Fitness Business Authority Podcast

On this episode of the 'Fitness Business Authority Podcast', Martin Rooney, fitness business owner and entrepreneur, reveals what makes a great coach and how to stand out from your competitors. He also shares how to create a sustainable fitness business by creating systems. 

What You Will Learn In This Episode:  

• How to stand out from your competitors

• The 3 factors that make the ultimate fitness coach

• What owning a business actually means 

• What makes a great fitness coach

• The importance of systems in your fitness business

• Why ego destroys so many fitness businesses

• The future of boutique gyms and boot camps

• Why it's important for fitness to stay on track of their own health and fitness

• Martins new book and how you can get your hands on it
• Martins valuable advice for an ageing trainer

Learn More About Creating Systems for Your Gym or Fitness Studio

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

Contact Martin:

www.coachinggreatness.com 

Get Martins Book

Bonus Content

Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', special guest 'Big Chris McCombs' joins us to share his stories and the valuable business lessons learnt from working in the fitness industry.

What You Will Learn In This Episode:

• The most effective ways to get a great testimonial to attract more clients to your fitness business
• How fitness professionals can build a cult of loyal followers and use it to grow your fitness business

• The hard truth about a career in the fitness industry

• The most effective marketing strategy many fitness professionals aren't doing

• How Chris increased his online presence with one simple marketing strategy
• How a blog can help grow and scale your fitness business

Learn More on How You Can Grow Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

Contact Chris

Chris McCombs Website

Bonus Content

Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', special guest 'Big Chris McCombs' joins us to share his stories and the valuable business lessons learnt from working in the fitness industry.

What You Will Learn In This Episode:

• The most effective ways to get a great testimonial to attract more clients to your fitness business
• How fitness professionals can build a cult of loyal followers and use it to grow your fitness business

• The hard truth about a career in the fitness industry

• The most effective marketing strategy many fitness professionals aren't doing

• How Chris increased his online presence with one simple marketing strategy
• How a blog can help grow and scale your fitness business

Learn More on How You Can Grow Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

Contact Chris

Chris McCombs Website

Bonus Content

Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Billy Polson, fitness business owner who specialises in supporting personal trainers with education on business and marketing, discusses the importance of time management for fitness professionals and how to achieve your business goals by simple planning strategies.

What You Will Learn In This Episode: 

• The simple way to manage time to work on your business and ultimately grow and develop in the fitness industry

• How to maximise your efforts of moving your business forward

• The importance of time management in your fitness business

• The recommended amount of time fitness professionals should work on developing their business to move forward

• How to plan your business future to achieve your goals 

• The most beneficial time management books available for fitness professionals 

• How to increase productivity by categorising time

Learn More About Creating Systems for Your Gym or Fitness Studio

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

Contact Billy:

The Business Movement

Bonus Content

Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Justin Tamsett, owner of 'Fitness Business Podcast', reveals how gym & boutique studio owners can retain clients and ultimately grow and scale their fitness business.

What You Will Learn In This Episode:

• How to increase client retention and keep members in your fitness business for longer

• How creating a community can boost sales for your fitness business, and why it should be a priority for gym/studio trying to get more members

• The real reason why some fitness businesses can retain members, and other can't

• Revealed: How much do I need to socialise with my members?

• How to create an experience your members enjoy

• The single most important thing you can do in your fitness business to become successful

• How smaller gyms and boutique studios can easily beat big commercial gyms

• The best way to start a fitness class and how it can help retain clients

• The real reason why people leave big commercial gyms to join small boutique ones, and how you can use it to your advantage to get more members for your own fitness business

• What fitness business owners can learn from Starbucks to become successful within the fitness industry

Learn More About Creating Systems for Your Gym or Fitness Studio

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

Contact Justin Tamsett:

Active Management

Justin on Linkedin

Justin on Facebook

Bonus Content

Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', James Hanley, who has been a fitness professional and gym owner for 8 years, reveals the lessons he has learned and the advice he would give any other fitness professional in the industry.

