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Get Online with Stacey Kehoe

by Stacey Kehoe

Welcome to The Get Online Podcast. The show is focused on helping you, the motivated business owner, implement interesting marketing ideas that will help to give your business the limelight it deserves. Tune in to hear me ask business owners the big questions we all want the answers to: How I get more customers? How can social media help my business? What is the best marketing to focus on? How do I scale my business effectively? Can my personal brand be used as an asset? If you are ready to take your business to another level, subscribe now to ensure you don't miss an episode!

Copyright: © 2023 Get Online with Stacey Kehoe

Episodes

7 Marketing Mistakes You're Probably Making (and how to avoid them)

18m · Published 25 Aug 10:00

In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).

  1. Your target market is too broad
  2. Failing to understand want vs. Need
  3. Marketing on all the wrong channels 
  4. allowing your competitors to lead 
  5. Not tracking metrics
  6. Confusing tactics with strategy
  7. No compelling message


Previous Podcast Episodes Referenced in this recording:

  • Which Metrics Should I Be Tracking?
  • The Content Waterfall Process: Repurposing to Get The Most Out of Your Content
  • Why You Need to Build a Customer Avatar Before You Begin Marketing



Connect with Stacey Kehoe:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

7 Marketing Mistakes You're Probably Making (and how to avoid them)

18m · Published 25 Aug 10:00

In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).

  1. Your target market is too broad
  2. Failing to understand want vs. Need
  3. Marketing on all the wrong channels 
  4. allowing your competitors to lead 
  5. Not tracking metrics
  6. Confusing tactics with strategy
  7. No compelling message


Previous Podcast Episodes Referenced in this recording:

  • Which Metrics Should I Be Tracking?
  • The Content Waterfall Process: Repurposing to Get The Most Out of Your Content
  • Why You Need to Build a Customer Avatar Before You Begin Marketing



Connect with Stacey Kehoe:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Rupal Patel on Embracing a Mindset of Abundance

51m · Published 19 Aug 07:00

Today, I am joined by Rupal Patel, who helps women founders start, scale and supercharge their businesses through events, workshops, and a community, where founders come together to support each other practically, and intangibly. It's called Entreprenora.

It's a different type of community because Rupal works to nurture the whole founder, not just their business, and helps members crystallize their vision, find and communicate their voice, amplify their visibility and own their value. All while helping them de-clutter their lives and businesses, so they can live in their flow.

Rupal has been named one of 12 women who can wow us all. She's been appointed Entrepreneur in Residence at the London Business School, and has been featured in Harper's Bazaar Magazine, an article that discusses her career in the CIA, all the way through to becoming a CEO.  It's titled, 'What I've Learned From Working in Espionage' - intrigued?

***3 Attention Grabbers***

👉 Strive For Something Bigger: Create a life that you love

👉 Have a War Chest: Plan a financial runway to understand your finances

👉 Mindset: Your network is your net worth. Who are you spending time with?


Connect with Rupal Patel:

Entreprenora website

Follow Rupal on Instagram

Follow Rupal on Facebook

Connect with Stacey Kehoe Host of The Get Online Podcast:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Rupal Patel on Embracing a Mindset of Abundance

51m · Published 19 Aug 07:00

Today, I am joined by Rupal Patel, who helps women founders start, scale and supercharge their businesses through events, workshops, and a community, where founders come together to support each other practically, and intangibly. It's called Entreprenora.

It's a different type of community because Rupal works to nurture the whole founder, not just their business, and helps members crystallize their vision, find and communicate their voice, amplify their visibility and own their value. All while helping them de-clutter their lives and businesses, so they can live in their flow.

Rupal has been named one of 12 women who can wow us all. She's been appointed Entrepreneur in Residence at the London Business School, and has been featured in Harper's Bazaar Magazine, an article that discusses her career in the CIA, all the way through to becoming a CEO.  It's titled, 'What I've Learned From Working in Espionage' - intrigued?

***3 Attention Grabbers***

👉 Strive For Something Bigger: Create a life that you love

👉 Have a War Chest: Plan a financial runway to understand your finances

👉 Mindset: Your network is your net worth. Who are you spending time with?


Connect with Rupal Patel:

Entreprenora website

Follow Rupal on Instagram

Follow Rupal on Facebook

Connect with Stacey Kehoe Host of The Get Online Podcast:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Website in a Day: London Web Girl Cheryl Laidlaw Talks Website Best Practice

54m · Published 04 Aug 07:00

Description

Today I am joined by Cheryl Laidlaw, who is hugely passionate about making technology accessible and enjoyable to small businesses. But as we know, sadly, a lot of people find it very confusing and overwhelming, which is what led her to starting her 'Website In A Day' brand. Cheryl brings brands to life by giving a responsive website planned and live, all in one day.  

Cheryl was awarded the Small Business Sunday by Theo Paphitis Award in 2018.  She was also shortlisted as a Woman of the Future, and is one of the F Entrepreneurs Ialso Top 100 2018.  She is also the winner of this year's Digital Rising Star Award 2020. 

