pie: The "pie" metaphor is used to represent the total sales during a specific timeframe. This pie is split into three pieces: organic, paid, and external.
  • Challenges with Keyword Search Sales: A challenge lies in distinguishing between organic and paid sales for keyword searches. The attribution windows for these sales can differ, making it hard to categorize them accurately.
  • Importance of the Search Query Performance Report: To navigate the issues of distinguishing organic and paid sales use the Search Query Performance report. This report helps in understanding which keyword searches are driving results..
  • Focus on the Bigger Picture: Don't get caught up in determining which keywords generate the most organic or paid sales. Instead, focus on the overall performance of your campaigns.
  • Understanding Profit Margins: You need to know how much you're willing to spend on advertising to ensure profitability.
  • Blending Reports: To make sense of your data, blend different reports like search query performance and top terms.

Quote of the Show:

In advertising, a structured approach is paramount. Picture this: one product per portfolio, one campaign per purpose, per product, per campaign, per purpose, and one match type per ad group. This strategy simplifies complex scenarios and consistently yields positive results. Structure is the cornerstone of advertising success.

Links :

[email protected]
www.Stonesgoods.com
LinkedIn: https://www.linkedin.com/in/sean-stone/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Data Driven Decision Making to Maximize Sales and Profits - Part I - Kameron Harper - Amazon Legends - Episode #277

1h 6m · Published 17 Oct 09:00

Get ready for another insightful episode of Amazon Legends! In this episode, we're delving deep into the world of data-driven decision-making and how it can supercharge your sales and profits. Our guest, Kameron Harper, a seasoned expert in Outdoor Retail and eCommerce, shares his wealth of knowledge in this area. For over 11 years, Kameron has been revolutionizing the eCommerce landscape with his passion for pragmatism and data. He doesn't just understand numbers; he knows how to make them work for you. When he's not optimizing businesses, you'll find Kameron amidst the stunning mountains around Salt Lake City, indulging in cycling, skiing, or running. He's not just a data enthusiast but also an adventurer. Are you ready to unlock the potential of data in your business? Kameron's got you covered! For professional inquiries, connect with him on LinkedIn to learn how to leverage data for success. But that's not all! If you're eager to discover the secrets of data-driven decision-making to maximize your sales and profits, you're in for a treat. Don't miss out on this opportunity to transform your eCommerce venture with data. Stay tuned for a wealth of knowledge on data-driven success!

Takeaways :

  • Monitoring Key Metrics: Amazon sellers should regularly monitor key metrics, including sales velocity, Average Selling Price (ASP), and Average Order Value (AOV), to make informed decisions.
  • Average Order Value (AOV): AOV is important for both Direct-to-Consumer (D2C) and Amazon sellers, as it helps determine the value of each order and identify opportunities to increase it.
  • Bundling Opportunities: Sellers should explore bundling products or offering multi-packs to increase AOV, and they should be vigilant about market changes and competition.
  • Responding to Changes: Sellers must be proactive when sales metrics, such as AOV, decrease. They should consider bundling, adjusting product content, and other strategies to counteract the decline.
  • Visualizing Data: Visualization is a valuable tool for Amazon sellers to gain insights and make informed decisions based on data trends.
  • Creative Problem Solving: Sometimes, creative thinking is needed, such as product placements during live events, to increase sales.
  • Utilize External Tools: Use external tools like Google Trends to understand product demand and market trends outside of Amazon.


Quote of the Show:

As an ecommerce manager, I would boil things down to three metrics: your traffic, your average order value, and your conversion rate. Very similar to owning a Brick and Mortar store—how many people come in, how many of them purchase something, and how much they spend? Everything else starts to cascade from these three stats.


Links :

Podean contact info. [email protected]

LinkedIn: https://www.linkedin.com/in/kameron-harper/


Want To Level Up Your Business? Register With Our Sponsors


Viably

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

The Significance of Timing to Drive ACOS That Drives TACOS - Alex Bezhan - Amazon Legends - Episode #276

1h 3m · Published 12 Oct 09:00

You want to listen to this episode fully as the best is right at the end. You will walk away with a clear winning strategy to achieve the best possible TACOS that is sustainable and highly profitable.
In this episode, we're diving deep into "The Significance of Timing to Drive ACOS That Drives TACOS" with our guest, Alex. With 12 years of experience in the IT field, Alex recognized the untapped potential in the e-commerce industry and founded AMS Pilot. This innovative company aims to address the challenges faced by Amazon businesses using Alex's profound IT knowledge.
Join us as Alex shares his journey from IT to Amazon, discussing the birth of AMS Pilot and the development of products designed to supercharge Amazon businesses' profits by optimizing timing strategies. As the visionary leader of the company, Alex is actively involved in product development and maintains an A+ team of Amazon PPC specialists who know the critical importance of timing in ACOS optimization.
If you're looking to master Amazon PPC advertising, unlock the power of timing, and boost your ACOS, this episode is a must-watch. Don't miss out on valuable insights from a true industry expert!


