Connections, Coffee & Confidence

Hiring someone can make your business more joyful, more profitable, more easy to run. And sometimes it can soak your profit without creating any extra revenue. And the advice so often is to hire before you're ready - but what does that even mean? How do you know when you're almost ready (and therefore ready)?! This episode looks at six signs you might need to hire someone and three reasons why you should hold off.

Key Points:

• Something essential is slipping (2:12)
• A defined set of responsibilities have evolved (3:08)
• You hate it or can't do it (4:39)
• You're overwhelmed (6:06)
• You're turning away or not going after new business (7:22)
• Your long-term plan does not involve day-to-day management (8:48)
• 3 Reasons not to hire (10:08)

Get on my weekly email list for curated resources and a deeper insight into the episode topic: www.janicefogarty.com/emaillist

Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This episode is a look back at the top solo and interview episodes of 2022, plus my struggles and plans for my business. I open up a bit more about the struggles of adjusting, expansion and accepting a job. It's not my usual scripted episode, it's a talk about the muddle of life when you run a business.

Do you need a space to create your content? Ever wish you had access to a built in editor, proofreader, strategist? Clear an hour and half from your calendar on January 28, 2023 and let's get get 'er done! For more details, head to my website: janicefogarty.com/content-creation-workshop

Top 3 downloaded solo episodes:

• 3 Media Relations Tips You Need to Know
• 1 Fix for my 3 Rookie Mistakes
• How Neurodivergence Affected my Career Choice

Get on my weekly email list: www.janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

A look ahead at 2023 - the trends and ideas that you need to consider when it comes to creating your reputation and your content. Although, to be honest, I don't consider all of these to be "trends" that will pass, many of these concepts should be mainstays of your business practise, no matter how big or small you are. Each concept is followed by steps you can take to incorporate the concept with a minimum of fuss.

Key Points:

• Keep it Short and Simple (2:38)
• Use Audio and Video (3:56)
• Privacy: This is not a trend! (5:40)
• Artificial Intelligence: Algorithms, Notion, Chatbots (6:50)
• Influencers (10:37)
• Personalization (12:21)
• Exclusivity (14:06)
• Accessibility (16:47)
• Bonus: Consistency (18:50)

Also mentioned:

• Nail your messaging: janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• shows.acast.com/connections-coffee-confidence/episodes/avoid-this-scuzzy-email-email-practise
• shows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-content
• Create Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategy

Get on my weekly email list for curated resources and a deeper insight into the episode topic: janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Have you heard the Publilius quote that says a good reputation is more valuable than money? Without a good reputation, you might make some money but you won’t make much or for long. Which is why it’s such a mistake for so many of us to act like our reputation is not in our control.

Key Points:

• What is Content? (2:30)
• What is a Reputation? (4:14)
• How do you use Content to Create and Manage Your Reputation? (5:47)
• How to Create Your Reputation (7:11)

Also Mentioned:

• shows.acast.com/connections-coffee-confidence/episodes/steps-to-successful-seo-with-brittany-murphy
• reuters.com/technology/trolling-safety-fears-plague-many-young-women-online-uk-study-finds-2022-06-01/
• Create Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategy

Get on my weekly email list for curated resources and a deeper insight into the episode topic: janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

A recent flurry of emails with little to no information in the signature has prompted this episode. If this is you, it's damaging your credibility.

If you're ramping up your email action or are new to sending email for your business, make sure you don't miss out on this vital episode where I cover:

• Why prioritize your email signature
• What to include and why
• What not to include and why

If you haven't thought about your email signature as a promotional or reputational tool, you've been missing out!

Also Noted:

• S1, E109 5 Quick Ways to Make More Accessible Content: https://shows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-contentCreate Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategy
• Get on my weekly email list: janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This week's interview is a revisit with Heather McGregor who was on the podcast back in Season 1, Episode 52. I've invited her back because she changed the name of her business and the way she describes what she does; I was itching for the opportunity to talk to her about that process, about changing her language so her messaging is a better reflection of her work. I ask about the pushback she has received and we explore why she thinks we need to go dark to find our way. Of course I ask about the term "Dark Marketing". I hope you enjoy hearing how Heather has accepted this evolution of her business - especially if you've been fighting changing your own business or messaging.

