Input Doc: Marketing Interviews

Tim Yeadon chats with Finn McKenty, a marketing strategist and writer based in Kenmore. Finn is also a YouTuber known as The Punk Rock MBA. In only two years, he has amassed a following of nearly a quarter-million subscribers.

In this episode, you will hear about what Finn does as a business coach along with what standard advice he would give to anyone trying to grow their brand.  Tim also asks Finn about lifetime value versus acquisition costs for a coach, and about how Finn moved from producing a deliverable to charging for the value of his knowledge.  Beyond this, the two answer questions regarding setting and defining specific business goals, setting a higher bar for your own expectations, thought leadership and Mindshare (or Share of Voice), getting clients to trust your team as well as yourself, the value of Storytelling, and how to prepare for and survive recessions.

Tim Yeadon is the host of Input Doc and creative director of Clyde Golden, a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.

Tim Yeadon and Erik Molano discuss the need for design and culture-centric spaces and how Photon Factory focuses on creating beautiful and flexible brand spaces. They also cover why Erik chose to run an agency, the value of working for and with a small company, a Marketing Agency’s biggest blind spot (hint: it has to do with marketing yourself). Erik also tells us about the many processes of pitching to a client and discusses ‘Win Without Pitching’ by Blair Enns. Lastly, Tim asks about the social responsibilities of an agency owner and best practices for inclusivity in the workplace.

Tim Yeadon is the host of Input Doc and creative director of Clyde Golden is an advertising and creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via customer journey programs.