Takeaways :

  • Balancing Metrics: Striking a balance between ACOS and TACOS is essential. While a lower ACOS is desirable, it's equally important to consider its impact on TACOS. Cutting ACOS aggressively can lead to a drop in overall sales.
  • Optimal ACOS Range: Determining the optimal ACOS range for your specific business is crucial. This range depends on factors such as product margins, business goals, and competitive landscape. It may not be the same for all sellers.
  • Impact of External Traffic: Leveraging external traffic sources (e.g., email campaigns, social media, influencers) to drive sales can positively affect ACOS and TACOS. Amazon rewards external traffic with improved organic visibility.
  • Testing External Campaigns: Before sending traffic to Amazon, assess campaign performance on an intermediary web page to evaluate conversion rates and decide whether to proceed.

Quote of the Show:

Increase bids before the season to secure top organic positions. While it might affect cash flow negatively, having top spots when the season begins allows for sustained sales without high bidding competition. As others raise bids, aim to lower yours to maximize profits from organic traffic during the season.


Links :

Website: https://amspilot.com/amazon-ppc-agency

Linkedin: https://www.linkedin.com/company/53400526/admin/feed/posts/


Want To Level Up Your Business? Register With Our Sponsors

AMS Pilot is a full-cycle marketing agency dedicated to helping sellers skyrocket profits with PPC ads on Amazon. If you are looking for a reliable partner to reveal the product's potential on any market and get maximum exposure for your PPC ads, this unique offer is for you.

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How to Calculate Your True Profit, Projections and Cash Flow Requirements - Scott Ohsman - Amazon Legends - Episode #275

1h 25m · Published 10 Oct 09:00

Join us for an insightful episode with Scott Ohsman, a retail and eCommerce leader with 20+ years of experience, specializing in Amazon. He's worked with brands of all sizes, sharing expertise on profit calculations, projections, and cash flow for Amazon sellers. Scott's passion for people and relationships drives his successful career. He's a business leader, sportscaster, podcast host, and producer. Whether you're a seasoned seller or starting your eCommerce journey, Scott's wisdom offers valuable insights for thriving online. Join us in this deep-dive on True Profit, Projections, and Cash Flow. Don't miss this enriching conversation with an industry expert.


Takeaways :

  • Understanding Amazon Fees: Amazon charges various fees, such as referral fees and FBA fees, which need to be factored into profit calculations.
  • Importance of Understanding Profit Margins: It's crucial for Amazon sellers to understand their profit margins accurately to make informed decisions.
  • Cash Flow Management: Efficient cash flow management is key to avoiding liquidity issues and ensuring the smooth operation of your Amazon business.
  • Investment in Advertising: Understanding the ROI of advertising campaigns helps allocate the right budget to maximize profitability.
  • Monitor Inventory Levels: Keep a close eye on your inventory levels to ensure you have enough stock to meet demand without tying up excessive capital.
  • Plan for Growth: Consider how scaling your business will impact your cash flow. Growth often requires additional investment in inventory and advertising.


Quote of the Show:

Understanding Process and your cash flow is critical for Amazon sellers. It's like the oxygen and blood for your business. Budgeting and forecasting are key, especially because many Amazon businesses run on monthly cash flow. Don't just focus on revenue; make sure you're actually making money.

