Clinic Gym Radio

In this episode we’re welcoming Dr. Julie Durnan, CEO and Founder of Ginger Desk, to explain the transformative impact of virtual assistants in healthcare. We’ll hear about how Ginger Desk is streamlining clinic operations and enhancing patient care by training virtual assistants to handle administrative burdens, allowing clinicians to focus on delivering personalized patient experiences.

“If you don't have an assistant, then you are the assistant.” – Dr. Julie Durnan

Topics Covered Include

• Why leveraging digital assistants is so beneficial for modern medical practice success.
• How Dr. Durnan's innovation earned her the Innovate BC Women-Led Venture Prize.
• Why cost-cutting is just the beginning of virtual assistant benefits in healthcare.
• How Ginger Desk emerged as a solution to pandemic-induced operational challenges.
• How virtual assistants can significantly improve staff retention and patient experiences.
• Why systematic precision combined with personal care elevates healthcare services.
• Why creating unforgettable patient moments matters for practice growth.
• How Ginger Desk empowers clinicians to focus on direct patient care.
• Why meticulous procedures and systems are key to transforming good clinics into great ones.
• How virtual assistants enable scalability for practices at all professional stages.
• How virtual assistants help maintain a professional image for healthcare providers.
• Why best practices learned from various clinics enhance overall VA service efficiency.
• How VA services address labor challenges and high turnover in healthcare clinics.
• Why a well-documented system allows consistent delivery of high-quality service.

Ginger Desk: https://gingerdesk.com/

Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/

Grow your clinic with our software platform: https://trustdrivencare.com/

Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

Today Josh is alongside Lee Kara Friedlander to examine the realm of online courses and communities within the healthcare and fitness industries. They share strategies for creating engaging content, building profitable online programs, and fostering a sense of belonging in digital spaces. The success stories of Amy Porterfield and Adriene Mishler are used as benchmarks for sustainable business growth through community interaction and education.

“The beauty of the community design is that once it's up and running, you've got people engaging, you've got people commenting… You have less you have to do all the time.” – Lee Kara Friedlander

Topics Covered Include

• How online courses and communities can transform healthcare and fitness businesses.
• Why continuous engagement and recurring income are critical for sustainable business models.
• How expert guidance through life changes, such as prenatal and postpartum care, enhances customer service.
• Why a strong online presence and authentic community interaction are essential for profitability.
• How personal touch and expert insights elevate authority and appeal to audiences.
• The importance of SEO, the customer journey, and multiple touchpoints in resonating with your audience.
• Why leveraging professional qualifications can impact lives and lead to a desired lifestyle.
• How crafting a content strategy that stands out in crowded markets can drive success.
• The role of community engagement in fostering growth and simplifying content creation.
• How recognizing and rewarding active community members can build a sense of belonging.
• Why establishing a reliable content creation cadence is necessary for maintaining an active community.
• How defining your target audience, or avatar, focuses your business and community efforts.
• Preloading your community with content to create an inviting atmosphere.
• How involving ideal clients early on can foster active participation and a vibrant community.

Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/

Grow your clinic with our software platform: https://trustdrivencare.com/

Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

Dr. Allen Miner, the CEO of Chiro Match Makers, joins us in this episode. We’ll hear about strategic team building with Chiro Match Makers, the growing popularity of virtual chiropractic assistants, and how assessing different behavioral profiles can help you make staffing decisions in your practice.

