The Ryan Sullivan Show

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

When you’re looking to create a dynamic, successful online presence – you simply have to consider a podcast or YouTube channel.

In today’s digital marketplace – selling “you” and your expertise – is more complex than just a collection of testimonials.

But how do you know if you should even start? And if so.. Should it be a podcast? Or a YouTube channel?

This week I outline the pros and cons of both, as well as what each can get for your brand or business – and whether you’re a good fit for one, the other, or neither!

🔎 Navigate Here:

(0:00) - Introduction

(0:39) - Starting a podcast vs. starting a YouTube channel

(1:06) - What do you want to become?

(1:43) - Video content styles and how they work

(2:27) - Do you need something else?

(3:15) - Your podcast funnel

(4:02) - Starting a YouTube channel

(5:01) - Where do you fall?

(6:35) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

The same thing happens anytime you have a technical question about.. well, anything! Endless forum scrolling, searching reddit and Youtube and the result is mixed at best.

After 5+ years, hundreds of thousands of downloads and launching over 100 podcasts – I’m sharing all of my favorite tools with my good friend - branding consultant Natalie Nadeau!

From organizational software to shownote support and editing programs, I share my love/hate list on all of my podcasting tools.

Save yourself the time if you're a new creator - and tune into this episode ;)

Subscribe to Natalie's Channel

🔎 Navigate Here:

(0:00) - Teaser

(1:09) - Podcasting tools that I love/hate

(3:18) - Some beginner software worth checking out

(4:53) - The issue with podcasting platforms

(5:34) - Audience targeting and listening platforms

(8:40) - Castmagic and Natalie's own podcasting love/hate

(11:17) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

There are some days where all I wished I did was produce podcasts..

But that’s not the nature of most modern small businesses – you need a consistent digital presence and effective, optimized content so that people can know, like and eventually trust you.

And why is it important to get strangers to know, like and trust you? Because that’s what leads to purchasing decisions.

If you’re a coach, CEO or content creator, this week’s episode will be perfect for you.

Tune in to see how you can kick-start your personal brand with my “Reciprocity System”!

Download the Reciprocity System 👇

https://docs.google.com/document/d/1lypAV6qGcMVLRDRGse8OYixihlZsO4BHvxfd50KYbWY/edit?usp=sharing

🔎 Navigate Here:

(0:00) - Teaser

(1:01) - Intro to the “Reciprocity System”

(2:21) - Why me?

(2:44) - Set your goals

(3:01) - How do I start?

(3:33) - What do you charge?

(3:55) - How do I increase the value?

(4:08) - What is my funnel / how do I create content?

(5:05) - How do I make it unique?

(5:25) - Next steps

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

When you’re producing podcasts, or collaborating with creatives in some form or another – you’re bound to meet a few characters..

Now there is nothing wrong with a good character. In fact, they usually are responsible for some of the most interesting and comical moments you could possibly have while working.

This week, I’m sharing a little story of mine with an oft-forgotten, literal character (because he’s a famous character actor), the one and only Gary Busey.

I also reflect on some more of my production career with questions from a special guest..

🔎 Navigate Here:

(0:00) - Teaser

(1:12) - Some background

(2:44) - My craziest moment as a podcast producer

(3:37) - What I’m most proud of in podcasting

(5:12) - My favorite people to work with in my career

(6:38) - The key to maintaining your podcast

(7:18) - How will podcasts evolve 10 years from now

(9:10) - Can anybody start a podcast?

(11:31) - Do you need confidence to start a podcast?

(14:12) - Does podcasting need to be expensive?

(15:49) - The hardest vs. the easiest things to do in podcasting

(16:37) - Podcast regrets

(17:36) - did you anticipate ending up in this line of work?

(18:17) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

I’ve oftentimes gone into specifics for how you can make your podcast more successful – or how you can grow your audience. I’ve even gone into the complexities of content creation and how to optimize for your brand or small business.

But it can be easy to forget how many would-be creators are out there.. Still mulling over whether or not they should explore content creation, let alone a podcast.

In this week’s BopCast, I discuss one of the more foundational aspects of podcasting: launching.

Not just brainstorming and forging your concept – but the actual “why” for podcasting. What does it do for you? What does it provide? And most importantly – what will it cost?

I cover the 30,000 ft. view of podcasting to give you a better feel for the landscape at large, as well as the considerations and decisions you’ll need to make concerning your own objectives, audience and overall concept.

🔎 Navigate Here:

(0:00) - Teaser

(1:07) - The problem

(5:24) - “The time for podcasting is now”

(11:05) - The audio and video split in podcasting

(14:00) - The “why” for podcasting

(17:08) - The “shift”

(18:17) - Your podcast funnel

(19:44) - Different types of podcasts

(23:32) - The framework

(28:39) - The options

(29:28) - Driving viewership with your content

(32:07) - How often you release and how long you record for

(33:12) - Ad revenue

(35:22) - Being a guest vs. running a podcast (with help)

(38:27) - Wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

Despite the rise in podcast listenership and record highs in audience size, most podcasts still fail to make it past a couple dozen episodes – at a rate of nearly 70%.

In this video, I briefly breakdown how to avoid podcast failure for new creators looking to make an impact either as a personal brand, industry authority, or even if they’re making content just for fun.

🔎 Navigate Here:

(0:00) - Teaser

(1:30) - How to avoid podcast failure

(4:21) - A lot of people copy content creators

(5:20) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

From my Episode w/ Adam Costa

YouTube Link: https://youtu.be/gR1OWQ2Uz-I?si=hJKw1-gBJIvR8NFD

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

You can talk and talk about the values and benefits of podcasting. But, you can only go so far before people start looking for hard results.

