The Captain Coder Podcast

For a business like yours, your website is your storefront, pitch, and even the gateway to building trust with potential clients.

I’ve been building websites for decades, but distilling an entire business into just a few pages is hard.

You want your potential customers to be able to learn enough about your business that they know who they might be working with, make it easy for them to reach out and start a relationship, and get steady new traffic from Google.

How can you possibly organize all of that information?

In this guide, we’ll dive into the six essential website pages you need to craft a compelling online presence. We'll explore how each page contributes to attracting, educating, and converting leads, ultimately turning website visitors into loyal customers.

MENTIONED RESOURCES:
Get a Privacy Policy template


FREE RESOURCE: Create accessible content easily

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Imagine a website that perfectly integrates with your marketing strategy and drives more leads. Does that feel impossible?

It can be hard, especially when today’s trend seems to be cookie-cutter themes and everyone’s websites look the same.

But what your website looks like matters. According to Stanford University, 75% of people judge a company's credibility based on its website's design.

Do you want to risk your reputation and sales because you took a shortcut with a popular template?

I didn’t think so.

Ditch the theme everyone else is using. A custom WordPress website is an investment that delivers significant ROI through improved SEO, web accessibility, flexibility, security, and a unique brand experience.

In this post, we’ll cover:
The ROI of a custom WordPress website
How its advanced security protects your brand and customers
And the power of a unique online presence


FREE RESOURCE: Create accessible content easily

Follow me on Instagram: @captaincoder

AI has made it easy to add some personalization to our marketing, be more efficient (which is great when you’re a one-person team), and create content far more quickly than we might have been used to.

But how do we use AI and still keep that human touch?

I’m not sure there will ever be a day that our use of AI doesn’t need oversight. After all, it’s only as good as the people training it. That can lead to biases, misunderstandings, and false information (or as Chat GPT calls them, “hallucinations.”)

Let’s break down how you can use AI to make your life easier but use it responsibly.

MENTIONED RESOURCES:
Google Gemini
Surfer SEO
RankIQ
Brand Voice Chat GPT Process




FREE RESOURCE: Create Content in Minutes with AI

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Can everyone use your website and the content you create, or are you excluding up to 27% of your audience?

When you focus on creating content that all people can access, regardless of their abilities, you’re working to improve your web accessibility. On the flip side, when you don’t follow some basic best practices, you’re not just excluding potential customers; you’re putting your business at legal risk.

Just a chilling fact for you - there were thousands of lawsuits filed against website owners last year for accessibility issues.

How can you improve your web accessibility and ensure your content is user-friendly every time (and get that lawsuit target off your back)?

The sad reality is that it’s a pretty simple process to make vast improvements to your website accessibility, and yet it gets neglected far too often.

Let’s break down five steps you should take when creating content for your website.

MENTIONED RESOURCES:
AHrefs ALT Text Tool
Wordcounter.net
Grammarly
WebAim’s free contrast checker
Captions App
Rev.com
Pave PDF


FREE RESOURCE: Create Accessible Content

Follow me on Instagram: @captaincoder

Have you heard this lately: “We need more leads.”

In marketing, we often focus on getting new leads and customers into your business, but what about the leads you already have? It’s time to think about boosting your customer retention and bringing them back over and over again.

Keeping happy customers is the best way to grow a business. Repeat customers spend an average of 67% more than new customers and it’s five times more expensive to get new customers than it is to retain the ones we have.

So why aren’t we taking care of our customers and selling them more?

Let’s break down five strategies you can implement in your business to cultivate customer loyalty.

FREE RESOURCE: Get more leads from your website

Follow me on Instagram: @captaincoder

Have you been asking yourself whether or not you’re cut out for entrepreneurship? Fun fact - everyone is cut out for it - if they want to be.

I know that choosing to run your own business is not the easiest decision. Honestly, I think being a small business owner is one of the hardest things any of us could choose to do. But if you have a solid vision for your business and what entrepreneurship will look like to you, it becomes a whole lot easier.

In this episode, Liz Wolfe and I are unpacking everything you need to keep in mind when you’re running your new business.