Links :

LinkedIn – Personal: https://www.linkedin.com/in/scott-ohsman-861196a6/

LinkedIn – Quickfire: https://www.linkedin.com/company/quickfire-digital-commerce-agency/

Website – Quickfire: https://www.quickfirenow.com/

Podcast – Always Off Brand: https://podcasts.apple.com/us/podcast/always-off-brand/id1560745895


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Digging into Customer Acquisition Cost (CAC) and Lifetime Value (LTV) - Rael Cline - Amazon Legends - Episode #274

1h 15m · Published 05 Oct 09:00

Join us for an eye-opening podcast episode where we dive deep into the world of Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Our guest, Rael Cline, a seasoned entrepreneur with a passion for data-driven insights, breaks down these crucial metrics and shares invaluable strategies. Rael's journey from private equity finance to building and exiting companies in telecommunications and ad tech has given him unique insights into these concepts. Now, as the driving force behind London-based Nozzle, he helps Amazon sellers leverage data to shape their brands. In this episode, we explore the intricacies of CAC and LTV, providing actionable insights for eCommerce enthusiasts and entrepreneurs alike. If you're looking to enhance your understanding of these fundamental metrics or seeking inspiration for your business journey, this podcast is a must-listen!

Takeaways :

  • Calculating CAC: CAC can be calculated by adding up all the advertising costs, including sponsored brand, sponsored display, sponsored brand videos, and sponsored products, per ASIN per month.
  • Per-ASIN Analysis: To analyze LTV on a per-product basis, you should measure it against CAC on a per-product basis to determine the profitability of each product.
  • Weigh the Costs: Sellers should weigh the importance of different costs related to customer acquisition, such as advertising expenses, agency fees, and technology costs. This can help in determining which factors have the most significant impact on their business.
  • Understanding LTV: LTV should be calculated after considering all customer acquisition costs. It reflects how profitable a customer is after recouping all expenses incurred to acquire that customer.
  • LTV-CAC Ratio: The LTV-CAC ratio is crucial. A healthy ratio indicates that the lifetime value of a customer is higher than the cost of acquiring them. This implies profitability in the long run.

Quote of the Show:

The two most important metrics in business are customer lifetime value and customer acquisition cost. Understanding how profitable an average customer is over time and how much you can afford to pay to acquire a customer are fundamental to success. These fundamental metrics often get overlooked but should be optimized for over time.

Links :

Website : https://www.nozzle.ai/
LinkedIn : https://uk.linkedin.com/in/raelcline
Twitter : https://twitter.com/nozzle_ai

Want To Level Up Your Business? Register With Our Sponsors

SellCord - your ultimate growth partner for conquering Walmart.com! As a Walmart-approved partner agency, we specialize in launching and scaling brands on the marketplace as well as getting brands into Walmart stores. Over 400 brands and 100,000 products are under our expert management.

Join the fastest-growing marketplace today and enjoy cost-effective solutions, from comprehensive full-service management to cutting-edge tools. Scale your brand seamlessly with SellCord.
Sign up now!

Mindful Goods- Want to boost your Amazon sales up to 600% without the overwhelm? Mindful Goods crafts product pages that POP! Their creative marketers ensure your products aren’t just another face in the crowd but that they stand out and SELL. From SEO-optimized copy to scroll-stopping visuals, they’ve got your back. And for a limited time, listeners get $100 off a brand story service!

Elevate your Amazon game with Mindful Goods. Visit MindfulGoods.co now!
Sign up now!

Leveraging Pre Order Launches for Private Labels - Vance Lee - Amazon Legends - Episode #273

1h 17m · Published 03 Oct 09:00

Join us for an insightful podcast episode with Vance Lee, an e-commerce entrepreneur and brand growth strategist with 13 years of experience. Vance's journey began with Amazon FBA in 2015, and he's since mastered crowdfunding and pre-order launch strategies.

Vance's impressive track record includes raising over $7 million in successful launches. Two of his campaigns achieved "#1 Most Funded" status in their niches and ranked in the top 1% of crowdfunding projects ever.

Originally from Canada, Vance has embraced a nomadic lifestyle, exploring diverse cultures worldwide while growing his e-commerce brands.

Tune in as Vance shares invaluable insights into the world of crowdfunding, pre-order launch strategies, and how to effectively build and engage with your audience to ensure e-commerce success.

Listen now to learn from Vance's experiences and elevate your e-commerce journey!


Takeaways :

  • Importance of Feedback: Pre-order launches are valuable for gaining feedback from potential customers. This helps in refining your product and addressing any issues before the official launch.
  • Building Relationships: During the pre-order phase, you have the opportunity to establish relationships with potential customers. This can help in building an audience and community around your product.
  • Funding Goals: Setting a realistic funding goal for your pre-order campaign is crucial. It should cover the necessary costs for your launch without being too high.
  • Quick Funding: Ideally, you should aim to reach your funding goal within the first 24 to 48 hours of the campaign. This can trigger algorithms on platforms like Kickstarter, leading to organic ranking.
  • Managing Inventory: Preorders can help sellers gauge demand for their products and manage inventory more effectively, reducing the risk of overstocking or understocking.


