Get Online with Stacey Kehoe

In this episode, we have a group discussion about the importance of company culture, what it actually is, and how to figure out whether it’s working for you or against you. Company culture is “by the people, for the people”. However, the bi-product, of course, is a far more successful enterprise. I have asked a few members of my team to join me and discuss company culture, core values and what really is important to the millennial workforce. So listen in, and lets open The Vault that is Brandlecive Communications company culture. 

The workplace is where you spend more than one-third of your life. Do your employees wake up every day and look forward to a day of work or do they drag themselves to the workplace counting days to the weekend? Do they feel the same ownership and dedication towards the business as you do?   

Only an approach that really values people as a unique resource, that treats employees with trust, and instills a sense of confidence and cohesion among the workers will achieve a beneficial company culture.  

Employee incentives and appraisals might not always be enough to motivate an employee to work for the best outcome for your business. Sometimes in extremely challenging circumstances when a collective endeavour is required to save the day for your business, it is the love and affection employees feel towards their workplace that turns out to be a decisive factor. 

There is no single benchmark for a “great” company culture—every business is different—but you will need a consistent and strong set of values if you want to remain competitive in the near future. It’s only going to become more important from here.  

These are hard lessons I have learned through growing my business.   

Once upon a time I didn’t give company culture any thought, but it is through hiring and firing, recruiting great talent, overcoming challenges and actually asking my team what they want from the workplace that over the last few years I have begun to take my business in a new direction. 

Useful links: 

Content Creation Workshop

Brandlective Team Day 2018 with 'Steve' - Really Wild Business 

Brandlective CSR Policy  

Brandlective’s #1MillionDays initiative  

Brandlective Brand Guidelines & Core Values

The Vault Contact Information: 

The Vault Website

The Vault Instagram

The Vault Twitter

The Vault Pinterest

In this episode, we have a group discussion about the importance of company culture, what it actually is, and how to figure out whether it’s working for you or against you. Company culture is “by the people, for the people”. However, the bi-product, of course, is a far more successful enterprise. I have asked a few members of my team to join me and discuss company culture, core values and what really is important to the millennial workforce. So listen in, and lets open The Vault that is Brandlecive Communications company culture. 

The workplace is where you spend more than one-third of your life. Do your employees wake up every day and look forward to a day of work or do they drag themselves to the workplace counting days to the weekend? Do they feel the same ownership and dedication towards the business as you do?   

Only an approach that really values people as a unique resource, that treats employees with trust, and instills a sense of confidence and cohesion among the workers will achieve a beneficial company culture.  

Employee incentives and appraisals might not always be enough to motivate an employee to work for the best outcome for your business. Sometimes in extremely challenging circumstances when a collective endeavour is required to save the day for your business, it is the love and affection employees feel towards their workplace that turns out to be a decisive factor. 

There is no single benchmark for a “great” company culture—every business is different—but you will need a consistent and strong set of values if you want to remain competitive in the near future. It’s only going to become more important from here.  

These are hard lessons I have learned through growing my business.   

Once upon a time I didn’t give company culture any thought, but it is through hiring and firing, recruiting great talent, overcoming challenges and actually asking my team what they want from the workplace that over the last few years I have begun to take my business in a new direction. 

Useful links: 

Content Creation Workshop

Brandlective Team Day 2018 with 'Steve' - Really Wild Business 

Brandlective CSR Policy  

Brandlective’s #1MillionDays initiative  

Brandlective Brand Guidelines & Core Values

The Vault Contact Information: 

The Vault Website

The Vault Instagram

The Vault Twitter

The Vault Pinterest

In this episode, Andy Gwynn teaches us some of LinkedIn’s best-kept secrets and how to generate new leads via LinkedIn.
Andy is considered as one of the most sought-after LinkedIn Trainers & Coaches in the UK and has addressed audiences such as the Institute of Directors and international audiences throughout Europe and as far afield as the U.S.A & New Zealand.
He has spoken alongside Brad Sugars, Keith Cunningham, Jeffrey Gitomer & Paddi Lund.
Don’t miss this episode where we unlock the true value of LinkedIn!


