Behind the Numbers: an EMARKETER Podcast

On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-weekly-listen-should-teens-need-permission-access-social-media-spotify-video-ride-hailing

© 2024 EMARKETER

Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visitwalmartconnect.com.

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.

Report mentioned in this episode:

https://content-na1.emarketer.com/us-time-spent-with-media-forecast-2024

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For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-most-interesting-ways-changing-how-spend-time-with-media-a-tv-surprise-tiktok-content

© 2024 EMARKETER

Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visitwalmartconnect.com.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.

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For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-where-in-store-retail-media-headed-activations-that-moving-needle

© 2024 EMARKETER

Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visitwalmartconnect.com.

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

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For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-publishers-future-part-2-what-s-next-publishing-ai-disclosure-spotify-s-video-learning

© 2024 EMARKETER

Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visitwalmartconnect.com.

On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

© 2024 EMARKETER

Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visitwalmartconnect.com.

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

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https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.

On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?

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For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-around-world-new-rules-on-digital-antitrust-competition-user-protection

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-march

© 2024 EMARKETER

On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-new-tiktok-ban-part-2-what-tiktok-less-america-looks-like-who-might-buy-them-marketers

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.

On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-new-tiktok-ban-part-1-whats-going-on-do-americans-want-one-likelihood-of-ban-happening

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.