Behind the Numbers: an EMARKETER Podcast

On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.

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For a transcript of this episode click here:

© 2024 Insider Intelligence

This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder atgo.stackadapt.com/creativebuilder.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what AI can do for retail, who the biggest players are, and if hyperpersonalization is something people even want. Then, for "Pop-Up Rankings," we rank four promising examples of AI in retail. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins.

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For a transcript of this episode click here:

https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-ai-help-with-hyperpersonalization-promising-examples-of-ai-retail

© 2024 Insider Intelligence

On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.

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For more information visit: https://www.insiderintelligence.com/contact/advertise/

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For a transcript of this episode click here:

https://www.insiderintelligence.com/content/podcast-daily-spotify-become-audio-app-what-will-take

© 2024 Insider Intelligence

This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder atgo.stackadapt.com/creativebuilder.

On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.

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For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.insiderintelligence.com/content/podcast-weekly-listen-takeaways-super-bowl-lviii-fox-espn-wbd-new-mega-sports-streaming-service-more

© 2024 Insider Intelligence

This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder atgo.stackadapt.com/creativebuilder.

On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.insiderintelligence.com/content/podcast-daily-why-snaps-decent-numbers-failed-impress-snapchat-growth-proving-folks-will-pay

© 2024 Insider Intelligence

This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder atgo.stackadapt.com/creativebuilder.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

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For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-different-buying-alcohol-online-how-consumption-habits-changing

© 2024 Insider Intelligence

On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.

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For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.insiderintelligence.com/content/daily-how-amazon-was-able-sell-more-its-new-ai-shopping-assistant-just-how-large-amazon-s-ad-business

© 2024 Insider Intelligence

This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder atgo.stackadapt.com/creativebuilder.

On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

© 2024 Insider Intelligence

This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder atgo.stackadapt.com/creativebuilder.

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

© 2024 Insider Intelligence

This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder atgo.stackadapt.com/creativebuilder.

On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

Follow us on Instagram at:

https://www.instagram.com/insiderintelligence/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.insiderintelligence.com/content/podcast-daily-facebook-turns-20-the-highs-lows-of-social-giant-what-next-10-years-hold

© 2024 Insider Intelligence

This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder atgo.stackadapt.com/creativebuilder.