You’ll learn:

• Her own unusual journey into entrepreneurship
• What most new entrepreneurs get wrong
• The four entrepreneur personality types
• Where new entrepreneurs should start
• Liz’s system for new entrepreneurs
• Why visioning works
• How to start on your own

MENTIONED RESOURCES:

Liz’s CEO Personality Quiz - https://lizwolfecoaching.com/resources/quiz/

Brendon Burchard The Millionaire Messenger - https://www.amazon.com/Millionaire-Messenger-Difference-Fortune-Sharing/dp/1451665997/

Mrs. Space Cadet video - https://www.tiktok.com/@mrs.space.cadet/video/7339671823715503406

FREE RESOURCE: Get more leads from your website

Follow me on Instagram: @captaincoder

Having a blog for your business is a great way to bring targeted traffic to your website. However, the average blog (without AI assistance) takes about 5-6 hours to write and get on your website.

Want to get the most out of that investment? It’s time to repurpose your blog articles.

Repurposing, or transforming your blog content into other formats like social media snippets, infographics, or videos, allows you to extend its reach, engage diverse audiences across different channels, and maximize the value you get from your initial investment.

How do you break up a long blog post and make it palatable for these other platforms so you get reach?

Let’s take a look at six ways we can do just that, including:

• Turning into audio
• Making a video
• How to make it multiple social posts
• Using it for an email
• Creating downloadable resources
• And transforming it into a visual asset

MENTIONED RESOURCES:

Streamyard

Descript

FREE RESOURCE: Get more leads from your website

Follow me on Instagram: @captaincoder

The first result on Google gets 39.8% of the clicks, but that can feel like an impossible task in 2024. There’s so much competition.

But there’s one thing you might be overlooking because it feels like “no one reads them” anymore - blogging.

Blogging has long been and still is one of the most effective ways to improve your SEO and climb the Google rankings.

Let’s talk about how you can make blogging an effective tool in your SEO belt.

In this episode, we’re breaking down:
The magic of SEO
How blogging supercharges SEO
5 steps to writing blogs that rank
And a freebie to get you started

MENTIONED RESOURCES:
Episode 79 - SEO Secrets that Generate Revenue
AHrefs free Keyword Generator


FREE RESOURCE: Write blogs that rank checklist

Follow me on Instagram: @captaincoder

On a scale of one to “Why did I start a business,” how burned out are you right now?

You started your business because you were GREAT at what you do. But you didn’t start it because you wanted to do all the admin work of running your business.

Many entrepreneurs and business owners are convinced that even though they hate it, no one can do things in their business quite like they can.

Want to love your business AND scale it? It’s time to delegate the things that are sucking the life out of you.

Cathy Baillargeon and I are opening up your mind to the many possibilities that you have in getting help in your business.

In this episode, you’ll learn:

• The signs it’s time to delegate
• Common excuses to not
• How a VA differs from employees
• Common delegation misunderstandings (and why they’re wrong)
• How to make delegation easier
• The hidden value of delegation
• What you can get help with
• And the real results of asking for help

MENTIONED RESOURCES:

Virtual Cathy

Virtual Cathy on Instagram

Virtual Cathy on Facebook

Virtual Cathy YouTube

The E-Myth Revisited

FREE RESOURCE: Get more leads from your website

Follow me on Instagram: @captaincoder

Unless you have a monopoly in what you do or you never want to grow your business beyond where you are right now, you need a website.

Even if you’re rocking sales with DMs and simple landing pages, you need a website that builds trust in your business.

Don’t believe me? I get it. I talk to people all day long who think they don’t need a website anymore.

But let me tell you - without one, you’re putting your business at risk.

Let’s break down the 4 big reasons you still need a website, including:

• It’s your home online - that you own
• How it builds trust - even with referrals
• How it can bring people to you
• And act as your silent salesperson

MENTIONED RESOURCES:

Captain Coder Podcast - Ep 079

Captain Coder Podcast - Ep 081

FREE RESOURCE: Get more leads from your website

Follow me on Instagram: @captaincoder