Business Essentials

Have you thought about your voice and how others might perceive you based on the way you talk? Like most business people, probably not.

According to voice coach Anouska Taylor, we're so concerned with what we say, that we ignore the power of how we speak, which can influence the perceptions others have of us. Anouska provides examples and techniques for getting the most out of your voice for a business meeting or a presentation.

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Property's a complicated beast at the best of times, but political upheaval certainly doesn't help. What is the current state of property as an investment option and how should you respond in a market under stress?

To help answer those questions and more is property expert Andrew Fawell, who says a big challenge these days for investors is a tightening up from lenders. Borrowers need to jump through a lot more hoops. And for sellers, he warns, you need to be realistic about what you can expect to get for your property.

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Entrepreneurship is in Liam Ganley's DNA – he brought it with him to Melbourne from his home in Ireland.

Liam now runs three successful pubs and restaurants in one of the world's most competitive and renowned foodie capitals. A city with shortages in hospitality staff – especially chefs – hasn’t stopped Liam expand his range of venues with a focus on craft beer matched with good food.

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If you and everyone in your industry is slowly sinking to the bottom, how do you get back on top? By taking a radical shift in the way you do business.

That's what Steve Layton, CEO of the Layton Group, has done as other furniture companies across the country discount their way to oblivion. Steve's new Sofa Brands company offers affordable luxury furniture to Australian and Chinese markets. Steve's aim? To break the discounting cycle in Australia and create a sustainable future for his business.

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Kate Save and her business partner were struggling to grow innovative food business, Be Fit Food, until Kate fronted the sharks on TV's Shark Tank. She faced a grilling, but armed with the right answers Kate encouraged one of the sharks, Janine Allis, to invest a substantial amount of money. The TV exposure helped propel the business to greater heights, but the sudden growth invited a new set of challenges.

https://www.befitfood.com.au/

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Rapid advances in technology have delivered us much better access to ideas and human capital than ever before to help grow our businesses. Futurist Steve Sammartino encourages businesses to embrace a collaborative approach to business growth. You don't have to invent new stuff – instead, some of the fastest growing companies are combining existing tools and technology to be "architects of the future".

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Shopping centres and suburban shopping strips are separate beasts when it comes to retail, each with their own challenges for landlords and tenants. And changes are underway. Site selection expert Peter Buckingham has studied the retail sector for decades and he discusses the big changes confronting Australia’s fashion industry as local businesses succumb to cheaper imports, online sales and the invasion of big fashion houses from overseas. As a result our local shopping strips are undergoing big changes, and our shopping centres too are responding to changing market conditions.

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Before you do anything, before you take out an ad or write a blog post, understand what your target market wants and needs. That advice is from marketing consultant Hunter Leonard, who has surveyed thousands of business owners and who shares more than 30 years of marketing experience by listing his seven key principles for marketing success.

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A lot of business owners find it uncomfortable to provide constructive feedback to staff, and when they do it's often ineffective.

Business and leadership coach, Mandy Holloway - who has examined numerous businesses across Australia - says feedback should not be about fixing someone. Instead, she says, it's about holding a mirror up to staff to make them aware of their behaviour.

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Millennials contribute significantly to the Australian workplace, and it behoves your practice to find and keep the key performers. That's according to Simon Dennis, Head of Partnerships at MYOB, who examines the advantages Millennials have by bringing crucial skillsets that you would otherwise have to train. The competition to attract these employees is getting fierce, and Simon outlines what you need to do to attract the better ones and ensure they stay.

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