Clinic Gym Radio

This week we are joined by guests Meg and Nina of Articulate Design and Consulting. They are both physical therapists, and Meg currently owns her own space while Nina works at a prestigious clinic at the University of Toronto. Their careers have given them a deeper understanding of how design and functionality play into a clinic gym setting, giving them an edge when it comes to knowing what their clinic owner clients need to create an ideal space.

“If you walk into your favorite restaurant, or a spa…the environment’s already providing a service without you having to do a thing.”– Nina Folliott

Topics Covered Include

• Why Articulate Design is the perfect marriage of their personal and professional lives.
• How their backgrounds as physical therapists serve them as designers.
• Where the client experience really starts.
• Why clients should know the look and feel of a clinic before they even come in.
• How having a nurturing space creates a clinician-centered business.
• The importance of blending utilitarian functionality with personality and branding.
• Why you’re losing an asset if you don’t consider the clinic environment.
• Questions you should ask yourself to start shaping your concept.
• Why clinic owners need to see design as an investment.
• The various types of clients Meg and Nina often have coming to them.
• Meg and Nina’s proficiency at working with clients remotely.
• How optimizing your space will support your bottom line.
• Why the space itself is more important than the location.
• Which trends in design to follow and which ones to avoid.

 

Clinic Gym Hybrid Discussion Group

 

Contact Articulate Design:

Instagram: @articulatedesignco

Website: articulatedesignco.com

Email: [email protected] 

Michelle Wendling joins the podcast today for a discussion on how you can improve your business skills. Michelle sold her long-time, successful chiropractic practice back in 2001, and became president of Women Chiropractors, a non-profit organization. She started remote coaching in 2008 when she realized she could help clinicians hone their business skills to have more professional success.

“You can keep your overhead ridiculously low and still be an absolutely phenomenal practitioner.”– Michelle Wendling

Topics Covered Include

• Which numbers indicate whether or not your business is on track.
• Why you need to narrow down the numbers you pay attention to.
• How to know if you’re operating the right way as a business owner.
• Guideposts to follow when it comes to income per visit.
• How to base your prices on the income you want to make.
• What cutting your costs can immediately change for your business.
• What business owners are commonly overpaying on.
• Why having more new patients than returning ones is usually not a good sign.
• Why underpricing your services does your clinic a huge disservice.
• How knowing your numbers informs what you pay staff members.
• Why you should place the most value on the skills you learned in school.
• How to avoid shiny bauble syndrome and create real value.
• The biggest factor that will affect the level of client retention.
• How to create an excellent client experience.
• Why it’s important to connect people’s quality of life to what you do for them.
• How a checkout sheet can streamline the entire checkout process.

 

Trust Driven Care: www.trustdrivencare.com

 

Contact Michelle

Website: www.bethebestchiropractor.com

Spencer Tatum joins us for a discussion this week, focusing on online training. Spencer has done nearly every form of training from personal training within a gym to running a 6,000-person wellness program. He works with top athletes from MLB and the PGA tour. Spencer has his own version of a clinic gym hybrid, as he owns a gym and brings in medical providers for clients.

“Stop worrying about time. Start charging for your expertise.”– Spencer Tatum

Topics Covered Include

• The common mistakes trainers make when branching out to online training.
• The necessity to stand out amongst colleagues in the personal training profession.
• Why you should keep your tools simple.
• Why Spencer was ahead of the game when COVID hit and gyms were closed.
• How to notice opportunities to approach clients.
• Why you should standardize your recorded exercise videos.
• Why your client assessment is more important than the program you offer.
• How truly vital it is to collect data from your assessments.
• How recognizing your own expertise can ultimately improve your revenue.
• Why the order and the organizing are where the money really comes in.
• Why your prices should be driven by the client’s interpretation of value.
• How knowing where your value is can drive your business model.
• Why lower price-point clients tend to be more demanding than premium clients.
• What you can easily provide that clients perceive as high value.
• How to continue to bring value to your clients.
• Why having a predictable business model is great for your business evaluation.