Resources:

Book your ticket to our next event: The Content Marketing Kickstarter Workshop

Take the Digital Marketing Scorecard: www.thegamechanger-scorecard.com

Andy Gwynn Contact Information:

https://www.linkedin.com/in/andygwynn/
http://3degreessocial.co.uk/
https://www.connectdingo.com/155-9.html

The Vault Contact Information: 

In this episode, Andy Gwynn teaches us some of LinkedIn’s best-kept secrets and how to generate new leads via LinkedIn.
Andy is considered as one of the most sought-after LinkedIn Trainers & Coaches in the UK and has addressed audiences such as the Institute of Directors and international audiences throughout Europe and as far afield as the U.S.A & New Zealand.
He has spoken alongside Brad Sugars, Keith Cunningham, Jeffrey Gitomer & Paddi Lund.
Don’t miss this episode where we unlock the true value of LinkedIn!


Resources:

Book your ticket to our next event: The Content Marketing Kickstarter Workshop

Take the Digital Marketing Scorecard: www.thegamechanger-scorecard.com

Andy Gwynn Contact Information:

https://www.linkedin.com/in/andygwynn/
http://3degreessocial.co.uk/
https://www.connectdingo.com/155-9.html

The Vault Contact Information: 

Today’s episode focuses on Lead Magnets.

Lead Generation is a real pain point for many startups and sometimes for established businesses when competing in an oversaturated market. Small businesses need to show their value by giving away irresistible material that prove to their audience that they have substance.

Find useful and proven lead generation strategies for how to effectively generate brand new organic leads and offer value without breaking the bank!


Resources:

Book your ticket to our next event: The Content Marketing Kickstarter Workshop

Lead Magnets:

Take the Digital Marketing Scorecard: www.thegamechanger-scorecard.com

DOWNLOAD: 7 Marketing Mistakes you are probably making (and how to avoid them)

DOWNLOAD: Customer Avatar Worksheet

The Vault Contact Information: 

The Vault Website

The Vault Instagram

The Vault Twitter

The Vault Pinterest

Today’s episode focuses on Lead Magnets.

Lead Generation is a real pain point for many startups and sometimes for established businesses when competing in an oversaturated market. Small businesses need to show their value by giving away irresistible material that prove to their audience that they have substance.

Find useful and proven lead generation strategies for how to effectively generate brand new organic leads and offer value without breaking the bank!


Resources:

Book your ticket to our next event: The Content Marketing Kickstarter Workshop

Lead Magnets:

Take the Digital Marketing Scorecard: www.thegamechanger-scorecard.com

DOWNLOAD: 7 Marketing Mistakes you are probably making (and how to avoid them)

DOWNLOAD: Customer Avatar Worksheet

The Vault Contact Information: 

The Vault Website

The Vault Instagram

The Vault Twitter

The Vault Pinterest

As a business owner or someone thinking of how to start their own business, are you confused about how to sort out the wheat from the chaff to focus energies on building meaningful relationships when it comes to customers? 

Today’s guest, Sebastian Bates is the founder of the Warrior Academy, a martial arts training and mentoring company from the city of Bath in the UK giving local schools a run for their money in developing all-important confidence and character in kids on which everything else depends in later life. With a real focus on the community since the very beginning, listen to this episode to gain in-depth insight into how Seb approached growing a business around his passion of martial arts after quitting his previous academic training for lack of inspiring mentorship, to being exactly that to thousands of youngsters in his area. 

From clever use of Facebook Ads to writing his book The Warrior Method to ending having to turn down customers and why - it's all covered here.

Book your ticket to our next event: The Content Marketing Kickstarter Workshop 

Resources:

Warrior Academy Website

Warrior Academy Facebook

The Warrior Method (Book)
 
The Vault Contact Information

The Vault Website

The Vault Instagram

The Vault Twitter

The Vault Pinterest

As a business owner or someone thinking of how to start their own business, are you confused about how to sort out the wheat from the chaff to focus energies on building meaningful relationships when it comes to customers? 

Today’s guest, Sebastian Bates is the founder of the Warrior Academy, a martial arts training and mentoring company from the city of Bath in the UK giving local schools a run for their money in developing all-important confidence and character in kids on which everything else depends in later life. With a real focus on the community since the very beginning, listen to this episode to gain in-depth insight into how Seb approached growing a business around his passion of martial arts after quitting his previous academic training for lack of inspiring mentorship, to being exactly that to thousands of youngsters in his area. 

