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4.90 stars
33:26

StrategyCast

by Lori Jones from Avocet Communications

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. 

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

Copyright: © 2024 StrategyCast

Episodes

Episode 3: Putting the client at the center, with Kirk Dando

23m · Published 04 Jul 15:00

Kirk Dando helped scale and sell a billion-dollar company. As a C-level executive, he walked the lonely road of leadership and worried himself to distraction, but learned a lot. For more than 20 years, he has worked with more than 6,000 executives. These include ten Ernst & Young Entrepreneurs of the Year and several Best CEO winners.

His bestselling book, Predictive Leadership: Avoiding the 12 Most Common Mistakes that Derail Growth-Hungry Companies, shows execs how to predict and prepare for the most common business pitfalls. It helps eradicate their fears and doubts that make it lonely at the top. Kirk has a stunning track record of causing breakthrough growth for companies that face problems stemming from their own success.

As seen on Fox Business and Bloomberg Television, audiences relate to his real-world stories and his high-energy, no-nonsense style as he demonstrates how leaders can predict problems before they show up in the results.

You wont find another leadership expert like Kirk. He combines the raw emotion felt by leaders with the real-world action needed to achieve and sustain success. Forget complicated theories and bogus acronyms; Kirk gets to the heart of the matter to help leaders create real change in the lives of their employees, shareholders and themselves.

Episode 2: Culture of your business, with Scott Sutton

28m · Published 22 Jun 21:02

Scott Sutton, President & Founder of Unser Karting and Events has a Bachelor of Arts in Communications from Washington State University. He has a diverse background, working in an array of fields including public relations, advertising, operations, sales, and marketing. He has worked in various industries including high technology, retail, service, and construction. In 2004, Scott started his first company, a high tech security integration firm which he grew into a multi-million-dollar company. Scott later sold to a public entity where he held the President and CEO position for two years. Before Scott started Unser Karting & Events, he was responsible for starting up a security integration division for a large technology company. When Scott isn’t working, you can find him hanging out with his wife and 2 daughters or on his bike on a quiet road or trail in the Colorado Foothills.

Episode 1: Freedom means success, with Stephen Woessner

42m · Published 20 Jun 18:00

Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owners Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more.

What sets Stephen and Predictive ROI apart is its uncommon approach to digital marketing. Stephen founded the company on the principle that predictable results and guaranteed return on investment comes from proven practices. He and his team spent years researching in both the academic world and private sector. What was evident to Stephen that there was a disconnect in the process in how companies drove traffic to their websites. All of this culminated in the development of the Predictive ROI Method, an approach designed to effect real change for companies with $1 million to $30 million a year in revenue. The company’s patent-pending process helps organizations significantly increase website traffic, accelerate lead generation, and increase return on investment online by 200 to 500 percent in 12-months or less – or it’s 100 percent free.

StrategyCast has 523 episodes in total of non- explicit content. Total playtime is 291:32:36. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 28th, 2024 03:10.

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