Learning From The Experts

Learn about what it takes to be able to scale your business. You can't scale without scaling your personal level.

It's like trying to beat Super Mario without ever getting a mushroom that levels you up...

I'll be talking through the things I've learned from other experts that have helped me to grow personally and professionally.

Such as the belief window from Hyrum Smith, founder of Franklin planners. As well as some of the things I have picked up on from the experts around me.  

What is going on, guys? Hey, this is Colton woods. Come back to you with another episode from learning from the experts. Um, now today's gonna be a little bit different. So I'm recording on the podcast. Uh, so I got my mic here and recorded on the podcast mic, but I'm also recording on a video so I can throw something up here on YouTube. Um, so you guys, if you want to see a little bit more, what I'm talking about, you can, you can come on in the YouTube channel and check it out there. Um, but I'm gonna do my best to make it so you don't necessarily have to, but if you'd like to, you can. Um, so today something's been on my mind and I actually went live in a different group, kind of about this a little bit in depth here. And it's, I don't know, it's blowing my mind, how many people are not doing this.

 

Like, it blows my mind how many people don't have this figured out and they're in business and they think they're going to be successful. They may be fairly successful, but then like, they, they, they could be so much more if they just understood these things. So I want to go through it. I want to explain it. I'm definitely going to be writing here on the video. I'm going to be showing some stuff as I pull in my iPad feeds. So I can like write down and show you where I'm at. But, uh, for the podcast, hopefully you guys will be able to just, you know, understand it from where I'm speaking. But anyway, so welcome to this episode. Um, let's go ahead and get started. Now, if you guys follow Steve Larson at all, um, you'll know, he talks about the three core markets. Now, when I say three core markets, there are literally three markets that anybody, any business sells into. Um, and those three markets being, let me, uh, I'm going to be writing this. So it might be a little bit of lag on the podcast. Sorry about that guys. Um, so the three core markets, literally it's health, wealth, and relationships.

 

Now, what does that mean? Um, essentially what that means is whatever you sell needs to fit in one of those three core markets. And if you are not, if your message or your messaging, uh, for whatever you're selling, doesn't fit into those three core markets, then you're doing something wrong. You've, you're, you're yeah. Typically any pretty much everything fits in there anyway. Um, most people may even be doing it and not realizing it. If they didn't know what three core markets were. Now, these three core markets, this is like the sum of all business right here. Um, so health, like there's a ton of health products. There's a ton of wealth products and there's a ton of relationship products. Um, and example of those, I absolutely love Steve Larson's, um, example of the Gillette razor when he came up, that one, his genius. Um, so he talks about how like Gillette razors, you would think that they're in like the health market, you know, like it's Oh, healthy.

 

You want to make yourself looking better, whatever it may be. Um, but in reality, they're actually in the relationships market, which is interesting because every time you see a commercial from them, um, after the dude's like done shaving his face off and looking all clean and like slick, some lady comes up behind him and just like fills his face up, you know? So like they're selling relationships like, Hey, if you get this razor, you're gonna be able to find, you know, a girl or your wife is going to love you more, whatever it may be, your girlfriend's going to be, um, won't be able to keep her hands off. You know what I mean? So like, that's exactly what they're selling, but it's a razor, like you wouldn't think razors would fit into one of those three core markets, but they do. And the reason we bring that up is because you may not think, Oh, my product doesn't fit.

 

One of those three markets it's possible that you may think that, but the reality is can it's all messaging. Um, yeah, there's some really good stories that I'm like, uh, I just thought of another one that I wasn't really thinking of before, but, um, some good old school marketers, uh, Steve talks a lot about our Lasker. Um, and now I'm trying to think of the other guy and I can't think of his name. Yup. Anyway, they're amazing like a dove soap, one that if you went to any of the offer mind, um, events from Steve in the past, well, I guess last one, um, in 2019, he talked about dove soap. Um, and the messaging behind that was it's, it's super genius on that one. It's not so it's lotion, like it's literally not soap. Like they literally say it's not soap the whole time, even though it literally is soap.

 

Like, but it's not soap it's soap, but it isn't. Um, the messaging is so key on that. They're actually selling, I would say even relationships in there because it's like, yeah, health actually. Um, that's interesting. Like, Oh my, my, um, it moistens my skin and I feel better and better. Like, and then it talks even about how like, um, one of the ads is like, it's awesome. She's like I was going to go out with my girlfriends. And, um, I got in the bath and dove, slipped in with me. And I ended up spending the entire day with dove. I'm like, I have to tell all my friends about it, you know, like it's super funny. Um, so anyway, it's soap, but it fits in one of those three. Yes. A lot of different soaps can fit into health, but you can also make it relationships thing.