…and the truth is, that’s difficult for this type of product. It takes lots of ingredients and lots of time to create a delicious chili – and the same principle is true for podcasts.

This week, I sit down with a couple early clients of mine (and fellow podcasters) Dave Befort and Paul Fugere, hosts of Wealth Warehouse.

I’m hoping this episode hopefully scratches that itch for any would-be creators out there as we dive into what Dave and Paul’s POV and experience has been. From the show’s inception and building out their production process, to the impact on their weekly schedule, relationships and most importantly: their bottom line.

🔎 Navigate Here:

(0:00) - Teaser

(1:14) - Episode beginning

(1:50) - Some background on Dave, Paul and “Wealth Warehouse”

(4:51) - What content were you doing before?

(10:37) - “It serves so many different purposes”

(12:37) - Your prospects are watching somebody

(13:35) - Having a co-host

(18:12) - Involving other people in your project

(23:51) - Podcasts are “evergreen” content

(25:06) - How Wealth Warehouse started

(29:53) - “Don’t quit after the first month”

(31:01) - Another metric you can calculate

(34:05) - The value of coaching

(37:26) - Wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

__________________________________________________

Check out Wealth Warehouse

Spotify: https://open.spotify.com/show/1FuWQI9s6RneSAYpaC42k1

Apple: https://podcasts.apple.com/us/podcast/wealth-warehouse/id1606953295

YouTube: https://www.youtube.com/@wealthwarehouse342

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

In this week’s episode, I sit down on the “Must Be Nice” podcast to discuss the strange existence that is being a young entrepreneur.

I thought this interview was really important not only for my own self-reflection – but for other would-be business owners out there. Too often, I see the gritty reality of being an entrepreneur being white-washed by influencers and successful creators that have already made it. It’s hard to know what to expect, especially when it comes to obstacles and challenges you face.

I open up and share my experiences, my ups and downs – and even some tips and tricks I’ve picked up along the way – especially when it comes to growing and developing your LinkedIn audience.

🔎 Navigate Here:

0:00 - Sharing tactics

1:45 - Developing your audience

2:52 - The comment marketing strategy

8:06 - Copywriting essentials

9:22 - Having a life coach

12:31 - My routine

16:31 - “Where are you headed?”

19:58 - Advice to would-be business owners

22:27 - The importance of trying

26:10 - Setbacks and obstacles

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

__________________________________________________

👂Listen to the full episode here: 

https://open.spotify.com/episode/1KQOBzi5foud6dC9Ohz3V6?si=3430747f493440f7&nd=1&dlsi=b032326962054b8b

🔗 Connect with the Must Be Nice Podcast:

https://www.instagram.com/mustbenice.news/

🎙️ Start Your Podcast Today

The last time that I critiqued Joe Rogan’s podcast on my channel – things got a little heated..

But this time around, I’m clarifying my position a little bit when it comes to using big podcasts like “The Joe Rogan Experience” as a roadmap for general podcasting success.

For new creators or prospective podcasters, you need to hear what I have to say on emulation and how well it can mix with creation.

I also take a look at some of what Rogan capitalized on in the first place and where that strategy leaves you in 2024…

Joe Rogan's Podcast Strategy Doesn't Work [video]

How to Create Video Content [video]

🔎 Navigate Here:

(0:00) - Teaser

(0:49) - A little recap and a little clarification

(1:59) - Analyzing Joe Rogan's Podcast Strategy and Dominance

(2:57) - What Joe Rogan’s influence has done to podcasting…

(3:48) - The good and bad with “inspiration”

(5:01) - What can we learn from Joe Rogan?

(7:13) - Rogan’s strategy..

(7:51) - If you’re starting your own podcast, try this.  

__________________________________________________

👉 Why 70% of Podcasts Fail

👉 Start Your Podcast Today

🎤 Podcast Links

▶️ LinkedIn

📸 Instagram

Thank you for helping us become a top 10% podcast in the world!

Previous Guests Include Rob Dyrdek, Samad Savage, Travis Chappell, Austin Belcak, Young Benny, Adam Miller, The Real Johnny Bravo, and more.

Please Join Our Email List for Special Offers, Q+A's, Live Podcasts, and More - To Join, Scroll to the Bottom of This Page

Links Below:

_

Watch the Video Version on YouTube

@sullybop on Instagram

Search 'BOPCAST' on any platform! (Google Podcasts, Apple Podcasts, Spotify, YouTube)

Visit SullyBop.com for more information.

Big shouts to the folks...

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

It’s the sexiest instrument you could ever hope to play.

My next guest, Jason Nelson is a pure performer who has helped pump up the party in countless events, weddings, bar mitzvahs, and even Fox News and the Real House Wives of New Jersey...But why should you care?

Well, Jason left his 9-5 as an email marketer at Barnes and Noble Books to pursue his dream. If you're looking to either start something on the side or turn the side thing into a business, this is the exact episode you need.

We cover about Jason’s abnormal career, how he does it so well, and much more!

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discove

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

 ▶️ Facebook: http://www.facebook.com/sullybop

Thank you for helping us become a top 10% podcast in the world!

Previous Guests Include Rob Dyrdek, Samad Savage, Travis Chappell, Austin Belcak, Young Benny, Adam Miller, The Real Johnny Bravo, and more.

Please Join Our Email List for Special Offers, Q+A's, Live Podcasts, and More - To Join, Scroll to the Bottom of This Page

Links Below:

_

Watch the Video Version on YouTube

@sullybop on Instagram

Search 'BOPCAST' on any platform! (Google Podcasts, Apple Podcasts, Spotify, YouTube)

Visit SullyBop.com for more information.

Big shouts to the folks who make this possible:

Video - @ferrarib98

Logo - @ryannkelly20

Producer - @minishep13

Theme Song - @jello.wav