Cybersecurity Sales Made Easy Podcast

Why are you focused on cybersecurity?

WHY are you focused on cybersecurity? (Yes, I meant to type that twice...) 📷:-)

I want you to know your "why" because knowing that is what will propel you through the difficult times when you're tempted to give up.

What's your why? Share below!

#MSPMarketing #mspchannel #itchannel, #msp #msps #mssp #mssps #itsupport, #itsecurity #infosec #infosec101 #cyber #cybersecurity #education #technology #hack #informationsecurity #cybersecurityexpert #cybersecuritysherpa

How To Become A Cybersecurity Expert - super easy "hack"

It's time to get up off the couch, lace up those new shoes, and start to climb the cybersecurity mountain.

I know, I know. You don't feel like an expert.

That's what I'm going to help you with today! Because like it or not, your clients see you as the expert...

Subscribe to several blogs! Start to learn the terms; see the trends unfolding; learn about new threats (and how to stop them.)

My 3 favorites?

MSSPAlert - msspalert.com

Cyware News - cyware.com

Dark Reading - darkreading.com

Route these to your inbox or a service board, and let the games begin!

#msp, #msps, #mssp, #mssps, #itsupport, #itsecurity, #infosec, #infosec101, #cyber, #cybersecurity, #cyberattack, #education, #technology, #hack, #informationsecurity, #cybersecurityexpert, #cybersecuritysherpa

You KNOW you need to sell cybersecurity services to your small and medium sized clients. But you're struggling to even START.

You're probably completely stuck. Or maybe you tried to get started and hit complete overwhelm.

I get it! There are a million terms and new vendors. It can be hard to filter through the information.

Here's my simple method for making sense of all the craziness: list the problems you're trying to solve and the solution that solves that problem. That will go a long way toward defining your security stack!

#msp, #msps, #mssp, #mssps, #itsupport, #itsecurity, #infosec, #infosec101, #cyber, #cybersecurity, #cyberattack, #education, #technology, #hack, #informationsecurity, #cybersecurityexpert, #cybersecuritysherpa

If you're feeling overwhelmed with cybersecurity, you're not alone! Your monkey brain is sabotaging your progress.

Why does your brain stop you from making progress on such a crucial goal? And how do you manage to take charge, and acheive success?

In a phrase: take action. Can it really be that simple? Actually it can be!

Starve fear with time this week by taking action toward achieving your cybersecurity sales goals.

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How to leverage Cybersecurity Awareness Month: Idea number 5: Infographics.

Spend a few hours to get at least one created. Three steps to get this task accomplished:

1. Pick a topic - lots to choose from! (Social engineering, phishing, etc.)

2. Brainstorm some ideas to include on your infographic: Stats, definition, examples, trends (what are you seeing today vs 5 years ago,) tips, implications to the business.

3. Talk to a designer and get it created!

#MSPMarketing, #mspchannel, #itchannel, #cybersecurityawarenessmonth, #msp, #msps, #mssp, #mssps, #itsupport, #itsecurity, #infosec, #infosec101, #ransomware, #cyber, #cybersecurity, #cyberattack, #education, #technology, #hack, #informationsecurity, #cybersecurityexpert, #smallbusiness, #endpointsecurity, #NCSAM, #BeCyberSmart, #cybersecuritysherpa

Here's another way to educate your clients and prospects, especially in light of National Cybersecurity Awareness Month: social media.

I don't just have THREE tips for you today; I have a whole list of ideas for you! Make sure your content is a nice mix of educational and engaging/fun.

Use your best judgement to decide what content to share in each channel, but here's a list to get you started:

- Memes

- Cartoons

- Infographics

- Free reports

- Risk Assessment offer

- Invitations to an upcoming event (lunch & learn, webinar, or seminar)

- Poll your audience!

- Shout out to a client

- FB lives

- Stats

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In the continued effort to piggyback off of the press that Cybersecurity Awareness Month is bound to receive, what is another marketing idea you should implement?

Schedule risk assessments! Utilize a simple "email plus call" campaign to offer risk assessments to your small business clients and prospects.

Remember to explain in plain, non-technical language exactly what weaknesses you discovered and what those weaknesses mean to their business (financially, operationally, and to their reputation.)

#cybersecurityawarenessmonth, #msp, #msps, #mssp, #mssps, #itsupport, #itsecurity, #infosec, #infosec101, #ransomware, #cyber, #cybersecurity, #cyberattack, #education, #technology, #hack, #informationsecurity, #cybersecurityexpert, #smallbusiness, #endpointsecurity, #NCSAM, #BeCyberSmart, #cybersecuritysherpa

All week, I'm talking about Cybersecurity Awareness Month -- and how IT companies in the US can leverage this event in your marketing.

Today's suggestion? Use your newsletter! If it's too late for the October issue, there's no reason you can't talk about cybersecurity in November, right?

A few ideas:

1. Free cybersecurity resource - leverage vendor content for reports, infographics or facts/figures that you can repurpose, or create your own FAQ document

2. Write an article - LOTS of different topic ideas: current events, phishing, MFA

1. Offer a free cybersecurity resource. Leverage vendor content for free reports or infographics. Or create your own infographic.

2. Write an article! Highlight a recent hack and explain how it pertains to your small business clients. Talk about phishing, how to spot it, and best practices. Educate your readers on multi-factor authentication. Be sure to make this small business friendly, and share real world examples with your readers.

#cybersecurityawarenessmonth, #msp, #msps, #mssp, #mssps, #itsupport, #itsecurity, #infosec, #infosec101, #ransomware, #cyber, #cybersecurity, #cyberattack, #education, #technology, #hack, #informationsecurity, #cybersecurityexpert, #smallbusiness, #endpointsecurity, #NCSAM, #BeCyberSmart, #cybersecuritysherpa

In honor of Cybersecurity Awareness month, what are some marketing tactics you can use to position your company as a cybersecurity expert and schedule more risk assessments?

Today's suggestion: an event.

Think

- webinar

- seminar

- lunch & learn.

These are GREAT ways to educate your clients (and get them sold on your offering.) It's also a great lead-gen vehicle!

If you could only do ONE THING and do it well, I'd recommend events.

3 quick steps to get them off the ground:

1) Pick a date and invite 5 clients

2) Pick an educational topic

3) Fill the seats.

#cybersecurityawarenessmonth #msp #mssp #msps #mssps #itsupport #itsecurity #cyber #cybersecurity, #education #technology #hack, #informationsecurity #cybersecurityexpert #smallbusiness, #NCSAM #BeCyberSmart #cybersecuritysherpa