 

Online courses: www.clinicgymhybrid.com

 

Contact Spencer

Email: [email protected]

Instagram: @thp.fit

Website: https://www.thp.fit/

Today on the podcast we welcome Kendall Hagensen. Kendall is a mental health therapist and owner of Vancouver Wellness Studio, where she collaborates with an adjacent gym owner and fitness trainer at True Fit Personal Fitness. Her clinic is multidisciplinary, offering massage, acupuncture, nutrition, naturopathic medicine, yoga and movement, sauna, and esthetics.

“I have my top ten values of my work and my life pasted on the wall by my computer. I look at them every single day.”– Kendall Hagensen

Topics Covered Include

• How Josh and Kendall connected through office software.
• The pros and cons of having worked with a “collective” business model.
• How struggles with chronic illness can modify your business structure.
• Why individuals with chronic illness are drawn to work at Kendall’s clinic.
• How to avoid relationship challenges and build through collaboration.
• The surprising personality types that make great front desk staff.
• The benefits of having a multi-step interview process.
• Big red flags you need to notice when it comes to hiring.
• Who should make the final decision on hiring new staff members.
• Why you as the owner do not want to be the main economic driver of your business.
• Why it's necessary to align your actions with your values.
• How maintaining your integrity can positively affect your business.
• Why having extreme clarity for everyone's roles is so important.
• The biggest misconception when it comes to Standard Operating Procedures.
• What level of detail you should provide in your SOPs.
• The services Wellness Center Creators offers that can support your businesses growth.

 

Facebook Group: Clinic Gym Hybrid Discussion Group

 

Contact Kendall

Website: https://www.wellnesscentercreators.com/

Today we have repeat visitor Dr. Jeffrey Langmaid on the podcast. Jeffrey is a speaker, author, and chiropractor who was on the podcast back in 2022 to discuss the need for an evidence-based approach in chiropractic care. He enjoys keeping up to date on what’s happening in the business landscape, making him the ideal guest to come on for a discussion regarding trends that are happening in the chiropractic profession.

“You just gotta remember, healthcare is like airline seats. How much do you charge, and how many people can you see a day?”– Jeffrey Langmaid

 

Topics Covered Include

• Why the old model of staffing no longer holds up.
• Which business setup is the most common for chiropractors to utilize currently.
• The employee turnover trend showing up in all businesses.
• Why centralizing operations is gaining popularity.
• How to understand your revenue potential.
• What factors to consider before pursuing postgraduate education.
• How your mindset will dictate your bottom line.
• Why upselling is the best way to generate revenue.
• How to get clients on a continuity plan.
• The types of upsells you should consider offering to clients.
• How you can structure your memberships to add real value.
• Why you should let the customers dictate what they want.
• How to recognize opportunities to engage at a higher level.
• Why Jeffrey likes recommending supplements.
• How valuing your time can positively impact your business.
• Which niche of chiro is showing the highest growth rate.
• What you can do to tie your recommendations to your area of expertise.

 

Clinic Gym Hybrid: www.clinicgymhybrid.com 

 

Contact Jeffrey

Website: thesmartchiropractor.com

In this episode we’re joined by Robb Bailey. Robb’s career began running a digital agency, and his business turned a remarkable corner when the gym he worked out at hired him to help them with their advertising strategy. He eventually became business partners with the person who hired him at his gym, which led him to spend years helping fitness businesses grow. The knowledge Robb gained through his years of experience inspired him to create a recipe for growth called “Database Reactivation.”

 

“It’s very, very cost effective, it’s very time effective, and most of all, you’re building your relationship equity with your customer base.”– Robb Bailey

 

Topics Covered Include

• Why local businesses need the quickest turnarounds.
• What really moves the needle and drives sales up.
• How Robb learned to give clients a revolutionary return on investment.
• The surprising factors that play into attracting clients to your business.
• Why Robb loves helping small business owners.
• Why identifying warm leads is imperative to your success.
• What database reactivation is, and how it can benefit your small business.
• Why texting is the best form of communication to get clients in the door.
• How to create a bond with clients when you’re reaching out to them.
• Why a bland corporate message won’t cut it for reactivation purposes.
• How Robb’s technique can save your business thousands of dollars.
• The three main ways to take advantage of your assets.
• The exact best time to ask your clients for reviews.