 

Um, old spice sells soap and it's all about like ax is probably the best acts. I forgot about acts. They're probably the best example of like, yeah. Trying to get relationships from your soap. So hopefully that's kind of a little bit of a, an idea of what these three core are. Now, if you're trying to sell your product specifically, or I guess generally in this market, one of these three markets you're missing the Mark here. Um, you don't necessarily want to sell directly into this huge ocean, um, of, of all these different products and people. Now we talk about how those three oceans are like the re or those three markets are like a red ocean. Like there's so many sharks in there. There's so many people just trying to sell their stuff in there that they're like just eating each other. So there's just blood all through the water cause everybody's killing each other.

 

So you don't want to be in those three markets like selling directly into it. You want to, you want to, you want to go a couple deep and if you're watching on the YouTube video, you'll see this, but I'll try to explain it for the podcast. Excuse me. Um, well you want to do is like, so for the race relationships, health, and wealth, uh, whatever your product may need or whatever it's going to be. So like for me, we sell a lot of keto stuff. So if I go to the next, if I go down and if you've ever heard of like niching down, this is kind of that idea there, you want to find your pocket of your, or your smaller market of people who are looking for your product, but your, and you can position it in a way that seems different than the rest of the markets.

 

So you're creating your own market essentially, um, or finding a current market that's small enough that you can actually pivot and sell into. Ah, there's so many different ways, but I'll explain a little bit here. So, um, the Quito market is fairly huge. Like if I were to just, if I were to get on ad words and do nothing but paver ads where I'm talking, or I'm trying to get people on Quito where I'm like, Hey, you're doing keto by this stuff. Like anybody who searches, just the general word Quito, I'm going to spend a ton of money, trying to get them to come find my stuff because keto is going to be an expensive keyword. I mean that, that's a hot topic. That's a really big market. Now, the chances of me finding somebody who searches Quito, um, sorry about that. Uh, I thought I'd turned notifications off. So anybody that searches the word Quito,

 

It's going to be expensive cause it's a huge market. But if I were to go like, um, Quito for, I mean it's a little bit small. So if we go down and I find a smaller market, I'm going to try to make this seem a little bit more realistic here. If I try to find a smaller market, um, one thing like we were doing was, um, or I was explaining on different videos, like Hito for entrepreneurs. Um, that's interesting stuff like, Hey, if you're an entrepreneur, you need to be on keto. And they're like, wait, what, anybody that knows anything about keto is searching Quito and entrepreneurship or has any kind of keywords for that. Like, that's going to be a cheap keyword for me to, to get. And not only that, I'm going to find somebody who is looking for like exactly what I'm talking about.

 

So when they come onto my page or my sales funnel, the first page of my funnel, they're literally going to be like, he's speaking directly to me because I'm going to make the copy specifically for that person. So anybody that's searching this stuff, Hey, you know what, like I'm entrepreneurship like, uh, I'm an entrepreneurship or I'm an entrepreneur, um, Quito entrepreneurs on Quito, like different, different variations of that. Um, if they, if they're searching that they're ready essentially to buy whatever I'm selling, because I'm speaking directly to entrepreneurs who need to be doing keto or entrepreneurs who understand things about Quito. So I can pay a lot less for keyword. Yeah. There's not going to be as many people searching it, but that's the point as well. I'm not just looking for a general idea or general keyword that I'm going to try to pick off people that might be understanding where I'm going to be selling them, like might be ready for what I'm selling them.

 

Instead. I'm just going to go for the smaller numbers and get directly to the people who I do want to sell right away. So hopefully, hopefully this helps a little bit, if you

What's going on guys. Hey, this is Colton woods and you are listening to another episode of learning from the experts. And today I want to actually walk you through or talk about some of the things that I learned from the legendary Rallycross driver Ken block. Hey, what's going on guys? So a couple of weekends ago, I actually got the opportunity to be one of Ken block's guests at the rally cross, um, for red bull, which is a super huge event. Travis was drawn, if you don't know who he is, he's like, he's like the biggest man in the that sport, like in those sports, I mean period and uh, motors or dirt bikes, everything. Like he is crazy into those kinds of sports rally cross, um, especially to you. Um, he, yeah. Anyway, so he puts on the event, um, called nitro world games and I actually got to attend it and be able to kind of meet, uh, Ken block and be with his crew and see how they all work and how they do it.

