Inside Content - The TV Industry Podcast

On this episode, manager Peyton Lombardo is joined by Sharon Levi, Managing Director of yes Studios, the distribution and co-production arm of yesTV, the leading streaming service and satellite broadcaster in Israel.

We delve into their international distribution strategy, including: harnessing Israeli IP, selling to local vs. global players, strategies for bringing new content and formats to different regions, deal-making, MIPCOM, AI, and overall challenges faced by distributors in 2023.

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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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With the meteoric rise of short-form video, how can the content and distribution world evolve to thrive in the landscape of user-generated content platforms?

On this episode of Inside Content, Hayley Bull, Vice President at 3Vision is joined by Wayne Davison, Chief Sales Officer & MD International at Little Dot Studios, an award-winning digital content agency leading the way in data-driven premium content for all platforms.

We delve into Little Dot’s digital strategy, and how it centres around social media but also branches out to other content partnerships and streaming platforms, including FAST. We also explore how behaviours around content consumption have changed as well as the unique opportunities and hurdles that have come out of serving platforms such as YouTube and TikTok.

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On this episode of Inside Content, our EVP Jack Davison is joined by two guests from Keshet Media Group - Karni Ziv, Head of Drama and Comedy ast Keshet Broadcasting, and the newly appointed CEO of Keshet International,  Keren Shahar to discuss the reasons behind Isreal’s global success with content and how they build their programming catalogue.

Karni is responsible for the development and management of the creative processes of all scripted projects destined for Keshet 12, Israel’s most-watched commercial TV channel as well as supervising the production of content for all international drama projects of Keshet's co-productions with foreign content producers. Keren is responsible for overseeing all of Keshet International’s activities, including its network of production companies and distribution hubs. 

This episode takes a deep dive into the Israeli TV Export Market, looking at its growth and the evolution from selling formats globally to global consumption of Israeli content. They also discuss how the market has developed for programming and scripted content and how they champion the unexpected to enable them as a small company from a small country to compete.

Topic Breakdown:

• An overview of Keshet and Keren and Karni’s individual roles in the business

• How the Israeli TV Export Market has grown and the transition from it being about selling formats globally to people watching Israeli shows around the world

• How the Israeli market has developed for programming, including Israeli and Foreign Language programming

• Keshet’s scripted content including shows made for K12

• Keshet’s co-production with broadcasters and streamers

• Content in the pipeline for Keshet

We hope you enjoy this episode!

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Visit our Website: ⁠https://www.3vision.tv⁠

Follow us on Linkedin: ⁠https://www.linkedin.com/company/3vision⁠

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On this special episode of Inside Content, ⁠Jack Thomas, Director at 3Vision is joined by ⁠Anthony Zuiker, creator of the CSI franchise.

CSI is a franchise which has earned the title of the “most-watched show in the world” on multiple occasions and which has spawned four television spin-offs (“CSI: Cyber,” “CSI: Miami," “CSI: New York” and "CSI: Vegas").

In this episode, we explore the continued success of the CSI franchise including its global acquisitions and explore the rise of true crime limited series as well as current commissioning trends in crime drama.

Topic Breakdown:

• The success of CSI over the past 23 years, including how it managed the shift to streaming

• The global distribution and acquisition trends of CSI

• Limited series and the ‘binge-watching’ model 

• The growing demand for procedural content

• The interplay of content between broadcasters and streaming services                            

• The rise of true crime limited series

• Current commissioning trends in crime drama

We hope you enjoy this episode!

Stay in the loop:

Visit our Website: ⁠https://www.3vision.tv⁠

Follow us on Linkedin: ⁠https://www.linkedin.com/company/3vision⁠

Follow us on Twitter: ⁠@3Vision⁠

On this episode of Inside Content, Toby Russell, CEO at 3Vision is joined by Paul Heaney, founder and CEO of BossaNova Media.

BossaNova aims to bring together producers and buyers of unscripted TV in an integrated hub, creating a community that enables all of the stakeholders in the content chain to meet, create and do business.

Heaney has a strong track record in helping producers to establish successful factual franchises. Over the last 20 years, as CEO of BossaNova, and two previous distribution operations including TCB Media Rights, he has built up a huge network of producer and commissioner/buyer relationships. Before launching TCB and BossaNova, Heaney served as president and managing director of Cineflix Rights, which he started in 2002 and built from a boutique operation into a major distribution force. 

On this episode, we delve into the unscripted content space, exploring BossaNova’s strategy for the distribution of their factual content as well as their innovative approach to development and acquisitions.