Quote of the Show:

In the world of e-commerce, a pre-order launch is essentially crowdfunding, typically done on platforms like Kickstarter and Indiegogo. It's not a replacement for Amazon or Shopify; it complements them. This approach serves as a pre-launch strategy.The goal of a pre-launch is to understand market demand and reduce inventory risk.

Links :

Website: www.livemyplayground.com

Special Offer:

To get you the right FREE training guide, visit http://www.livemyplayground.com/legends


Want To Level Up Your Business? Register With Our Sponsors

SellCord - your ultimate growth partner for conquering Walmart.com! As a Walmart-approved partner agency, we specialize in launching and scaling brands on the marketplace as well as getting brands into Walmart stores. Over 400 brands and 100,000 products are under our expert management.

Join the fastest-growing marketplace today and enjoy cost-effective solutions, from comprehensive full-service management to cutting-edge tools. Scale your brand seamlessly with SellCord.

Sign up now!

Mindful Goods- Want to boost your Amazon sales up to 600% without the overwhelm? Mindful Goods crafts product pages that POP! Their creative marketers ensure your products aren’t just another face in the crowd but that they stand out and SELL. From SEO-optimized copy to scroll-stopping visuals, they’ve got your back. And for a limited time, listeners get $100 off a brand story service!

Elevate your Amazon game with Mindful Goods. Visit MindfulGoods.co now!

Sign up now!

Roadmap to Launching an Amazon Brand on Walmart - Part I - Michael Lebhar - Amazon Legends - Episode #272

1h 1m · Published 28 Sep 09:00

In this exciting podcast episode, we're diving into the world of eCommerce with Michael, a true expert in the field. From building a 7-figure business on Amazon during his teenage years to co-founding Engaging and becoming the CEO of SellCord, Michael's journey is nothing short of inspiring.

Join us as we explore the roadmap to launching your Amazon brand on Walmart, gaining insights from Michael's wealth of experience. Whether you're an established Amazon seller or just starting out, this episode is packed with valuable information to help you thrive on Walmart's online marketplace.

Don't miss this insightful conversation with Michael, where you'll get the inside scoop on launching your Amazon brand on Walmart. It's your roadmap to eCommerce success! Like, subscribe, and hit that notification bell to stay updated on Part II, where we'll delve even deeper into this exciting journey.

Takeaways:

  • Rich Media: Walmart offers a program called "Rich Media," which is equivalent to Amazon's A+ content. Sellers can use this program to enhance their product listings.
  • Rich Media Hosting: Sellers need to use a content provider to host Rich Media content on Walmart, as Walmart does not allow direct hosting.
  • Videos: Walmart allows sellers to upload their own videos, and there are multiple places within the listing where videos can be inserted.
  • Variation SKU Costs: When using Rich Media, sellers generally pay per parent SKU and not for variations of that SKU.
  • Market Expansion: Launching your brand on Walmart can be a valuable strategy for expanding your market beyond Amazon.
  • Walmart's Approval: Being "Walmart approved" as a seller opens up opportunities for selling in physical Walmart stores, which can significantly boost your brand's visibility.
  • Diversifying Product Assortment: Transitioning from Amazon to Walmart may require a broader product assortment, as Walmart's revenue potential for individual products may not be as high as Amazon's.


Quote of the Show:

The main thing you're going to want to follow with Walmart is to treat it with its own approach and its own guidelines and its own respect. So you could really be successful on the platform because there's so much opportunity.


Links :

Email me at [email protected]

Sellcord.com

https://www.linkedin.com/in/michael-lebhar/

Offer:

visit www.sellcord.co/legends and mention Amazon
Legends to get a Free Comprehensive Audit + $500 Statement Credit off your onboarding.

Want To Level Up Your Business? Register With Our Sponsors

SellCord - your ultimate growth partner for conquering Walmart.com! As a Walmart-approved partner agency, we specialize in launching and scaling brands on the marketplace as well as getting brands into Walmart stores. Over 400 brands and 100,000 products are under our expert management.

Join the fastest-growing marketplace today and enjoy cost-effective solutions, from comprehensive full-service management to cutting-edge tools. Scale your brand seamlessly with SellCord.

Sign up now!

Amazon Legends Podcast has 369 episodes in total of non- explicit content. Total playtime is 381:37:09. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on May 29th, 2024 11:42.

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