And not only that, I got to see a lot of like the insides of how they operate and, uh, the different issues that we're having and also like their tactics, which I thought was really interesting, really cool. Um, so, uh, the guy who actually hooked me up, that was a follower of Steve Larson, um, ended up meeting or talking to me and we kind of got acquainted and then he's like, Hey dude, I work for these guys name, uh, Ken block and Travis [inaudible]. He, I dunno if you know who they are. And I'm like, dude, heck yes. I know who they are. They're freaking legendary. Um, and so we, yeah, we got acquainted there and I'm like, that's crazy. You work with them. Like that's super awesome. Those guys, I've watched their, their stuff for years now. Um, really respect them a ton and they had both put out a ton of content, so they, both marketers as well, which is really cool.

Um, so we were talking, he's like, Hey man, we're going to be racing at the natural world games and um, we'd love to have you there as a guest. And you can kind of hang out, meet the crew, uh, check out how we do it and do this different things. And I'm like, Oh man, this is like a dream come true right there. That's like stuff I dreamed of as a kid, uh, which is, which is a pretty cool, um, anyway, so, uh, his name is, uh, David Mansfield and he, he's he, yeah. So he totally hooked me up. Um, and he's like, dude, it's really cool to see because it's, it really relates to business, um, on how like we run it. It's only like a hundred times faster than it, which is pretty cool. So he actually is like, like the coach, like he kind of coaches can block through his driving as he's driving, which means he has to be super fast at it, make really quick decisions and help, can make the quickest decisions and the best decisions that's gonna make him the best time.

So it was really interesting watching all of this. Um, they would get out there, they start racing and David Mansfield would be up on this stand, kind of watching everybody race around. And he had a headset on and he would talk to Ken as he's driving. And so I'm watching this and literally it's like split second decisions, um, and like, okay, like this is what's coming on up. This is going to be the best way to take that turn or so-and-so's on your outside. You need to push them out and cut into the turn here. Like you do this, Oh, you need to take this path on the next one and you get around them here, I've noticed that these people are doing this. And so it's just really interesting to watch. Um, and then what was actually also very interesting was just to see how well they were able to race.

But then when like the, we're having the worst time with, uh, with tires and blowing out, like these are brand new tires, like really expensive, nice tires and they're just shredding them. I guess that that's what happens when you have 700 horsepower in a tiny little car and you are on the gas, but all the time. So it makes sense I guess. Um, but it was interesting to see how they kind of got through it and what I also, okay, so here's the kicker. Here's the biggest takeaway that I got from this. Um, besides all the little things like the coaching through the going, um, you know, going around like pushing people through this corner and cutting them here and doing all this like cool, like tactical stuff. Um, there was one, there was one spot or one time, I guess one thing in the event that really stood out to me and what is, what makes Ken block the man.

He who he is. I feel like, um, so on, I think, I believe he's like the second race of the day. Now let me pre-frame this a little bit. This, this is so rally cross is there in these cars, like there, a lot of them are Subarus. Uh, Ken block drives this Ford Fiesta, which is literally not a Fiesta anymore. Like there literally is no stock parts left on it. Um, these cars cost $750,000 a piece. Yes. You heard that right? $750,000. Three quarters of a million dollars per car and they have three of them. Um, so that's, yeah, these cars are nuts. It's not a little Ford Fiesta. You would go buy at the dealership for $14,000. Um, definitely highly, insanely modified. And yeah, so they drive these cars around and it's typically, it's on a pavement track and they're burning tires everywhere. Like they're sliding sideways.

All four tires are burning and they have to come around the corner sliding and make it through it as quick as they can and then come around another quarter corner as a pivot and slide the other way. It's crazy stuff. If you want to see an example of what I'm talking about. Um, the Jim Canna, um, videos on YouTube is literally like what made them big ins, kind of what he just started for fun and then became a franchise. Um, and Jim Conner being J a, G Y M K H, a, N. a, um, I believe that's how you spell it. I could totally be wrong. Anyway. Um, Jim [inaudible] like, so the latest one, they just came out with Jim [inaudible], which is completely Epic by the way. And really they just do these crazy stunts and these crazy driving around in like cities like Chicago and uh, LA, different places that are just Epic deceive and they, so they, they record these and they come out with the best as they can and then it's just, it's super entertaining for that, that area.