From clever use of Facebook Ads to writing his book The Warrior Method to ending having to turn down customers and why - it's all covered here.

Book your ticket to our next event: The Content Marketing Kickstarter Workshop 

Resources:

Warrior Academy Website

Warrior Academy Facebook

The Warrior Method (Book)
 
The Vault Contact Information

The Vault Website

The Vault Instagram

The Vault Twitter

The Vault Pinterest

Do you ever wonder how some marketers seem to have a never-ending stream of content flowing from their websites and their social media like magic? In this episode, Stacey discusses one of the best ways to up the quantity of your content without spending lots of money or working a 20 hour day. 

Stacey has a process which is called “The Content Waterfall”. She runs a workshop on this method every quarter. If you want more information, listen in and check the resources.

Highlights of this episode:

• What is The Content Waterfall Process and how it helped Brandlective create more content for its clients
• Important Parts of Creating a Content Strategy
• Actionable steps you can apply for your business

3 Steps of The Content Waterfall Process

1. THE ORIGINAL STORM: Creating Core Content 

Do whatever feels natural. Most information transmitted to the human brain is visual. Photos, videos and graphics will improve engagement on your content.

2. THE BIG SURGE: Repurposing 

• Strip off the audio from your video and publish it as a podcast
• If there is a news-worthy topic from the video, write a press release and pitch it to different media outlets or journalists that are appropriate for the industry
• From the original video, aim to cut into 10 short one to two-minute video clips
• Each video snippets can be used as a topic for a 500 - 800-word blog post
• That blog should provide at least 5 core points that can also be inspirit for 5 graphics 
• Take the 5 graphic from the blog can be turned into a Slideshare that you can post in LinkedIn
• Each topic that you use for a blog can be redrafted into an e-mail
• Each blog should provide you a minimum of 20 tweets

3. THE MAJOR FLOOD Mass Distribution

Amplify what you produce. 

• Videos can be published across LinkedIn, IG T.V., Facebook, Twitter, Instagram, Snapchat, and Facebook Stories
• A blog post published on your website and some third-party websites like Medium.com 
• The blogs could also get released as LinkedIn articles and shared from LinkedIn into relevant Linkedin groups
• Images can be submitted to Google images
• Create a Pinterest board for each subject and upload all the images to Pinterest.

+ much much more

Download #TheContentWaterfall Infographic

Do you ever wonder how some marketers seem to have a never-ending stream of content flowing from their websites and their social media like magic? In this episode, Stacey discusses one of the best ways to up the quantity of your content without spending lots of money or working a 20 hour day. 

Stacey has a process which is called “The Content Waterfall”. She runs a workshop on this method every quarter. If you want more information, listen in and check the resources.

Highlights of this episode:

• What is The Content Waterfall Process and how it helped Brandlective create more content for its clients
• Important Parts of Creating a Content Strategy
• Actionable steps you can apply for your business

3 Steps of The Content Waterfall Process

1. THE ORIGINAL STORM: Creating Core Content 

Do whatever feels natural. Most information transmitted to the human brain is visual. Photos, videos and graphics will improve engagement on your content.

2. THE BIG SURGE: Repurposing 

• Strip off the audio from your video and publish it as a podcast
• If there is a news-worthy topic from the video, write a press release and pitch it to different media outlets or journalists that are appropriate for the industry
• From the original video, aim to cut into 10 short one to two-minute video clips
• Each video snippets can be used as a topic for a 500 - 800-word blog post
• That blog should provide at least 5 core points that can also be inspirit for 5 graphics 
• Take the 5 graphic from the blog can be turned into a Slideshare that you can post in LinkedIn
• Each topic that you use for a blog can be redrafted into an e-mail
• Each blog should provide you a minimum of 20 tweets

3. THE MAJOR FLOOD Mass Distribution

Amplify what you produce. 

• Videos can be published across LinkedIn, IG T.V., Facebook, Twitter, Instagram, Snapchat, and Facebook Stories
• A blog post published on your website and some third-party websites like Medium.com 
• The blogs could also get released as LinkedIn articles and shared from LinkedIn into relevant Linkedin groups
• Images can be submitted to Google images
• Create a Pinterest board for each subject and upload all the images to Pinterest.

+ much much more

Download #TheContentWaterfall Infographic