***3 Attention Grabbers***

👉 Systems and Processes: The best way to be the most efficient business possible

👉 Personal Branding: Giving clients visibility to build trust

👉 Website Essentials: How to pack a punch and make a real impact



Connect with Cheryl Laidlow:

Follow Cheryl on Twitter

Follow Cheryl on Linkedin

Follow Cheryl on IG

Londonwebgirl Website

Website in a Day

Connect with Stacey Kehoe Host of The Get Online Podcast:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Website in a Day: London Web Girl Cheryl Laidlaw Talks Website Best Practice

54m · Published 04 Aug 07:00

Description

Today I am joined by Cheryl Laidlaw, who is hugely passionate about making technology accessible and enjoyable to small businesses. But as we know, sadly, a lot of people find it very confusing and overwhelming, which is what led her to starting her 'Website In A Day' brand. Cheryl brings brands to life by giving a responsive website planned and live, all in one day.  

Cheryl was awarded the Small Business Sunday by Theo Paphitis Award in 2018.  She was also shortlisted as a Woman of the Future, and is one of the F Entrepreneurs Ialso Top 100 2018.  She is also the winner of this year's Digital Rising Star Award 2020. 

***3 Attention Grabbers***

👉 Systems and Processes: The best way to be the most efficient business possible

👉 Personal Branding: Giving clients visibility to build trust

👉 Website Essentials: How to pack a punch and make a real impact



Connect with Cheryl Laidlow:

Follow Cheryl on Twitter

Follow Cheryl on Linkedin

Follow Cheryl on IG

Londonwebgirl Website

Website in a Day

Connect with Stacey Kehoe Host of The Get Online Podcast:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Which Metrics Should I Be Tracking?

15m · Published 30 Jul 06:00

In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.

Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.

But what, exactly, should you be measuring?

  1. Sales Revenue
  2. Cost Per Lead
  3. Customer Lifetime Value
  4. Traffic-to-Lead Ratio
  5. Lead-to-Customer Ratio
  6. Landing Page Conversion Rates
  7. Organic Traffic
  8. Social Media Traffic (and Conversion Rates)
  9. Mobile Traffic, Leads and Conversion Rates

Connect with Stacey Kehoe:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Which Metrics Should I Be Tracking?

15m · Published 30 Jul 06:00

In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.

Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.

But what, exactly, should you be measuring?

  1. Sales Revenue
  2. Cost Per Lead
  3. Customer Lifetime Value
  4. Traffic-to-Lead Ratio
  5. Lead-to-Customer Ratio
  6. Landing Page Conversion Rates
  7. Organic Traffic
  8. Social Media Traffic (and Conversion Rates)
  9. Mobile Traffic, Leads and Conversion Rates

Connect with Stacey Kehoe:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Social Impact: Paul Dunn on Being a Business for Good

1h 7m · Published 21 Jul 07:00

Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world. 

He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries.

He has been featured in Forbes Magazine alongside Sir Richard Branson in a global piece on 'disrupters' in business.

But Paul is here to talk to me today as the Chairman of B1G1: Business for Good, which is a company that's already enabled more than 2,500 businesses to create over 200 Million giving impacts around the world. I was lucky enough to travel with both Paul and B1G1 Founder, Masami Sato to Kenya last year and had the most transformative experience.

***3 Attention Grabbers***

👉 Be a Purpose Driven Leader: Be a part of something bigger, we are all at our best when we're giving.

👉 Ethical Marketing: Surprise and delight your customers, create a special moment for your customers rather than using your 'social impact' as a sales tactic.

👉 Leverage: Look for opportunities to collaborate and create a ripple effect. 

Join B1G1 with our giving code GIVING103 to receive a 'giving' credit to start making impacts from DAY 1

https://www.b1g1.com/businessforgood/join-us

Connect with Paul Dunn

Follow on Twitter

Connect on Facebook

B1G1 website

Connect with Stacey Kehoe:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Social Impact: Paul Dunn on Being a Business for Good

1h 7m · Published 21 Jul 07:00

Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world. 

He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries.

He has been featured in Forbes Magazine alongside Sir Richard Branson in a global piece on 'disrupters' in business.

But Paul is here to talk to me today as the Chairman of B1G1: Business for Good, which is a company that's already enabled more than 2,500 businesses to create over 200 Million giving impacts around the world. I was lucky enough to travel with both Paul and B1G1 Founder, Masami Sato to Kenya last year and had the most transformative experience.

***3 Attention Grabbers***

👉 Be a Purpose Driven Leader: Be a part of something bigger, we are all at our best when we're giving.

👉 Ethical Marketing: Surprise and delight your customers, create a special moment for your customers rather than using your 'social impact' as a sales tactic.

👉 Leverage: Look for opportunities to collaborate and create a ripple effect. 

Join B1G1 with our giving code GIVING103 to receive a 'giving' credit to start making impacts from DAY 1

https://www.b1g1.com/businessforgood/join-us

Connect with Paul Dunn

Follow on Twitter

Connect on Facebook

B1G1 website

Connect with Stacey Kehoe:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

Get Online with Stacey Kehoe has 74 episodes in total of non- explicit content. Total playtime is 45:23:46. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on February 21st, 2024 06:43.

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