Well this track was at the nitrile world games was mostly dirt, which is highly way different than most of them since they're all mostly pavement. This is a lot different because it's all dirt. Um, there was a payment section in there, but it really wasn't much and I don't know. Super cool. And then the jump is like a world record jump. Now this is, they're in a car and there's 110 foot jump on the track. 110 feet in a car. And by the time they actually get off the jump and land, it's usually about 120 feet or more. That's, that's like a massive jump. Like, I don't even know if you can picture that. It's huge. Um, let alone in a car, like that's, that's massive on a dirt bike, um, in a car. That's insane. So they have to hit this jump at like 75 miles an hour at least.

And you don't want to be going over 80 or like 78. You want to be between like 75 and 80 or 75 and 78 or something like that. Um, he was telling me, and I forget the exact numbers, um, but he's like, yeah, if you, if I hit that jump at like 85, I'm like toast because I'll land on this flat part and probably break my back in the process, you know, because all hit so hard. Um, which he actually ended up hitting the last race of the day. He actually ended up hitting the jump like 82 and he was definitely hurting from it. He's like, man, those, it was not good anyway, so they have to hit this jump super fast. Well on the second race of the day, they're Ryan round and he's in first. And like for the first two laps he's in first.

What I didn't realize at first was that he actually blew his back, right tire in the first lap, literally shredded in the first lap. Well then he kept it in first place, the second lap, and then he kind of fell behind a little bit on the third lap. Well I knew his tire was shredded for sure in the second lap. And what's crazy is like I'm watching him and he's driving around this tire and he's still just going crazy with it. Just making it happen. And I see him coming around and there's a part where you can hit the 110 foot jump or you can go to the right or you can go to the left. There's like three different ways. And typically if you have a broken tire, a shredded tire, you're going to go to the right of the left. Right. And so I see him coming up to that spot and I'm like, kind of looks like he's going for the jump in the middle.

And I'm like, there's no way. Like how would he, like why? How would he ever just, yeah. Anyway, so I'm like, there's no way he's actually going for it. Probably just looks like he's going in the middle, which kind of looks similar to when they go to the right. No, sure enough he hits his jump with a flat tire and totally clears it. It makes it, and I think he hit it again after that, but I know he hit it at least once, but that one time I remember just watching it like, Holy cow, this is, this is blowing my mind right now that he is literally hitting this jump with a flat tire. Nobody does that. Nobody does that. Everybody's like, Oh, you know, I got a flat tire. I gotta make it, you know, get, take it easy. I'm going to go the right.

I'm going to keep it safe, whatever it may be. Well, it's interesting to me because so many Rallycross drivers, you don't actually really know who many of them are. Literally, you don't know who many of them are. And what's interesting about that is none of them publish or get out and talk or have any videos about them or stunts that they do or rally, crest driving at all. What's really interesting is Ken block is, I would say arguably the most well known drift like Rallycross person out there besides maybe Travis was Serrano, but he had, you know, some other stuf

What's going on guys? Hey, it's Coulton, Woods here? And I know it's been awhile since I've podcasted, but I just happened to get off an interview with a guy named Christoph Merrill and let's just say he put a little bit of a fire underneath my butt and lit it and kind of stoked the fire a little bit more. And then after I was done getting interviewed by him, I realized, Holy cow, I need to really get on and actually share some things from the interview that I think you guys would actually really enjoy,

insert intro.

So I thought I'd get on here and share a couple of the habits that he was asking about. Now Christoph Merrill, if you don't know who he is, what he dives into is habits essentially because his habits saved his life. You'll have to go check out his channel to hear that story.

It's, it's an amazing story to hear. Um, and if you want to see the interview that he did with me, then I'm sure you can find it on his YouTube channel. Um, just search habit freak. I think it's all one word and should be able to find it. YouTube. Um, but I wanted to share a couple things that centrally, some of the habits he helped me identify that I even have, which I know I'm super far still from having or developing all this habits that I need in order to be that super successful person. You know, I'm not like Jeff base of style, you know, or, uh, I'm not on that level, you know, but he definitely helped me figure out some things and think through it. And I was like, man, this is actually really good. This is gold to, to figure out so that we can kind of understand better, um, the different habits that actually help us accomplish the things that we need to in life in order to be successful per se.

Now, I know I've shared this story tons of different places, but, um, obviously it may be the first for you. So, um, I, he, he asked me like, what, what's one of the habits that you have had that you feel like have helped make you a little bit more successful? Um, and it was interesting. I was like, you know what, I, it takes me back to a story of when I was younger. Not that I, I would say, um, I'm super successful at all. Um, but I feel like, you know, I'm successful than relatively more than some other people who are just starting out. I'm not that successful. Um, but he asked me that and I'm like, okay, well that's cool that you think that first off. But, um, he asked me that and it made me think of when I was younger and when I feel like I was like 10 or 11.

