DTC Growth Show

Connie Lo and Laura Burget believe beauty products should be 100% natural and affordable. The rockstar duo co-founded Three Ships almost four years ago. Frustrated by not being to find affordable and clean skincare options, they decided to create their own. Three Ships represents a line of all-natural certified cruelty-free skincare products.

Are growth marketers just modern marketing managers?  We sit down with Tracey Wallace to discuss all things hiring, marketing trends, and what exactly a growth marketer is.

We dive into how to find the best social media manager. We get Traceys to find and hired a great SMM and the struggle many face trying to sources one. 

Finally, we ask about the trends that she sees in brand hiring. A lot are going social first, but the number one asked for and placed, according to Tracey, is Growth Marketers, followed by email and content marketers. 

In this episode, we talk to Austin Rief, the COO of Morning Brew, a daily email that makes reading the news actually enjoyable.

In this chat, we talk to Austin about how Morning Brew got started and its humble beginnings, from a pdf file with a watermarked logo to now having over 2 Million subscribers.

Austin also gives his insight into the now-famous advice "every company is a media company" and what that really means for brands and how to be successful at it.

We even asked him if we fast forward ten years, what do you think morning brew will look like?

"Let's call it a lifestyle company, where we represent the lifestyle of young business professionals. We make them smarter it's our job. We help them invest their money and help them save their money. We help them make all the big decisions in their lives. We make them better professionals. I think that comes in the way of content and education. It probably comes in the way of subscription and community, and you know, commerce. So they'll probably be 8 to 10 revenue streams of different things that, you know, we can engage these people with." - Austin Rief

 

 

Before founding Magic Mind, James created a company called Tilt, which was acquired by Airbnb. He has been a big supporter and investor in the DTC community, with a lot of cool companies under his belt. 

In the episode we talk to James about his background, founding two companies, and how a scary reaction to caffeine led him to create Magic Mind. 

Pattern brands is the parent company of these really cool brands in the home good space, like Open Spaces and Equal Parts. Gin Lane is the creative agency behind some really notable companies like Hims, Sweet Green, Quip, and Harry's.

In this conversation with Emmett, we talk about how he was drawn away from the classroom and into doing his own thing, as many founders do. We discuss his ability to do an incredible job organizing people who are just incredibly talented, which is one of the reasons that made Gin Lane so successful. Emmet dives into what makes Gin Lane so special and successful. 

During his extensive career, Dave has created not one, not two, but three successful podcasts. When he was working at HubSpot, he produced, hosted, and marketed The Growth Show with HubSpot CMO Mike Volpe. Over at Drift, he created and hosted "Seeking Wisdom," and currently at Privy, he has the "Ecommerce Marketing Show." 

In this episode, we talk to Matt Mullenax, the Founder & CEO of Huron a men's grooming brand. After spending time at Bonobos in the early days, Matt witnessed first-hand what it meant to build a brand around a customer and fell in love with dtc business models. Huron was built with the same mentality. Hear him talk about his experiences, why he founded Huron, and how he built such an iconic brand. 

Two giant ecommerce thinkers had a conversation—and it was epic! Join Web Smith and David Perell as they discuss everything from creator marketing to building a brand community.

Nick created Candid for a personal reason. He needed to straighten his teeth but was presented with a market full of limited, outdated options. He wanted something more affordable that fit into his busy lifestyle.

Through his work with his Cheif Dental Officer, who has nearly thirty-five years of experience in the industry, Candid could provide something unique in the oral health space, a high-quality aligner with remote monitoring at a fraction of the cost. They set out to shake up an outdated industry and bring it into the present.

Nick talks about his experiences with Lyft and how that experience helped guide his first few years with Candid. From how to staff the initial team - what experts to bring in and why they wanted to start with the 10,15, 20-year experience executives - to when he knew it was time to expand the team.

One of the most exciting parts of this interview is how they signed Simone Biles as their spokesperson. Nick covers why she was the absolute perfect person for not only the brand but the audience serve, and his team.