You're stepping into the unknown when you're walking into the Dark...

Other Points of Note:

• Original Interview with Heather McGregor: play.acast.com/s/connections-coffee-confidence/not-living-the-cookie-cutter-life
• heathermcgregor.ca/
• Facebook: www.facebook.com/Heather.McGr
• Instagram: www.instagram.com/quantum.tone/

Enjoy the podcast? You'll love my weekly emails - https://www.janicefogarty.com/emaillist

Other Resources:

• Create Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategy
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

We all know we need to promote ourselves and our business. And we all know that some days it's harder than others. Have a listen to five easy ways you can boost your business' profile without showing your face - or even changing out of your jammies - that will have a lasting impact. Most of these can be done in less than 10 minutes so there's no excuse!

Also Mentioned:

• S2E6, Brittany Murphy interview on SEO Marketing: https://shows.acast.com/connections-coffee-confidence/episodes/steps-to-successful-seo-with-brittany-murphy
• Create Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategy
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• Get on my weekly email list: https://www.janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Being media literate means understanding how the information you consume influences you. Knowing how media creates influence has two effects: first, you can make better, more informed decisions as a consumer and second, you become a more effective communicator for your business. Have a listen to this episode to learn exactly what to look for and how to use that information in your business.

Key Points:

• Two Reasons to be Media Literate (2:27)
• What's the Source? (5:25)
• Lies Spread Faster than Truth: https://www.science.org/doi/10.1126/science.aap (7:06)
• What's Actually Being Said? (9:11)
• Confirmation Bias (15:35)
• Tips to Filter Efficiently (18:34)

Also Mentioned:

• Episode 91: shows.acast.com/connections-coffee-confidence/episodes/take-control-of-your-brand
• Take Control of Your Brand Guide: www.janicefogarty.com/take-control-of-your-brand-guide
• Strategic Messaging Workbook: www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• Get on my weekly email list: https://www.janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

You can craft the most brilliant messaging, the most clever reel, the best event ever, but if you’re missing a key detail or several smaller details, then the work becomes less effective and you’re left frustrated and annoyed. This episode is about some of the details you need to consider when creating your communications.

Key Points:

• User Error (4:07)
• How to Build Relationships (6:10)
• The Macro and the Micro Implications (8:31)

Key Resources:

• Create Your Social Media Content Strategy - For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategy
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

Love the content and want a deeper look into behind the scenes as well as how to create content that matters? Get on my weekly email list:  https://www.janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

I watched an interview with a content director of a company that drops a new product on IG five days a week and I was struck with two emotions. My first was awe at this strategy as an audience engagement and sales tactic. My second was one of dismay. Because when the average business owner or content creator sees that headline and suddenly social media becomes overwhelming. A small business will look at this and think they can't do that and actually run their business so they can’t do social media, it's not for them. And then they panic because social media is how they reach new customers and the doom loop continues.

And none of that is necessarily true.

This episode outlines the myths around social media being your business' be-all/end-all for longevity.

Key Points: The idea that...

• being omnipresent on social media doesn’t necessarily benefit you as much as it might the person telling you it will.
• being omnipresent on social doesn’t serve all business goals.
• being omnipresent on social doesn’t suit every business’s communications goals or style.
• you must be on social media all the time doesn’t work for everybody.

Also mentioned:

• Create Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategy
• Living Pintentionally with Ally Davis, Connections, Coffee & Confidence Podcast episode 26 www.goodpods.com/episodes/20039800
• 3 Steps to Successful SEO with Brittany Murphy of One Thing Marketing www.goodpods.com/episodes/23893110
• Social Skills Interview with Market: www.facebook.com/business/news/how-successful-brands-find-customers

Love the content and want a deeper look into behind the scenes as well as how to create content that matters? Get on my weekly email list: https://www.janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.