“The more you can specialize in what you like, the more you can keep your team specializing in what they like.” – Dr. Allen Miner

Topics Covered Include

• Why integrating exercise with chiropractic healing combats musculoskeletal pain effectively.
• Why virtual chiropractic assistants can be key to practice efficiency and growth.
• How team building with Chiro Match Makers aligns with clinic values and style.
• Why cognitive and behavioral profiles are crucial in forming successful chiropractic teams.
• How specializing and outsourcing tasks can attract “A players” to your clinic.
• Why detailed systems and protocols draw in top talent over high salaries.
• How virtual assistants from abroad can enhance in-house staff performance.
• Why strategic staffing includes utilizing on-site and off-site personnel.
• How delegating administrative tasks improves patient engagement and experience.
• How technology enables secure and efficient remote work for off-site teams.
• Why assigning work based on individual strengths fosters business growth.
• Why email marketing segmentation by patient engagement levels is effective.
• How investing in quality staff translates to improved operational efficiency.
• Why sports science video analysis can be offloaded to skilled virtual assistants.
• How practice management evolves from traditional roles to remote support models.
• Why pre-evaluating potential hires ensures they fit the practice before interviewing.

Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/

Grow your clinic with our software platform: https://trustdrivencare.com/

Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

Today we’re welcoming Jenn Collins to discuss the integration of trust and technology in healthcare. We’ll talk about how remote reception services can enhance patient care by facilitating responsive communication and streamlining clinic management, along with the benefits and challenges of virtual receptionists and their impact on patient trust.

“You might need a receptionist to be on the line to give them the door code to get in, but that can happen from anywhere. They don't need to be sitting at the front desk.” – Jenn Collins

Topics Covered Include

• Why two-way communication is crucial for building patient trust.
• How remote reception services streamline administrative tasks in healthcare.
• Why virtual receptionist services are pivotal in the evolving landscape of healthcare.
• How a personalized touch from virtual receptionists can improve patient service quality.
• Why moderate client volume practices benefit most from virtual receptionist services.
• How remote reception services provide psychological comfort to patients.
• Why virtual assistance reflects positively on a practice's reputation and efficiency.
• How the integration of technology reduces healthcare practice overhead costs.
• Why responsive communication is essential for addressing patient concerns promptly.
• How virtual receptionists can improve the patient experience at medical check-ins.
• Why human interactions with receptionists are still valued over digital systems.
• Why virtual receptionist services need to integrate effectively with EHR systems.
• How virtual receptionists enhance clinic operations by enforcing policies.
• Why hiring and retaining a younger workforce is challenging in modern healthcare.
• Why leveraging professional capabilities is essential for career advancement.
• Why embracing advanced communication technology is crucial for modern healthcare practitioners.

Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/

Grow your clinic with our software platform: https://trustdrivencare.com/

Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

In this episode, marketing expert Jon Morrison joins us to discuss enhancing chiropractic practices with trust-building strategies and advanced technology. Jon is a Certified StoryBrand Guide at Get Clear Consulting, allowing him to give valuable insights on the integration of AI in website creation, the importance of clear online communication, and digital marketing tools that can revolutionize patient engagement and practice management.

“The human element remains irreplaceable in others, such as hands-on healthcare services.” – Jon Morrison

Topics Covered Include

• How a professional online presence builds trust and attracts new patients.
• Why clear messaging and patient-centric language are key to effective chiropractic websites.
• How AI post-GPT-3 is revolutionizing content creation for chiropractic websites.
• Why integrating technology enhances the patient experience and practice efficiency.
• How to manage your chiropractic practice's online presence with ease and affordability.
• Why adapting to digital marketing strategies is crucial for chiropractic success.
• How a well-crafted website serves as the business's welcoming front door.
• Why understanding the four essential elements of a good website matters.
• Why embracing modern technology is a step towards a dream chiropractic practice.
• How to transform your online presence with innovative marketing approaches.
• Why seamless integration with practice management software like Jane is beneficial.
• How to leverage digital tools to free up time for patient care.
• Why creating engaging content is simpler than ever with AI advancements.
• How patient loyalty and online engagement lead to a flourishing practice.
• Why combining clinical expertise with entrepreneurial vision maximizes practice potential.

Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/

Grow your clinic with our software platform: https://trustdrivencare.com/

Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

Rick Anderson, an expert in automation, joins us today to delve into the transformative impact of automation and CRM systems on clinic gym hybrids. We’ll explore strategies for enhancing client experiences, streamlining operations, and boosting profit margins. The conversation also covers the critical role of structured scripts and frameworks in maintaining consistent, personalized client interactions.

