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captivate.fm

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Digital Marketing Strategies for Lawyers

by Chris Hargreaves: Lawyer (attorney)

This is a show for lawyers who want to master the digital strategies they need to succeed in their practice. We help you weave together elements like blogging, SEO for lawyers, podcasting, video, Ad campaigns, content marketing and social media. With the skills you will learn in our marketing podcast you can grow your practice and generate inbound leads for your firm. From there you can increase your client base, develop more referrals, and ultimately continue to grow as much as you care to.

Episodes

You have to Make MORE Content

7m · Published 19 Jan 19:30

Somewhere along the way, a message has started creeping out that creating precious little content as part of your digital marketing campaign is a good idea.

Now I accept that content should be high quality, and that blog posts by lawyers are notoriously terrible.

But that doesn't mean I'm in favour of LESS content. In fact, I think you should be smart about producing as much content as humanly possible.

Let's chat.

Two Assets in Digital Marketing

6m · Published 17 Oct 10:20

You've really only got these two things to work with: time and money. So where should you allocate each of them?

What’s the Point of your Marketing Activities?

2m · Published 28 Aug 16:26

Why is a very important question to ask, and not just "meaning of life" type stuff.

Should you Express your Political Views on Social Media?

4m · Published 17 Jul 17:58

The prevailing answer when I asked this recently on LinkedIn was... "heck no!". But is that right? Are the risks of having an opinion stated in public simply too high? I'm not 100% sure...

Does Blogging Help your SEO?

9m · Published 22 Jun 22:52

Of the many reasons that law firms start their own blogs, one of the most significant and common is that they are absolutely convinced that churning out oodles of content is going to help their search engine strategy. But is that true? If not… why not? Find out in this episode!

Digital versus Traditional Marketing – Which is Better?

7m · Published 22 May 21:50

You'd think, since we offer digital marketing services for lawyers, that we'd be all in favour of digital forming the mainstay of all marketing efforts, right? Let's find out.

The Mass of Your Firm

5m · Published 18 Mar 15:23

With momentum discussed, what about we chat about mass? Yes - your firm has a mass which requires a certain amount of force to get it moving. So how are we going to start that, and is your firm more like a big rock or an octopus?

Momentum

6m · Published 16 Mar 22:32

Of the things most likely to help you continue moving when you don't feel like it, momentum is high on the list. Let's talk about some physics - yes it matters.

Human Meets Lawyer

8m · Published 17 Feb 00:17

Somewhere, deep in our training, lies this unusual pathology that lawyers develop. Basically, it insists that the "lawyer" us and the "human" us need to be kept apart from each other. Kind of like trying not to cross the streams. But is that really an effective, or even plausible, approach to marketing?

Instagram Feed or Instagram Stories?

6m · Published 11 Feb 01:43

Which should you be putting your time and effort into - feed posts or stories?

Digital Marketing Strategies for Lawyers has 84 episodes in total of non- explicit content. Total playtime is 9:01:42. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on February 25th, 2024 01:45.