The Ryan Sullivan Show

🚀 Ready to get on video? Chat with me: https://calendly.com/podcastprinciples/discover

Meet my good friend, Jake Alexander! Him and I have been working together for the better part of a year on his podcast, “Bizpirations”.

Jake followed our strategy to a tee – and right now, is already quickly approaching 1,000 subscribers.

This episode gives you a sneak peek into his process as well as a behind-the-scenes look at his YouTube strategy that has grown his profile substantially in just a short amount of time.

📌 Jump In Here:

(0:00) - Introduction

(1:24) - Episode beginning

(2:48) - Why was the visual component so important to you?

(6:42) - What made you want to start?

(9:03) - Investing in some help for your podcast

(11:15) - Figuring out who you’re right for

(12:45) - Jake’s POV on focusing more on the guest

(15:46) - Learning about post production and interviewing

(20:04) - Jake’s expectations for YouTube initially

(22:55) - “Zoom podcasts”

(25:46) - The internet is video-driven now

(26:39) - Jake’s level of quality

(28:29) - Tips for YouTube

(30:36) - Issues with guest promotion

(35:13) - Jake’s business evolution + the podcast’s impact

(38:48) - Some final thoughts

(40:03) - “Was starting the podcast worth it?”

(41:15) - Where you can find Jake and how to connect w/ him

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

If you are selling online - you need you get your a** on camera.

Not only is it going to help you convert - it's going to put you head and shoulders above the competition - you know, everyone else that is too scared to put their face (and their personality) out there.

Give people more to chew on when they are shopping around.. don't leave any question marks about your expertise, or who you are..

🔎 Navigate Here:

(0:00) - Teaser

(1:08) - How soon can I start a podcast? (The benefits)

(2:36) - If you sell something on the internet..

(4:21) - What do people want??

(5:09) - Look at the biggest personal brands in the world

(6:21) - Create transformations without you even being there..

(7:04) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

In addition to being the founder of Podcast Principles, I’m a podcast coach.

It’s a new (but sometimes necessary) service that aims towards educating and informing clients on how this relatively new media works – how to manage a podcast, run it week in, week and most importantly: how to make it successful.

In this short excerpt from my conversation with Matt Farnsworth, I give a little insight into what I do for my clients and how a podcast coach can help you make your project a reality.

Check out more from Matt Farnsworth here 👉 https://www.youtube.com/@MattFarnsworth

🔎 Navigate Here:

(0:00) - Teaser

(0:53) - What are the best practices for a new podcaster?

(1:59) - How podcasts build touchpoints, storytelling

(4:41) - Your audience’s funnel

(5:38) - Content is the future

(8:41) - The power of niche

(10:42) - Leveraging personality and being “face to face”

(12:15) - Should you give away info for free?

(14:53) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

It’s one of the most foundational questions creators ask themselves before they launch: should I even start?

And look, we get it.

But there shouldn’t be a thick fog-of-war when it comes to undertaking a project like this..

This episode gives you a sneak peek into what we see as podcast coaches – how to be effective with your content – save time, and MONEY!

🔎 Navigate Here:

(0:00) - Teaser

(0:57) - Is the “interview podcast” dead?

(1:54) - Introduce.. Co-hosting

(6:23) - Using your podcast to grow your business

(9:13) - Sully’s experience with business development podcasts

(14:44) - How do you actually start your podcast?

(17:51) - Perfectionism

(24:19) - “Try before you buy”

(27:12) - Rushing your podcast launch

(29:34) - Experience before paying for a coach

(32:47) - Your podcast goals and the parasocial power of a pod

(36:35) - Building your recording “tolerance”

(37:42) - Don’t be scared

(41:34) - You never know, the importance of video

(43:45) - Get your head out of your butt!

(45:19) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

It’s one of the biggest questions that creators we work with face: “Should I start?”

And guess what? That answer may be “no”.

Regardless, I set the table for what it looks like when you’re in a good position to start a podcast (and there are a few different situations I look into).

🔎 Navigate Here:

(0:00) - Introduction

(1:04) - How do you know when to start your podcast?

(2:08) - The “audience first” approach

(3:28) - The “podcast first” approach

(4:30) - Develop your audience AND podcast

(6:20) - BOTH

(7:01) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

One of the biggest advantages that having a podcast (or even video content) brings is it's ability to build "parasocial relationships".