What You Will Learn In This Episode:

• How fitness businesses can use social media in their marketing to get more members

• The strategy James uses to get people through his door and sign up for a membership

• Why gift vouchers could be a bad idea for your fitness business

• Is social media really that important for fitness business marketing?

• The best gift to give your clients to increase retention and get them talking to friends and family about you

• The most effective strategies to get more members for your fitness business

Learn More About Growing & Scaling Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

Contact James Hanley:

Revolution Fitness Dublin

Bonus Content

Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Mike Waywell talks about the importance of using systems within your fitness business and how a structure can help with increase a gym or studio's success. 

What You Will Learn In This Episode:

• Why creating basic systems for your fitness business now, can help with growth in the future
• The types of systems gyms and studios can use to minimise work and maximise profit
• How to reduce the stress and confusion of running a fitness business by using simple systems
• How to ensure your staff represent your brand in a way that will attract new members and retain existing members 
• The benefits of creating a process manual for your gym or studio and how it can rapidly increase business growth

Mike Waywell, formerly of Sale Sharks is an English rugby union player who has represented England Counties XV and Lancashire. He is now owner of Steel Habitat Gym

Contact Mike Waywell:

Mikes Instagram

Steel Habitat

Learn More About Creating Systems for Your Gym or Fitness Studio

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

Bonus Content

Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Greg Smith, owner of Core Results gym reveals why using trials is one of the most effective marketing strategies for getting more clients into your gym or fitness studio.

Greg reveals the process of converting a potential client into a loyal long term clients with the use of free or low cost trials.

What You Will Learn In This Episode:

• Are free fitness trials really worth it for getting new clients?
• The power of free consultations and how to use them to boost sales for your fitness business
• Can free trials devalue you as a fitness professional? 
• What it means to attract the 'right people' with a niche and how you can use it to grow and scale your fitness business
• Revealed: Should I target specific types of people, or should I target everyone?
• The simplest and most effective way to stand out as a fitness business in your town
• The main components of building a successful fitness business

Greg was the founder, owner and Director of Aegis Training, a London personal training company voted by Time Out Magazine as one of the best places in London to exercise. Greg brings his experience as one of London’s leading Personal Trainers and from his London facility to Core Results, in making it the best place in Chichester to Train!

Learn More About Growing & Scaling Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

Bonus Content

Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Liam & Matt discuss the importance of using Facebook and Instagram ads to grow your fitness business.

With their expertise in helping fitness professionals market their businesses, they reveal the huge benefits of using online ads, and even though the price is increasing, the reason why they are still the most cost efficient way to promote your gym or studio to get more members. 

What You Will Learn In This Episode

• How boutique gyms and studios can grow and scale their business predictably using Facebook ads
• Discover the most cost efficient way of marketing your fitness business without wasting money on ads
• The 5 vital components of every successful fitness business Facebook ad
• The impact Facebook ads can have at generating leads and boosting gym memberships
• Learn common mistakes you must avoid when creating ads for your fitness business.

Learn More about Matt and Liam

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

Bonus Content

Fitness Facebook Ads Compliance Guide: Free Download

If you are planning to build or indeed are building a fitness business, you will want to listen to today's episode and hear from an OG in the fitness business space. Our guest today is the founder of W10 in west London, one of the country’s most successful fitness businesses where the annual attrition rate is 2% and average lifetime value of a client is three years and more.

With his expertise in coaching trainers, gym owners, sports brands, corporate businesses and film companies, it fueled him to build the International Fitness Business Alliance, a business consultancy service focused on the fitness industry.

On today’s episode, Jean-Claude lifts the shroud of mystery and tells us more about the International Fitness Business Alliance – their mission and services. With his expertise in the fitness industry, he shares his insights on what’s stopping gym owners from scaling up their business and some recommendations to overcome those block.