I was pretty young and I remember the day of being outside when this, when this thought or when this kind of paradigm, this mental paradigm shift kind of happened for me. Um, and a little bit of a pre-frame to it is my dad would wake us up on like Saturday, like every Saturday. Now. He claims it was every other Saturday, but I don't really, I don't feel like it was a really Saturday, Saturday. It felt like every Saturday team to me. Um, but he would wake us up early on Saturday, which most kids, pretty much every kid's going to not like being woken up on a Saturday to go outside and work. Let's just face it. Um, nobody wants to do that. No kid wants to do that. You know, Hey, I want to stay home. I want to play video games. I wanna play with my friends.

I want to veg out and do nothing, you know, or like watch cartoons. And my dad would instead take us outside to work. And I'm like, man, this is, and I remember it for years, it would bother me, you know, and I, I would just kind of be mad at my dad because he's making me come outside and do all this hard work when it was Saturday should be my data. Excuse me. How fun and, you know, do other things not work? You know, like I have to go to school every other day. Um, but I remember the day I, I can see myself outside working and I remember I was like, Holy cow, like this. Like, this is horrible. You know, like this is not fun. And I had a thought and I was like, what if I made this a challenge? Um, and I, I looked at my brothers and I was like, I bet you I can, I can do this facet and you can do that, you know, or I bet I can get this done before you do, you know, or faster than you.

And it was interesting as I, I didn't know at that time or at that point what was actually happening, but I figured out a way to, instead of dreading and hating work, I started to enjoy it. And pretty soon we were making everything a competition. All of our work was a competition and we would get things done faster and then we'd be done earlier and I could actually go do things with my friends because I wasn't like dragging it out, like having a hard time and not enjoying any of it, you know, I was dragging it out, making it last longer and just the day was horrible. But when I was making it a competition, things we get done faster, but the day would, you know, like the time of working would actually get go faster as well for me. And I'm so, I'm just so thankful for my dad for making me go outside and do that because I wouldn't have had that lesson otherwise at that young age.

And I just learned, Hey, I can look at this thing as, you know, I'm going to enjoy it and have a good time and just get it done. Or I could be like most of the other kids my age and just complain and make it a hard thing and fuss about it and whatever and make their, you know, make their parents mad at them. Um, instead of just get things done and things just got done and it was fun and I would be able to go move on to whatever the next thing was. Um, and I've, I attribute that to my work and working now is I've found ways to enjoy it, found ways to make it fun and to almost essentially make it a challenge for myself so that I continue to push myself. And then that will also give you, I mean there's so many men or there's so many psychological things behind it as well that help.

But essentially, I mean it helps in so many different ways of your life that there's just healthy for you essentially. But um, I've added it to a lot of things I do now. Um, and uh, you know me, so if you know, I work with Steven Larson, it's funny we'll be doing stuff and like it's kind of a joke. Like, Oh man, this is like a hard thing to do. And we kind of make it a joke of make it hard coach. But really we think that way a lot of the times of like this is going to be a hard thing. All right. Make it hard coach. Like, cause I know it's going to push me and make me better essentially things I'm doing. So make it hard coach, like, yeah, let's do this, you know. So anyway, I just wanted to share that one part of it.

Um, I feel like, I think we were on there for almost an hour. I don't know if that's, but as long as the interview is probably 30, 40 minutes. Um, but if you want to go check it out, go check it out and see all the other things you asked me there. I definitely want to have him on the show and kind of understand his point of view and his side of things because habits really do dictate and determine different things in our life, including the success that you have in whatever you're doing. So, um, I totally believe in that and I, I wouldn't have been able to, I mean it's, he asked me about how I lost weight essentially cause they used to weigh 300 pounds and I got down to 230 pounds. And he's like, do you feel like you've made a habit out of that?

And I'm like, you know what? I never really thought about it till now. But yeah, I've made a habit out of different things in ways that I eat. It's really good interview. I would highly suggest you listen to if you're, if you want to learn more and understand habits a little bit more, but I thought I'd just drop that one main habit there that I thought was pretty cool that he pulled out of me. Um, hopefully it helps you guys, uh, and hopefully y'all do and get, and thank you so much for listening and as always, if you got any comments or questions or anything, please feel free to comment on where you may be seeing this or hearing it and let me know your thoughts and reactions as well. And, um, yeah, we'll talk to y'all later.

