Boom Your Biz

SO many things go into building trust with clients and customers, so if they’re encountering your business for the very first time? There’s one thing simple thing you can do to build trust: get those 5 star reviews. In this episode I’ll take you through why reviews carry so much weight, why you want customers to share their experience and not just leave a star rating, and how you can make it SUPER simple for customers and clients to leave you a glowing review. Join the Boom your Biz Facebook group, here: https://www.facebook.com/groups/boomyourbiz Get your free template for getting more reviews, here: https://kissmarketing.lpages.co/reviews/

While the word ‘pivot’ certainly WAS overused during the pandemic, the ACT of pivoting was crucial to the survival of countless small businesses. Now that we’re well and truly on the other side of Covid, it’s a great time to reflect on the lessons we’ve learned and to examine those businesses that not only survived, but THRIVED, in those turbulent times. Because tough times never last, but tough (and adaptable) businesses do. Adapt or die, as they say. In this episode, we’re going to talk about a brand that not only adapted quickly, but built a cult following in the process: Frank Green.

Whenever I come across a service-based business that does marketing differently, I like to dissect what they're doing. And occasionally, I get really lucky and I get to talk to the creative minds behind these campaigns! In today's podcast episode, I'm talking to Rhyley and Kaity from huntsman Recruiting, a regional recruitment agency that does things VERY differently to their competitors. Whether you're looking for employees, on the job hunt yourself, or just want to hear their take on the importance of standing out in your industry, you're going to get value from this episode. You can find Huntsman Recruiting on Instagram, here: https://www.instagram.com/huntsmanrecruiting And their website, here: https://huntsmanrecruiting.com.auThe other local businesses and podcast episodes we discussed in this episode: Sunday Collective - https://www.sundaycollective.com.au Threefold Studio - https://www.threefoldstudio.com.au My episode on the marketing genius of Taylor Swift is on Spotify, here: https://open.spotify.com/episode/6mIt6gTmohnc3l43vml9Zp?si=1a3649a3109f449b You can also listen on Apple Podcasts, here: https://podcasts.apple.com/au/podcast/boom-your-biz/id1487564357?i=1000587175807 I'd love to hear what you thought of this episode. Join the Boom Your Biz Facebook group, here: www.facebook.com/groups/boomyourbiz

In recent years, the term basic has become a term commonly used to insult someone.

And while I’m thrilled that the “I’m rubber you’re glue” of my schoolyard days is long gone, I believe that being basic is actually a COMPLIMENT.

In fact, I built an entire business around the concept.

In this episode, I’m going to share with you why the fundamentals should be your TOP priority, and why I wear the Basic Badge with pride.

When you’ve decided to make a change in your business, it can be tempting to dive in feet-first, and to give it everything you’ve got.

And while I’m a big fan of taking massive action, there’s one question I see business owners forgetting to ask before they start making moves.

In this episode, I’m going to share how asking yourself just one question regularly can save you time, money and frustration – AND, how they can help you clarify your thinking around the actions you need to take to make your goals happen.

A lot of business owners don’t want to invest in digital marketing unless they KNOW they can get a return on their investment.

And fair enough, too – as a business owner myself, I know it’s a serious consideration.

While there are no guarantees in digital marketing, there ARE a few things you can do to ensure you’re not wasting your money.

In this episode of the Boom Your Biz podcast, I'm going to take you throughthe three most common mistakes I see people making when it comes to digital marketing, and what you can do to avoid them.

AI: The holy grail... or an onion?

I don’t know many people who have gone as deep down the AI rabbit hole as my guest today, the incredible Sarah Stow.

Listen in while we chat all things AI, including what Sarah does to make AI work for HER business. She has some interesting insights into why you should embrace trial and error, the importance of the ‘know-like-trust’ factor, and the concept of the AI Onion.

Get your free copy of Sarah's ‘Start Your Own Business Toolkit’ and BONUS ‘New Business Start-up Checklist’ at https://businessbrains.co/toolkit

Take a look at The Biz Builder 6-week Launch Intensive – The course to help you start a business. https://www.businessbrains.co/thebizbuilder

Check out the Launch Your Biz Now 12-week Program – The online program for business owners to scale their business to lifestyle stage. Think 6 figure profit and beyond! https://www.businessbrains.co/launchyourbiznow

Find her on Instagram at https://instagram.com/businessbrains.au

Launch your Biz Now Podcast https://link.chtbl.com/launchyourbiznow

The AI for Small Business Facebook Group https://www.facebook.com/groups/aiforbiz

Setting your socials up for success in 2023 ~ the what and the why, not the how: leading into our first workshop

The New Year brings with it the hope of a new way of doing things; the hope of new clients and new business, a new service and maybe even a new team member or two.

While it’s easy to get swept up in wanting ALL THE NEW THINGS, I’m here to tell you that you DON’T need to go hard in the new year to set yourself up for success.

In this episode, I’m going to give you three things to check - and possibly fix up - to make sure you’re on the right track in 2023.

Lessons we learned from our Get Stuff Done Week

Ever wished you and your team could just take a week to Get Stuff Done, without the usual meetings and distractions that get you off track?

Spoiler alert: You CAN!

My team had its first ever Get Stuff Done week in late November, and while it was great, we learned a few lessons along the way, too!

In this episode, I'll take you through WHY we did it, WHAT was involved, and the LESSONS we'll take into our next GSD week.

Mistakes we saw businesses make on Black Friday (and what you can learn from them)

2022 saw businesses in Australia hit some of their highest sales figures EVER, breaking all kinds of records - despite suggestions that projections were over inflated and we shouldn't expect too much.

Plenty of businesses, including some of our clients, absolutely SMASHED their targets for Black Friday, where others fell short.