Topic Breakdown:

• An overview of BossaNova, their content and strategy

• A look at their Development Days initiative

• How they assess what content to invest in and how they manage financing

• Selling market by market vs selling to global streamers

• The growth of True Crime shows

• What activity BossaNova have in AVOD and FAST

• Their pipeline of shows coming up

• Their typical timing for taking a show to market - Waiting until full production vs. selling early

We hope you enjoy this episode!

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Visit our Website: https://www.3vision.tv

Follow us on Linkedin: https://www.linkedin.com/company/3vision

Follow us on Twitter: @3Vision

On this episode of Inside Content, Toby Russell, CEO at 3Vision is joined by Jennifer Ebell, EVP of EMEA Sales and Acquisitions at FIFTH SEASON (formally Endeavor Content), a global entertainment leader in the creation, production and distribution of movies and premium TV series. 

Jennifer is responsible for overseeing both the acquisitions team and EMEA sales teams, garnering commissions, pre-sales and managing co-productions across the region with a focus on selling directly to the UK. Prior to joining FIFTH SEASON, she held a position as SVP of EMEA sales at ITV Studios Global Entertainment where she was responsible for a team that worked across all genres of finished programmes and formats, spearheading the rollout of key franchises such as I’m A Celebrity Get Me Out of Here, Hell’s Kitchen and Come Dine with Me. 

In the episode, we find out about FIFTH SEASON’s bespoke approach to content sales, acquisitions and distribution strategy in a changing content ecosystem. Specifically, how Jennifer’s team is hyper-focused on securing and producing top-tier content across all genres, curating a refined but premium slate that explores unique but universally-applicable storylines. Toby and Jennifer explore the opportunities that have opened up to distributors in the past few years in terms of windowing, localised content and maximising long-tail revenue with FAST and AVOD. 

We hope you enjoy this episode!

Stay in the loop:

Visit our Website: https://www.3vision.tv

Follow us on Linkedin: https://www.linkedin.com/company/3vision

Follow us on Twitter: @3Vision

In this episode of Inside Content, Hayley Bull, Vice President at 3Vision, is joined by Beth Anderson, General Manager, FAST Channels for BBC Studios.

Beth leads BBC Studios’ global FAST initiative, developing audience and platform relationships and serving a dynamic selection of channel brands across North America and Latin America, EMEA, and beyond. She manages a growing business development team, scheduling, and account management staff to develop meaningful paths to content distribution and advertising revenue generation. In her 10+ years with BBC Studios, Anderson has held a number of roles. Notably, she has negotiated the company’s first FAST and AVOD deals with Pluto TV, Roku, Samsung, and Amazon’s IMDb TV, being instrumental in establishing BBC Studios’ global EST business, working with Apple, Amazon, Samsung, Sony, Vudu, and more to launch content, develop insights tools, and develop industry-leading marketing campaigns.

In the episode, Beth gives us an in-depth tour of BBC Studio’s FAST business and what they are doing in the space, including how they are leveraging their content catalogue, the shift towards ‘newer’ content, their overall content and programming strategy as well as digging into the future of broadcasters entering the FAST space.

Topic Breakdown:

• An overview of BBC Studio’s FAST strategy, including their channel portfolio (Single IP channels, Genre channels and support for D2C elsewhere)

• Types of channels that perform best, with a focus on how they are finding success with their single IP channels with strategic programming and archival content curation

• The shift towards new programming in FAST

• Why we have high repeatability with content

• The importance of localised content

• How platforms are differentiating themselves in the market

• How BBC Studios balances being a channel distributor and a content licencer

• How FAST will evolve in different markets, including how broadcasters will enter the space

We hope you enjoy this episode!

Stay in the loop:

Visit our Website: https://www.3vision.tv

Follow us on Linkedin: https://www.linkedin.com/company/3vision

Follow us on Twitter: @3Vision

Download our latest insight: The 2023 TV Industry Trends & Predictions Report ➡️ https://www.3vision.tv/news-insights/the-2023-tv-industry-trends-predictions-report/

In this episode of Inside Content, Toby Russell, CEO of 3Vision, is joined by Emmanuelle Guilbart, co-founder of About Premium Content (APC), a Paris-based boutique distributor specialising in the development, production, financing, and international distribution of high-end TV programs.

Emmanuelle has had a seasoned career, beginning at CANAL+ Group in 1990, overseeing the launch of Canal+ Poland, becoming Program Director of the channel and setting up Canal+ International Acquisitions in the group’s Cinema Direction. In 2002, she became Director of Programs and then Director of the multichannel platform CANALSAT. 