 

What's going on guys. Hey, this is Coulton Woods and welcome to another episode of learning from the experts.

And today I actually want to go over the worst haircut experience of my entire life.

So here's the deal.

I know how frustrating it is to waste countless hours sifting through, wanna-be experts who never actually help you in the end.

Then to learn years later that there was a real expert who could have helped you a hundred times faster than learning it on your own.

I have created this podcast to save you time and money while taking you on a journey with me as I learn from real experts who can actually help you grow your business.

My name is Coulton Woods and you're listening to learning from the experts.

Hey guys.

So, I actually just got my hair cut on Monday and it was the worst experience ever, but then I actually had a pretty good profound lesson from it at the same time.

Which obviously you can always make something into a good lesson, right?

There's never failure, only learning experiences, you know, which that was definitely a learning experience for me.

So, I went and got my haircut.

Now normally I go to the same person every time because I found this lady that is really good at doing haircuts.

She's been doing it for like 15 years or something.

She knows my style.

She knows what I like.

So every time I go in there, she knows exactly what to do and she doesn't even have to ask me, you know, she just gets it done, which I love.

Like I roll in there, she shoots the breeze with me and we just kind of, yeah, talk while she cuts my hair.

So lately though, I haven't been in town and it's just been crazy.

So I haven't really scheduled a time to actually go in and see her.

Well, I can look on the app and see if she's actually working.

So the Times that I have been able to go, she wasn't there.

So I'm like, crap, I don't want to go because I don't want to go to somebody else.

You know, I don't want to have a bad experience.

Finally on Monday, I was like, whatever, I just need to go get a haircut so I don't care who it is, I'm just going to go in.

The first mistake, well I guess it wasn't quite a mistake, but my thought was I looked at the app, there's two people available, right?

One of them had their picture and the other didn't.

So I’m thinking.

Okay.

The one that has their pictures probably been there longer because she has a picture on there.

So I'm going to trust that one and go with my instinct, you know, so I book it and she was available earlier anyway, so it worked out.

I get there, I show up, she takes me back, sits me in the chair and she's like, so why'd you pick me today?

And I'm like, oh, that's a really awkward question.

Um, well I actually picked you because I looked on the app and you were the only one that had a picture on there, so I figured you'd been here longer.

Then she proceeds laugh at me and tell me that she's the newest employee there and that she's only been doing hair for two years and like, well there goes your theory.

Yeah, that was a bad start.

And I'm like, you realize you're just telling me that I was wrong and that you are the newest one here when I was hoping to get the person with the most experience and you have the least experience, so now I really don't have any faith in you.

Good job.

She's just not thinking on that one.

Anyway, we'll get going. And she proceeds to, before we even started, she proceeds to sell me on this package of this haircut that is the same price as the package below it.

But since they're having a deal on it, it's the same price as the one below it.

And I totally got to get it because it's totally worth it.

And I'm like, what even is it?

Oh well it's this, this and this.

It's totally worth it.

You totally got to do it.

Like, yeah, you just got to do it.

And I'm like, ah, I don't know if I really care.

No, let me tell you it's totally worth it.

And I'm like, Nah, I don't know.

Like I just want a haircut.

I kind of got a time constraint cause I'd like to get back to work and doing some stuff.

Right.

No.

So she continues to sell it, trying to sell me on this and why I need to get it.

And then she's like, oh, don't be checking your time with me.

Like you're getting your haircut.

Time does not matter.

And I'm like, ah, well I kinda need to hurry up, you know, like 20 minutes ish, like that'd be awesome.

She's like, Oh yeah, we'll have it done in 20 minutes, no problem.

And I'm like, okay, whatever.

And then she kept trying to sell me on the same freaking package.

So finally, I'm like, okay, let's do it.

I don't care.

Just do it, I'm done.

I don't want to sit here and try to tell, you know, like 50 times and still not get a no out of it.

Like, come on.

Anyway, so finally I'd just tell her whatever, let's just go. I'd rather just start getting my hair cut than sitting here trying to barter with you about it.

So, she starts to look at my hair and she kind of does this, like, I had a hat on, so my hair was really bad.

It was, it didn't look good, you know, it was just like a swirl.

I don't know.

Anyway, she looks at my hair and she's like, what is this?

And she’s like is pointing at my hair and putting her fingers through and it's like curling over, you know, kind of weird.

And she's like, what is this?

Uh, I had my hat on, so it probably just messed my hair up.

No, this is too long.

Well, yeah, that's where I'm here to get a haircut.

