Behind the Numbers: an EMARKETER Podcast

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-weekly-listen-why-awards-shows-actually-huge-deal-netflixs-sports-play-news-survive-online

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.

Follow us on Instagram at:

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For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-what-watching-tv-mean-anymore-live-new-streaming-real-reason-walmart-bought-vizio

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.

On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.

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For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-most-and-least-important-takeaways-shoptalk-2024

© 2024 EMARKETER

On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.

On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.

On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-young-people-s-internet-habits-20-somethings-saying-no-tiktok-will-new-tiktok-ban-pass

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.insiderintelligence.com/content/podcast-weekly-listen-how-finding-products-online-could-evolve-ads-coming-chatbots-targets-new-paid

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.

Reports mentioned in this episode:

https://content-na1.emarketer.com/digital-video-forecast-trends-q1-2024?_gl=1*xjsuui*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwOTU5MzkwNi40LjEuMTcwOTU5NTY1Mi41NS4wLjA.*_gcl_au*MTQ4MTIyODY4LjE3MDUwNzQyNzIuMTk0Mzk0NzY3My4xNzA5NTc4MTQ4LjE3MDk1NzgzMzM

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://content-na1.emarketer.com/podcast-daily-where-folks-spend-their-tv-money-us-ad-market-s-start-year-wwe-puts-ads-front-center

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss Walmart's purchase of Vizio, its brick-and-mortar strategy, and whether they can attract more upper income shoppers. Then, in a mini "Shark Tank"-style segment, we predict what the next big move for Walmart will be. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.insiderintelligence.com/content/podcast-reimagining-retail-walmart-the-purchase-of-vizio-why-needs-more-stores-what-retail-giant

© 2024 EMARKETER

On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.insiderintelligence.com/content/podcast-daily-how-eu-s-ai-act-is-and-isnt-informing-us-legislation-era-of-badgpts-bnpl-credit-card

© 2024 EMARKETER

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared withNielsen’s 2024 Upfronts Newfronts Guide.