Boom Your Biz

For many small business owners, a big goal is to be able to build up a team to the point where you can step out of the day-to-day and have things run smoothly WITHOUT you having to be there, 24/7.

But when you’re starting out, resources can be pretty tight. You may not even be paying yourself a proper wage - I know I wasn’t for the first few years of my business!

There comes a tipping point though, where you have to make the decision to either grow your team or stay small.

In this episode, I’m sharing the top 3 signs that it might be time to grow your team.

For many small business owners, a big goal is to be able to build up a team to the point where you can step out of the day-to-day and have things run smoothly WITHOUT you having to be there, 24/7.

But when you’re starting out, resources can be pretty tight. You may not even be paying yourself a proper wage - I know I wasn’t for the first few years of my business!

There comes a tipping point though, where you have to make the decision to either grow your team or stay small.

In this episode, I’m sharing the top 3 signs that it might be time to grow your team.

If you’ve followed me for a while, you KNOW that I’m a bit of a Swiftie.

In fact, over HALF my team are fans of Ms Swift, and while observing the launch of her latest album, I realised that her pre-launch efforts were an absolute MASTERCLASS in marketing.

In this episode, I'll take you through the 13 reasons I think Taylor Swift 's approach to marketing is *chef's kiss* - and how you can apply those lessons to your business.

Stop chasing the shiny thing and get strategic with your socials

The original title for this episode was… think you need a new digital marketing strategy? Try these things first… but I think I need to be blunt here:

Chances are, if you’re not seeing followers convert into sales, you’re making one of three common mistakes.

In this episode, I’m going to challenge you to try three relatively simple things BEFORE you spend a lot of time and energy switching up your strategy.

Don't be a Wally this Black Friday

Even though the stats in the past few months have been a little wobbly on the ecommerce front, we’re still expecting our clients to achieve record breaking results this year on Black Friday.

Why?

Because we’ve been laying the groundwork for months now …. and if you’re willing to start putting a few things in place now, you could see a nice pre-Christmas boost in your sales, too.

If you leave it to the last minute, your ads will probably stand out about as much as Wally in the Where’s Wally books …… and if there’s one thing I know, it’s this: when it comes to big shopping days, you DON’T want to get lost in the crowd.

In this episode I'm giving away my top tips for nailing your Black Friday offer. I hope it helps!

Going viral? Great. Love it. Ride the wave if you do.

But TRYING to go viral? I think it's waste of time and energy, often makes you appear like you’re trying too hard, and usually comes at the expense of the actual SERVING of customers and clients in your business.

I discuss the reasons why going viral should NOT be your aim when creating content, in Episode 103 of the Boom Your Biz podcast.

Are you playing small in your business?

If you've been in business for a few years, and you're not experiencing the level of growth you'd like, I have a question for you: are you playing SMALL in your business?

In this episode, I talk about some of the reasons business owners resist playing big in their businesses, plus I give you my three top tips for overcoming resistance.

As always, the best conversations happen over in the Boom Your Biz Facebook group - simply search Boom your Biz and submit a join request!

Companies using their social media beyond their social media channels

I had a weird experience with an ecommerce business the other day.

It started out bad-weird, but when I say they turned it around, I mean they REALLY turned it around.

And how they did it might surprise you.

In this episode, I’m going to discuss how you can use the content you create for your social media channels beyond just posting on Instagram, Facebook or TikTok.

Because if you’re going to put time, effort and money into creating content, why not get the absolute most out of it?

Want to get into Digital Marketing?

The good news is, there are a TON of ways to get your foot in the door.

While most degrees, diplomas and online courses will promote themselves as the ONLY course you need to be able to walk straight into your dream digital marketing job, the truth is there are a LOT of ways to get there.

In this episode, I introduce you to members of my core team, who share how they got started in digital marketing... And spoiler alert? None of them got there the same way!

Don't forget to download the free resource that goes with this episode, over on the Kiss Marketing website Free Resources section!

Generosity as a business strategy

What is the one small thing that - when done well - can set your business apart from your competition? It’s not great value or amazing service, although these things definitely matter… it’s generosity!

I’m not talking about massive giveaways or slashing your price down to the bare bones, either - I’m talking about making generosity part of your culture, and part of the way you operate on a day to day level.

And the best bit? Most of the things I’ll be talking about won’t cost you much, and some, nothing at all.