After her time at Canal+, she worked as CEO and COO of the TV Business Unit of Lagardere Active, developing brand and channel portfolios and successfully launching French DTT channel Gulli, and as Vice President at France Televisions in charge of Programs, scheduling, acquisitions and commissioning for the 5 national channels. For the past 9 years, she has been co-founder and joint-CEO of About Premium Content and APC Studios.

In the episode, we get a glimpse into APC’s distribution strategy and how they have evolved this over the past decade in line with key distribution trends, including their transition from solely distributing content to becoming involved in the production side of content too.

Topic Breakdown:

• The outline of APC as a distributor and their journey so far

• The evolution of content distribution, including the rise of distributors getting involved in co-financing and co-producing

• The financing and investment of APC

• APC’s content portfolio, including the success of their scripted show ‘Wolf’ and their involvement in factual unscripted content and kids' shows

• The distribution of non-english content globally

We hope you enjoy this episode!

Stay in the loop:

Visit our Website: https://www.3vision.tv

Follow us on Linkedin: https://www.linkedin.com/company/3vision

Follow us on Twitter: @3Vision

Download our latest insight: The 2023 TV Industry Trends & Predictions Report ➡️ https://www.3vision.tv/news-insights/the-2023-tv-industry-trends-predictions-report/

On this episode, Toby Russell is joined by Kerry Ball, Chief Acquisitions & Commercial Officer at BritBox International.

Kerry is a seasoned entertainment executive who has spent 20+ years working at the intersection of content and technology. Having joined BritBox in July of 2022, she is responsible for group content acquisition and commercial strategy across key markets, looking at routes to market, distribution and partnerships to grow the BritBox footprint and leverage a successful acquisition strategy. The joint venture between ITV and BBC now has over 3 million subscribers across their key markets.

Toby and Kerry delve into the positioning of BritBox in different international markets, the breakdown of their content strategy, portfolio and acquisition, and their exciting involvement in the FAST space. They also touch on the importance of partners in their distribution strategy and the vital role that digital originals play in acquiring and retaining viewers on the platform.

Here is a breakdown of the topics discussed in the episode:

·       The positioning of BritBox in different international markets

·       How BritBox evaluate markets and tailor their content strategy

·       How they operate in non-english markets

·       An in-depth look at their content portfolio including how they commission and co-produce

·       The importance of originals in becoming a successful SVOD

·       How important partners are to their distribution strategy

·       BritBox’s involvement in FAST

We hope you enjoyed this episode!

Stay in the loop:

Visit our Website: https://www.3vision.tv

Follow us on Linkedin: https://www.linkedin.com/company/3vision

Follow us on Twitter: @3Vision

Download our latest insight: The 2023 TV Industry Trends & Predictions Report ➡️ https://www.3vision.tv/news-insights/the-2023-tv-industry-trends-predictions-report/

Last year, the TV and streaming industry saw some rapid shifts. SVOD ad-tiering, the integration of global streamers with Pay TV operators and the rapid growth of FAST are just some of the key changes we saw in 2022. Most services faced economic challenges, from AVOD and BVOD struggling with the ad market to Pay TV and SVOD competing against the cost-of-living crisis faced by consumers. But with those challenges have come new models, new opportunities and success.

On this special episode of Inside Content, Peyton Lombardo, manager at 3Vision is joined by EVP Jack Davison and Director Jack Thomas to discuss our new 2023 TV Industry Trends & Predictions report which collates global feedback from senior media executives to provide data-driven predictions and insights into major industry areas.

Together they consider the report's key findings and discuss some of the hottest topics in the TV industry, such as AVOD Growth, SVOD Competition, and the unrelenting demand for content.

Here is a breakdown of the topics they discuss:

• Market growth in the US, India and Australia
• SVOD growth prospects with a spotlight on Netflix and Disney+
• The opportunity of local streamers to co-produce with global streamers
• Top SVOD priorities - Lower-priced ad-tiers and local content
• The growth of AVOD and FAST and the potential loss of faith in BVOD
• Scripted TV Series as a way to maximise subscriber acquisition
• The uncertainty of cord-cutting

We hope you enjoy this insightful episode!

Download the The 2023 TV Industry Trends & Predictions Report now ➡️ https://www.3vision.tv/news-insights/the-2023-tv-industry-trends-predictions-report/

Stay in the loop:

Visit our Website: https://www.3vision.tv

Follow us on Linkedin: https://www.linkedin.com/company/3vision

Follow us on Twitter: @3Vision