Everlytic Bytes

Why do we need to bring marketing back to email marketing and how do we go about this?
Kath Pay unpacks how to marry strategy and tactics to deliver on powerful customer experiences. Everlytic website

The very first email blast was sent in 1978 and since then has transformed the way companies communicate with customers. Marketers must keep up with the times, but often get stuck in archaic ways of doing things because “it’s always been done this way”.
Kath Pay explores how to move past this to elevate your email campaigns. Connect with Kath on LinkedIn · Holistic email marketing · Kath Pay Website · Everlytic Website

The very first email blast was sent in 1978 and since then has transformed the way companies communicate with customers. Marketers must keep up with the times, but often get stuck in archaic ways of doing things because “it’s always been done this way”.
Kath Pay explores how to move past this to elevate your email campaigns. Connect with Kath on LinkedIn · Holistic email marketing · Kath Pay Website · Everlytic Website

10 Things You Can Do Now
We are so pleased to have Elizabeth de Stadler, from Novation Consulting, back with us to chat about the 10 things you can do right now as marketers.
Please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List which we worked on in collaboration with Elizabeth. Connect with Elizabeth on LinkedIn · Novation Consulting · Everlytic Website · POPIA Guide

10 Things You Can Do Now
We are so pleased to have Elizabeth de Stadler, from Novation Consulting, back with us to chat about the 10 things you can do right now as marketers.
Please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List which we worked on in collaboration with Elizabeth. Connect with Elizabeth on LinkedIn · Novation Consulting · Everlytic Website · POPIA Guide

Our guest today is Elizabeth de Stadler, from Novation Consulting, Elizabeth specialises in all thing’s compliance and risk management and prides herself on being slightly out there (and that’s what we love most about her) bringing a fresh perspective to compliance issues. She happens to have a Masters (cum laude) in Consumer Law.
It feels like it has been an eternity since POPIA started to be spoken about in 2013, but now it's here and we have less than a year to comply.
What does it mean for the marketing industry?
What are some of the key take-outs?
What can marketers start doing today to ensure they are on track for 1 July 2021?
To learn more about what POPIA means to you as a marketer and the steps to take, please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List. Connect with Elizabeth on LinkedIn · Novation Consulting · Everlytic Website · POPIA Guide

Our guest today is Elizabeth de Stadler, from Novation Consulting, Elizabeth specialises in all thing’s compliance and risk management and prides herself on being slightly out there (and that’s what we love most about her) bringing a fresh perspective to compliance issues. She happens to have a Masters (cum laude) in Consumer Law.
It feels like it has been an eternity since POPIA started to be spoken about in 2013, but now it's here and we have less than a year to comply.
What does it mean for the marketing industry?
What are some of the key take-outs?
What can marketers start doing today to ensure they are on track for 1 July 2021?
To learn more about what POPIA means to you as a marketer and the steps to take, please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List. Connect with Elizabeth on LinkedIn · Novation Consulting · Everlytic Website · POPIA Guide