Similar to the affection you may feel for Brad Pitt, Jennifer Lawrence or Pedro Pascal -- this ability to get close to your audience *without even being there* is the main value-add that I'm exploring in this episode.

As usual, I'm keeping this short and sweet - so at least tune in to get a better understanding of this dynamic and how it can save you time and effort - if you have an personal brand or an online business.

🔎 Navigate Here:

(0:00) - Teaser

(0:59) - Introduction to “parasocial relationships”

(2:20) - This is what makes people buy

(3:03) - Find your opinions

(3:58) - If you’re already creating content…

(6:12) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

When you’re looking to create a dynamic, successful online presence – you simply have to consider a podcast or YouTube channel.

In today’s digital marketplace – selling “you” and your expertise – is more complex than just a collection of testimonials.

But how do you know if you should even start? And if so.. Should it be a podcast? Or a YouTube channel?

This week I outline the pros and cons of both, as well as what each can get for your brand or business – and whether you’re a good fit for one, the other, or neither!

🔎 Navigate Here:

(0:00) - Introduction

(0:39) - Starting a podcast vs. starting a YouTube channel

(1:06) - What do you want to become?

(1:43) - Video content styles and how they work

(2:27) - Do you need something else?

(3:15) - Your podcast funnel

(4:02) - Starting a YouTube channel

(5:01) - Where do you fall?

(6:35) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

The same thing happens anytime you have a technical question about.. well, anything! Endless forum scrolling, searching reddit and Youtube and the result is mixed at best.

After 5+ years, hundreds of thousands of downloads and launching over 100 podcasts – I’m sharing all of my favorite tools with my good friend - branding consultant Natalie Nadeau!

From organizational software to shownote support and editing programs, I share my love/hate list on all of my podcasting tools.

Save yourself the time if you're a new creator - and tune into this episode ;)

Subscribe to Natalie's Channel

🔎 Navigate Here:

(0:00) - Teaser

(1:09) - Podcasting tools that I love/hate

(3:18) - Some beginner software worth checking out

(4:53) - The issue with podcasting platforms

(5:34) - Audience targeting and listening platforms

(8:40) - Castmagic and Natalie's own podcasting love/hate

(11:17) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

There are some days where all I wished I did was produce podcasts..

But that’s not the nature of most modern small businesses – you need a consistent digital presence and effective, optimized content so that people can know, like and eventually trust you.

And why is it important to get strangers to know, like and trust you? Because that’s what leads to purchasing decisions.

If you’re a coach, CEO or content creator, this week’s episode will be perfect for you.

Tune in to see how you can kick-start your personal brand with my “Reciprocity System”!

Download the Reciprocity System 👇

https://docs.google.com/document/d/1lypAV6qGcMVLRDRGse8OYixihlZsO4BHvxfd50KYbWY/edit?usp=sharing

🔎 Navigate Here:

(0:00) - Teaser

(1:01) - Intro to the “Reciprocity System”

(2:21) - Why me?

(2:44) - Set your goals

(3:01) - How do I start?

(3:33) - What do you charge?

(3:55) - How do I increase the value?

(4:08) - What is my funnel / how do I create content?

(5:05) - How do I make it unique?

(5:25) - Next steps

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

When you’re producing podcasts, or collaborating with creatives in some form or another – you’re bound to meet a few characters..

Now there is nothing wrong with a good character. In fact, they usually are responsible for some of the most interesting and comical moments you could possibly have while working.

This week, I’m sharing a little story of mine with an oft-forgotten, literal character (because he’s a famous character actor), the one and only Gary Busey.

I also reflect on some more of my production career with questions from a special guest..

🔎 Navigate Here:

(0:00) - Teaser

(1:12) - Some background

(2:44) - My craziest moment as a podcast producer

(3:37) - What I’m most proud of in podcasting

(5:12) - My favorite people to work with in my career

(6:38) - The key to maintaining your podcast

(7:18) - How will podcasts evolve 10 years from now

(9:10) - Can anybody start a podcast?

(11:31) - Do you need confidence to start a podcast?

(14:12) - Does podcasting need to be expensive?

(15:49) - The hardest vs. the easiest things to do in podcasting

(16:37) - Podcast regrets

(17:36) - did you anticipate ending up in this line of work?

(18:17) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop