Demand Generation Club Podcast

In this episode of the Demand Generation Club Podcast, Franco Caporale interviews Ketan Pandit, head of marketing at Zuddl, discussing the evolving B2B marketing landscape and the pivotal role of events in lead generation. Ketan shares his journey to his current role, highlighting the dynamic nature of B2B marketing. He recommends a tech stack including G2, SEMrush, Google Analytics, HubSpot, Salesforce, and Zuddl for demand generation. They delve into pandemic-driven changes in event dynamics and offer advice on crafting effective event strategies.

In this episode of the Demand Generation Club Podcast, host Franco Caporale interviews Jonathan Morgan, the VP of Revenue Operation and Head of Marketing at AchieveIt. Morgan discusses his career trajectory and how he ended up in his current role. He also talks about how he manages both marketing and revenue operations responsibilities on a day-to-day basis, emphasizing the importance of prioritization and focusing on high-impact activities. Morgan shares the tech stack used at AchieveIt, including Salesforce, marketing automation tools, and various analytics and enrichment platforms. He also discusses the strong relationship between marketing and sales at AchieveIt, highlighting the regular meetings and collaboration between the two teams. Morgan explains the key metrics used to measure marketing success, including inbound revenue, pipeline contribution, MQLs, and late-stage pipeline.

In this episode of The Demand Generation Club podcast, Franco Caporale interviews Jacob Nikolau, the head of product marketing at NovoEd. Jacob shares his journey into B2B marketing and product marketing, emphasizing the importance of understanding customers' needs and effectively communicating complex technology products to the market. He also discusses the significance of niche positioning in the SaaS industry and how it can differentiate a company from its competitors. Additionally, Jacob explores the role of artificial intelligence (AI) in account-based marketing (ABM) and highlights the potential of AI-powered personalization in cold email campaigns. Finally, he offers career advice, noting that fluency in tools is not as valuable as the ability to evaluate their implementation and identify areas for improvement.

In this episode of The Demand Generation Club Podcast, host Franco Caporale interviews Jennifer Durishin, the head of marketing at Prodigal. Durishin discusses her journey from consumer companies to B2B marketing and her responsibilities at Prodigal. She also shares insights on how Prodigal successfully generates engagement, leads, and pipeline opportunities with a limited budget. Durishin emphasizes the importance of targeting specific industries and segments, and explains how Prodigal manages multiple parallel campaigns with a small team. She also discusses the role of BDRs and SDRs in the marketing process and the need for prioritization.

Isaac Ware, the director of demand generation at UserGems, discusses his background in B2B marketing and his role at UserGems. He explains his preference for B2B marketing over B2C due to the frustration with smaller ticket items in e-commerce. Ware also discusses his responsibilities at UserGems, including paid media, ABM, deal acceleration, and SEO. He emphasizes the importance of targeting the buying committee of specific accounts as part of their ABM strategy and explains how they use UserGems to identify and target the buying committee. Ware also discusses their use of LinkedIn and Facebook/Instagram ads, as well as their focus on retention and decreasing churn. He shares his plans for optimizing their ABM program and offers advice for early-career B2B marketers, including the importance of choosing the right company to work for and gaining diverse experience.

Austin Beveridge, Head of Marketing at Arc, discusses his background and how he ended up in his current role. He talks about his experience working at Bolt, where he saw demand generation at scale with a large budget, and now at Arc, a seed and Series A startup. He shares his favorite tech stack, including Salesforce for CRM, Marketo for marketing automation, Outreach for sales outreach, Semrush for SEO, and 6Sense for ABM. Austin explains the different demand generation strategies he used at Bolt and Arc, focusing on MQLs and SQLs at Bolt and revenue at Arc. He discusses the importance of attribution and how they track revenue and analyze the effectiveness of different channels and tactics. Austin highlights the success of hosting events, such as dinners, at Arc and the challenges of sponsoring conferences. Finally, Austin shares advice for junior marketers, emphasizing the importance of not spreading themselves too thin and prioritizing their personal lives.

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Brandi Eppolito, Vice President of Marketing at SchoolAdmin (now Finalsite).

SchoolAdmin is a strategic enrollment management system designed to help schools thrive, and it’s trusted by over 500 of the world's most successful institutions.

Brandi excels at building marketing organizations and engines from scratch. She is constantly learning and she enjoys being part of a fast-paced, driven team. She believes marketing is as much about driving measurable performanc,e as it is about creativity and storytelling.

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Brandi Eppolito, Vice President of Marketing at SchoolAdmin (now Finalsite).

SchoolAdmin is a strategic enrollment management system designed to help schools thrive, and it’s trusted by over 500 of the world's most successful institutions.

Brandi excels at building marketing organizations and engines from scratch. She is constantly learning and she enjoys being part of a fast-paced, driven team. She believes marketing is as much about driving measurable performanc,e as it is about creativity and storytelling.

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Tom Flierl, Vice President of Sales and Marketing at Amla Commerce.

Amla Commerce is a global software company that has grown out of the belief that ecommerce software should enable sustainable growth. The company offers its ecommerce customers insights into what works and what doesn’t through a suite of innovative products.

In his role, Tom leads cross-functional marketing, sales and account management teams; he directs brand development, product positioning, and go-to-market strategy; he also manages Amla Commerce’s technology partnerships, analyst and channel relationships.

Armed with a deep sales and marketing experience and a history of performance in business development, Tom offers leading teams and organizations leadership expertise across both B2B and B2C companies including professional services, technology, manufacturing, distribution, healthcare, financial services, and consumer packaged goods.

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Kirti Dewan, Vice President of Marketing at Bugsnag.

Bugsnag is the platform that helps developers take full ownership of the code they ship, while at the same time creating an enjoyable experience when fixing errors. Their customers include Lyft, Gusto, 99designs, Dropbox, HotelTonight and many more.

Kirti brings a combination of industry best practices, creativity, and scrappiness to the job through her rich experiences at early stage and venture-backed startups, publicly traded enterprise companies, as well as her experience as a former Gartner analyst.

Kirti is Passionate about helping companies build a marketing foundation or scale an existing marketing engine.