 

 

Trsuit Driven Care: www.trustdrivencare.com

 

Contact Robb:

 

Website: www.robbbailey.com

We have Dan Kleckner joining us once again for this episode of Clinic Gym Radio. Dan is an owner of two gyms in the Seattle area and also offers fitness consulting to personal trainers and fitness studios that are just getting started. He has recently spoken at the Perform Better summit and enjoys interacting with people and learning just as much as he’s teaching.

 

“I believe if you have the right system and setup in place, for what we’re doing, you should be profitable within 6 months.”– Dan Kleckner

 

Topics Covered Include

• Why Dan feels strongly about KPIs.
• Dan’s early penchant for organization.
• How to determine which KPIs are most relevant.
• Which KPIs to monitor when you open a new facility.
• The KPIs that actually reflect the business’s forward momentum.
• How to identify leading versus lagging indicators.
• How growth opportunities play into Dan’s business structures.
• Why it’s vital to know your break even revenue for expenses.
• The number of trials you should be converting to memberships.
• The types of trials Dan offers through his gyms.
• Why you need to assign a membership target per month.
• The basic expense categories you should monitor.
• Tracking client retention, and what number to look for.
• What number of trials you can expect to come from direct referrals.
• How often Dan personally checks his KPI’s.
• Why Dan likes to do a lot of lead conversion himself.
• How many leads you can actually expect to turn into trials.
• Which type of leads are considered high quality.
• Who is ultimately responsible for the KPI results.

 

 

Trust Driven Care: www.trustdrivencare.com

 

Contact Dan:

 

Website: https://www.dankleckner.com/

 

Facebook: https://www.facebook.com/danklecknerperformancecoach

 

Instagram: https://www.instagram.com/dkleck12/

We are back with an exciting solo episode to comprehensively and concisely answer the most common question out there when it comes to building a clinic gym hybrid: how do you actually start?  What holds potential owners back is not knowing how to get the ball rolling, or lacking the structure of what order they should do things in. This episode will provide tips to people who really want to dedicate themselves to a serious timeline.

 

“Six weeks seems to be the perfect timeline. It’s fast, it’s hectic, it’s fun, it’s exciting.”– Dr. Josh Satterlee

 

Topics Covered Include

• Why you need to have a precise deadline.
• What days of the week are the best days to open.
• How to set your prices the easy way.
• How many core clients you should plan to have.
• What people are really paying membership fees for.
• Why and how you should incorporate a founder’s rate.
• Why a single membership is best when you are first starting out.
• How to take photos to attract your target demographic.
• Why you should never offer unlimited memberships.
• When to schedule your social media posts.
• Why you absolutely need a physical flyer (and what should be in it).
• Why you should have a multi-step interview process.
• How to find a great trainer and details about the software that can help.
• The most important quality to seek out in a trainer.
• Who you should rely on to tackle the hiring process.
• How much you should pay your trainer.
• Why mock training sessions are a valuable tool for feedback.
• How the right software can help with database reactivation.
• Where to get your client waivers.

 

Trust Driven Care: www.trustdrivencare.com

Today we are sharing a solo episode all about how to construct the ideal clinic gym hybrid atmosphere. A unique model requires unique features outside the typical clinic setting you might encounter elsewhere. The number-one most important feature of any clinic gym hybrid is functionality. The space should be designed specifically for you and your […]

We have Dr. Justin Rabinowitz on the podcast today, back for his second appearance. Dr. Rabinowitz is a rehab chiropractor, published author, and an entrepreneur who believes in giving clients a world-class rehab and chiropractic care experience. As a successful entrepreneur and owner of JR Coaching, he wants to help other chiropractors achieve success. He […]