“We had a philosophy that kind of guided everything in the way that we built things: we're going to automate everything that could possibly be automated.” – Rick Anderson

Topics Covered Include

• Why a systematic approach is essential for guiding clients from inquiry to membership.
• How to challenge the compensation status quo for musculoskeletal providers.
• Why strategic CRM management is crucial in the fitness and wellness industry.
• How personal training franchises can pivot from success to survival in economic downturns.
• Why automation transforms manual tracking into a streamlined, efficient operation.
• How customer journey automation combines technology precision with human touch.
• How scripts and frameworks enhance rather than stifle personal client connections.
• Why consistency in customer interaction scripts is key to effective service.
• How to refine workflow and prioritize tasks with automation for clinic gym hybrids.
• Why exercising is the evidence-informed method for long-term pain management.
• How membership-based business models offer profitability and manageability.
• Why automating accountability ensures staff responsibility and task completion.
• How to differentiate high-value tasks from less critical ones for business success.
• Why visual task management tools are effective for tracking customer interactions.
• How structured guidance equips teams for captivating performance and conversions.
• Why automation mastery transforms pain management into profitable clinic gym operations.

Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/

Grow your clinic with our software platform: https://trustdrivencare.com/

Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

Today we’ll be exploring some under-utilized tools that can help you in operating a successful clinic gym hybrid. Josh offers insider tips on equipment choices, such as the strategic use of flat screens and projectors for education and client engagement. He also emphasizes the importance of storage solutions and the convenience of wheeled storage racks for maintaining an organized and efficient gym space.

“Sometimes, it's the small investments that make the biggest difference.” – Josh Satterlee

Topics Covered Include

• Why incorporating a flat screen or projector is essential for education and client engagement.
• How to ensure your clinic gym maintains organization and cleanliness for optimal operation.
• Why a professionally installed projector can be a game-changer for client retention.
• How the KALLAX cubby system from Ikea can solve storage issues for personal items.
• Why phone charging stations in cubbies can significantly improve the client experience.
• How wheeled storage racks revolutionize space utility and facilitate gym cleanliness.
• How to use a flat screen for internal team education and hosting courses in your gym.
• Why a clean installation of equipment displays professionalism and aesthetics in your facility.
• How to strategically place cubby systems for ease of client access and workout flow.
• How storage racks should be sturdy and organized for kettlebells and dumbbells to prevent clutter.
• Why adding casters to storage racks is beneficial for mobility and ease of cleaning the gym floor.

Learn more about the Clinic/Gym model: https://clinicgymhybrid.com/

Grow your clinic with our software platform: https://trustdrivencare.com/

Join the Clinic/Gym Hybrid discussion Facebook group: https://www.facebook.com/groups/1089660424448127

In this episode, Brett Jones, Director of Education at StrongFirst, is back with us once again. He discusses the symbiotic relationship between trust, simplicity, and kettlebell mastery. He shares further insights on how kettlebell training mirrors life's challenges, emphasizing the significance of discipline and resilience. Our chat ranges from the technical aspects of kettlebell workouts to the broader implications for mental and physical health.

“By embracing simplicity, whether in technology or training, we find clarity and focus.” – Brett Jones