No, we need to go much shorter than this.

Much shorter than you were saying.

And I was like, uh, I dunno.

No, trust me.

Like it needs to go much shorter.

Hopefully you're okay with that.

We'll go ahead and do it.

I'm like, are you freaking kidding me right now?

Like I just told you what I wanted on my haircut, and then you're telling me that I'm wrong and that I you shouldn't do that and that you're going to do whatever the heck you want to do anyway.

No, it doesn't work that way.

And I'm like, ah, no.

But honestly, I used to have my hair a lot shorter anyway, so I was like, Eh, maybe she'll do something cool.

I don't care.

Anyway, so she proceeds to cut my hair and like she's rough about it too.

Like she's talking to me and cutting it, like not even looking at it at all and it's kind of making me a little worried, you know, because she's just going at it and pushing my head over, it was really bad.

It was weird.

And she just keeps going.

Whatever.

And then she tells you or she gets me to do that package, right?

So I'm like, whatever, do it, go for it.

And then, as she's like rubbing my head to, oh, it was horrible.

They massage the shampoo and your scalp or whatever.

Oh man, that sounds kind of funny.

Sounds a little weird now that I say.

Anyway.

She's using her nails and digging in my head.

I'm like, oh that does not feel good.

And then she's proceeding to tell me how great of a Salesman she is because she knows how to talk about products and stuff.

And I'm like, trust me, you are nothing near a good salesman.

You are the antithesis of a salesman.

You are what give salespeople a bad rap.

Seriously.

Anyway.

She's doing her thing.

What was really crazy though is at the end, she decided to rub some beard oil in my beard for me.

She's like, you gotta try this beard oil is the best beard oil ever.

Check this out.

And I was like, okay, that's cool.

I really don't care.

And she puts it in her palm and puts her hands together and then proceeds the smear it all over my face and just goes at it and back and forth.

It was really weird and really awkward at the same time cause I'm sitting there and her hand is just all over my face.

Like, what the heck are you doing right now?

Are you trying to feel my face up?

This is really weird right now.

I'm like, why didn't you just give it to me and let me put it on.

It was like the absolute worst hair cut ever.

And at the end of it she put product in my hair and smeared it all around and tells me why my product that I told her I have is really bad or not the best when the other hair cut lady just sold me on that one because I asked her what would be good with my hair and she gave me a few options and she's like, you need this and this kind of mixture with your hair because of this.

And I was like, okay, I really like that.

That feels good.

That's a great one to go with.

And then this lady is telling me that it's a really bad product, and why would you use that product and that this product is so much better.

And she puts it in my hair and tells me why it's so much better.

And then after she puts it in, I can see hairs that are way longer than the rest of the hairs next to it on the side of my head.

I mean very easy to see that those were not cut.

Like they were cut a little bit, but not completely.

And I'm like, wow, she really doesn't see that right now.

I can see it and I'm looking in the mirror that's a few feet away from me and she's not even a foot away.

Like, how do you not see that.

And then there's another spot on the other side of my head.

It was the worst haircut I've ever had.

Seriously.

She would put everything down that I was us

What's going on guys.

Hey, this is Coulton Woods and you are listening to another episode of Learning From The Experts and today and I actually want to talk to you about something that I learned from my dad.

Something that he failed to recognize or at least I feel like he failed to recognize it.

But I totally learned something from it that just shaped the way that I looked at things and the way I bought things in the future.

So here's the deal.

I know how frustrating it is to waste countless hours sifting through, want to be experts who never actually help you in the end.

Then to learn years later that there was a real expert who could have helped you a hundred times faster than learning it on your own.

I have created this podcast to save you time and money while taking you on a journey with me as I learned from a real experts who can actually help you grow your business.

My name is Coulton Woods and you're listening to Learning From The Experts.

As a kid, I remember so many times my dad would essentially just whenever he had to buy anything, especially if he didn't want it, but whenever we had to buy anything, he would go with whatever was the cheapest option.

As a kid I'm like, that's kind of weird, but I guess you get it, you know, you want the cheapest option because who wants to pay more for something that they don't necessarily need more of?

Or it's the same thing, right?

So why pay more for it?

Well I remember we had this truck growing up and my dad just would never, never could seem to get rid of this truck.

But what happened was we must have gone through at least eight transmissions in this one truck.

It was pretty bad.

I don't know why he didn't get rid of it after like number two.

But the transmission on this truck would go out and he would just go get it rebuilt.

He wouldn't buy a new transmission.

He wouldn't buy a high-performance transmission.

