B2B Marketing Asia
by Joe EscobedoGet the latest and greatest B2B marketing strategies and tips from leaders across Asia.
Copyright: Joe Escobedo
Episodes
82) Revolutionizing Education: Lessons From Hyper Island's Co-founder
30m · PublishedB2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Jonathan Briggs, Hyper Island Cofounder Newsletter: https://joeescobedo.substack.com Chapters: 0:00 Reimagining Education 1:08 Problem-Centered Learning 2:23 Identifying Relevant Problems 3:06 Building Relationships 7:05 Scaling Engagement 10:01 Structuring Long-Term Education 11:05 Structuring Short-Term Education 13:08 Favorite Interactive Exercises 16:19 Making Learning Tangible 17:41 Considering Cultural Nuances 18:10 Embracing Learners' Potential 18:27 Setting High Expectations for Learners 18:45 The Power of Taking on Big Tasks 19:04 Fostering Team Development and Safety 19:29 Designing Learning as Professional Problem Solvers 20:00 Using Hypothetical Scenarios for Learning 21:13 Crafting Immersive Learning Experiences 23:03 The Importance of Emotional Engagement 24:13 The Downfall of Microlearning 25:04 Learning Design with Impact in Mind 27:10 Assessing Learning from the Learner's Perspective 28:08 Incorporating Art School Principles in Learning Design 29:06 A Holistic Approach to Assessment and Design
81) Performance Marketing Insights: AI, Targeting, & Tracking
18m · PublishedHosted by Joe Escobedo, CEO of Escomedia Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist Newsletter: https://joeescobedo.substack.com Chapters: 0:00 - Introduction 0:34 - Practical Applications of AI and Chat GPT 2:16 - Example of Rapid Adaptation in Marketing 4:42 - Using Canva's Magic Design Studio 6:06 - Impact of AI on Targeting 7:59 - Analyzing Audience Lists with AI 9:34 - Challenges in Tracking and Reporting 12:00 - Attribution Challenges with Dark Social 13:33 - Final Tips Success 15:56 - Closing Remarks
80) The Future of Marketing and the Human Touch
18m · PublishedJoe Escobedo's interview with Brandwatch
79) Reinventing the Marketing Playbook: Lessons From The Hospitality Industry
16m · PublishedB2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Steen Puggaard, Chief Executive Officer at Pirata Group Newsletter: https://joeescobedo.substack.com
78) From Comms Specialist to Rockstar & Standup Comedian: Vlad's Biggest Learnings
14m · PublishedB2B Marketing Asia Podcast Hosted by Joe Escobedo Guest: Vladimir Guevarra, Communications Specialist Newsletter: https://joeescobedo.substack.com
77) Mastering Demand Creation: Aligning Sales & Marketing
8m · PublishedB2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Arun Cavale, CMO Newsletter: https://joeescobedo.substack.com
76) How I Overcame Job Loss & Built a Thriving Company
15m · PublishedB2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Jan Harling, CEO of Virtus Asia Consulting Newsletter: https://joeescobedo.substack.com
75) 0 to 150,000 Subscribers - How To Build A Community In Singapore
16m · PublishedB2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Chris Edwards, Co-Founder & CEO of Honeycombers and Launchpad Newsletter: https://joeescobedo.substack.com
74) Customer Data Platforms (CDPs): What Are They and Why Do They Matter?
19m · PublishedB2B Marketing Asia Podcast Co-hosted by Shiela Berman Newsletter: https://joeescobedo.substack.com
73) Surprising Truth About Marketing in Volatile Markets | Head of Marketing at Schroder
11m · PublishedB2B Marketing Asia Podcast (produced by Escomedia)
Co-hosted by: Sheila Berman Guest: Jerry Low, Head of Marketing, Southeast Asia at Schroders Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia has 37 episodes in total of non- explicit content. Total playtime is 14:51:41. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on May 21st, 2024 04:40.