Topics Covered Include

• How Brett's resilience as a cancer survivor informs his strength coaching philosophy.
• Why kettlebell mastery can be transformative, offering strength gains and cardiovascular benefits.
• How the “Simple and Sinister” program exemplifies the power of minimalist workout routines.
• Why embracing simplicity in training can lead to profound physical and mental gains.
• Why the kettlebell's unique design promotes improved shoulder mobility and overall strength.
• How a 70-year-old woman's strength journey with kettlebells can inspire others.
• Why “iron cardio” challenges the norm of separating strength and cardiovascular training.
• Why step loading is crucial for effective kettlebell progression and mastery.
• How the “Simple and Sinister” routine can significantly improve fitness in just six months.
• Why the rate of perceived exertion (RPE) scale is important for training progression.
• How kettlebell training can serve as a metaphor for overcoming life's adversities.
• Why a blend of strength and endurance is essential for real-world challenges.
• How kettlebell workouts promote peripheral adaptations beyond traditional cardio metrics.
• Why physical training can have a profound impact on mental wellness and resilience.
• How overcoming cancer influenced Brett's approach to fitness and strength training.
• Why StrongFirst certifications demand both physical and mental fortitude.

Trust Driven Care: https://trustdrivencare.com/

Today we’re welcoming Dr. Frank Benedetto, co-founder of the Honey Badger Project. He discusses his transition from a traditional physical therapist to a trailblazer in tech-driven hybrid and remote clinics. We learn about his personal journey, the evolution of patient care in the digital age, and his vision for revolutionizing healthcare through innovative models and smart health devices.

“There is a significant advantage for clinicians who incorporate technology, even at the bare minimum, right now.” – Frank Benedetto

Topics Covered Include

• Why Frank's personal experiences with outdated surgery inspired his healthcare redefinition quest.
• How the Honey Badger Project is pioneering cash-based clinics.
• Why breaking away from conventional models leads to superior patient outcomes and financial success.
• How hybrid healthcare models blend in-person and digital care for enhanced accessibility.
• Why today's healthcare mirrors the “ghost kitchen” concept with its expertise transcending physical spaces.
• How veterinarians are also embracing hybrid models for innovative animal care.
• How wearable technology is setting the stage for a healthcare revolution.
• How continuous blood glucose monitors could transform pediatric diabetes management.
• Why tech is pivotal for innovative, non-medical approaches in psychological practices.
• Why creating niche programs within general practices will enhance your clinic.
• How Frank’s CounterStrike remote coaching program employs biometric monitoring effectively.
• Standardizing processes and delegating tasks in remote coaching businesses.
• Apps that can help healthcare providers monitor patient progress with wearables.
• Why interpreting wearable data for patients is crucial.
• Why technology's integration into healthcare is essential to avoid being replaced by AI advancements.

Clinic Gym Hybrid Discussion Group: https://www.facebook.com/groups/1089660424448127/

Frank on Instagram: https://www.instagram.com/frank_benedetto/

In this episode, kettlebell expert Brett Jones shares his insights on minimalist strength training and the impact of kettlebells on fitness. He explores the historical evolution of kettlebell training, its role in building resilience and rehabilitating injuries, particularly the lower back, and the significance of the kettlebell snatch test. Brett also reflects on his personal journey, including battling cancer and its influence on his approach to fitness.

“The kettlebell is simply an effective tool...It becomes alive in your hands.’” – Brett Jones

Topics Covered Include

• How Brett discovered kettlebells in 2001.
• Why kettlebell training was a radical departure from the dominant fitness paradigms of the time.
• Why eccentric movements and force absorption are key in building resilience, particularly in lower back rehab.
• How kettlebells serve as versatile tools for various fitness goals and in clinical settings.
• Why the kettlebell snatch test is a formidable measure of strength, form, and stamina.
• How Brett’s battle with cancer changed his perspective and approach to fitness.
• Why kettlebell training is an efficient method for strength aerobics and sustainable workouts.
• How high-quality kettlebells are a prudent investment due to their durability and versatility.
• Why strength aerobics offers an alternative to high-intensity interval training.
• Why kettlebell training provides significant eccentric load beneficial for strength and rehabilitation.
• How kettlebells are practical in spaces where safety and efficiency are essential.
• Why kettlebells have become a standard in the fitness industry, moving from fad to staple.
• How the kettlebell's design contributes to its effectiveness in various forms of exercise.

Online Courses: https://clinicgymhybrid.com/online-courses