Digital Shoptalk

Get the lowdown on Location3 from the founder himself, Andrew Beckman. In this month's episode of Digital Shoptalk, Andrew walks us through what's on his mind in digital marketing, from industry trends to insightful analysis of challenges faced by franchises in the digital space. You'll hear more about:

• The need for quality education around digital marketing for franchise systems.
• The imperative for brands to own their assets.
• First party data.
• An omni-channel approach that goes beyond Paid Search.
• TikTok v. Snapchat for franchise marketing.

Meet Ted Asbury, Location3's Executive VP of Strategy. Ted came to Location3 with a wealth of experience in franchise marketing. He joins this episode of Digital Shoptalk to share franchise marketing advice and 2021 learnings as we close out the year. 

Key Takeaways:

• When businesses face tough times, marketing budgets are often the first to be slashed. In reality, businesses should double down on marketing efforts - that's what will drive the turnaround. 
• Local marketing is key. Your brand ad fund and enterprise-level marketing efforts lay the foundation, but local marketing drives the bottom-funnel conversions. Activate your local 'army' of franchisees with quality local marketing options that work cohesively with brand efforts. Franchise systems should take advantage of marketing technology that enables greater visibility and brand consistency across locations.
• Creativity and flexibility will continue to be key, with some economic factors weighing unfavorably against business owners, including supply chain disruptions and labor shortages.
• Keep customers as your focal point in providing your product or service. Develop a customer appreciation program to show what loyalty means to your business.

The final quarter is in full swing, leading into a busy holiday shopping season. Find marketing advice for your franchise to improve digital performance and drive revenue.

Meet the Digital Shoptalk Podcast hosts - our team of franchise digital marketing experts: VP of Marketing, Josh Allen, CEO Alex Porter, and Senior Director of Strategy, Vera Shafiq.

Location3 has been around for over 20 years. As a digital agency, our goal is to help our clients be profitable by delivering comprehensive digital advertising services with measurable results. With our podcast, we hope to bring our expert strategy and guidance to our listeners.