He would just go to the cheapest mechanic he could.

And just go get it rebuilt.

And I think it's just cause he had the truck paid off and he didn't want to go buy a new truck or go through all the hassle of getting new truck or a new car payment, whatever it may be.

So his thought was, okay, well I'll just, I'll just buy or I'll just have somebody, you know, Redo this transmission for as cheap as I can cause I don't wanna put a whole lot of money into this truck that's not worth a ton of money anyway.

So he would just go to the local mechanic guy and have him rebuild it first chief as he could.

And then not too long after that and the transmission would go out again and it kept happening and happening and happening.

Finally he's like, okay, I can't do this anymore.

I just got to get rid of it.

So he finally got rid of the truck.

But what's funny is like, he did that in lot of other things that I saw also.

Whenever we'd go to the store and he had to buy replacement part or whatever it may be for something, he would always just go with the cheapest option.

Now I totally get it.

You want to go with the cheap option, especially if it's not like something that's worth a whole lot.

Why put some more money into it then you need to.

But then I also saw the other side of it too, and multiple times he would have to go by that part again because it had broke or whatever, didn't work or it worked only for a little bit when if he would've just bought a little bit more of an expensive part in the first place, it wouldn't have broke or would have had as many issues as it did.

A lot of times I look at people getting started online in the marketing or online marketing area and they want someone to help them for free or they want somebody that can tell them how to do it that isn't making any money yet.

Or we'll give them free advice on how they can do it.

 And so they go with those people, they find those people and they say, okay, I found this free option.

I can totally, you know, learn from this person when I need to in order to make money.

I see it over and over again when in reality, I mean, that can get you started and that's totally fine.

I get it there.

There's a lot of good information out there for free, but it's not always the most constructed information or the right information that's gonna help you out.

So I think in the same way as when you're looking for someone to get you started or do a service for you or get something rolling for you that you need, you can go find the cheap person and get a cheap result.

Or you can find somebody who knows what they're doing and get a better result and expert result or high performance results out of it.

Just like as if my dad would have spent the extra money to buy high-performance transmission in his truck, he could've gotten a high performance results out of it and not had to buy or have somebody rebuild this transmission all the time or have issues and go out different things like that when he could have just spent the extra money and had extra high performance results from it.

That was actually a story that I shared in our Facebook group called Hack MLM.

I shared that one and I was like, you know what, I gotta make that a podcast.

That's too good to pass up.

So that I would make it more of a podcast episode.

I just kind of shared it fairly quickly on the Facebook live there, but thought I'd give you guys a little bit more of an insight of what I was thinking with that story and how you guys can apply it to, you know, those who you are looking at online or different experts online that you may be wanting to use for service would have remained be that we can maybe kind of think about it a little bit more on what you're actually or who you're actually going to pick.

I totally look at it the same way.

I don't want to go find somebody online that to follow that has no success or know anything.

I'm totally gonna go find somebody that does have success in that area or is an expert in that specifics, that specific area.

So I just thought I would share that with you guys.

Hope you enjoyed it. As always, if you have any feedback or a review, that would be awesome.

Love to see that.

Please feel free to drop me your view anywhere on iTunes or whatever platform you may be on at this time.

But thank you so much for following and thank you very much for listening to me today and we will talk to y'all later.

Are you looking to jumpstart your business by learning or getting help from the real experts?

Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you.

Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.

 

All right, well welcome Coulton.

 

Dude, thanks for having me brother.

 

Yeah, no Coulton esteem is actually - if I can give a few seconds background, probably the people who pushed me the most to actually get started on Retailer Secrets, so it's a big honor to have you on as the first guest.

 

Dude, I didn’t know I was the one that pushed you the most, that's pretty good.

 

I guess the past few months we've had the chance to cross paths a few times and increasingly in the last few weeks too. So, I take it as a sign and yeah, such a thrill man to have you on and being able to spend some good quality time with you.

 

Yeah dude, I’m super stoked for this, thanks a ton for having me.

 

Yeah, totally. Actually, when I met you first at the conference, it was back in February I think. One of the thing I messaged you, I was like "dude, I want to hear your story man".

 

[Laughs] That's totally weird huh.

 

I never thought it would actually happen in a podcast interview, so you know, I thought it could be actually great to start with kind of your back story of how you got started in retail or what got you to start there. Kind of like the context of what happened that you decided to go in to retail.

 

Dude I love it and honestly I love your podcast cover too, like the Retail Secrets. I was like "oh, it looks so good".

 

Thank you.

 

So, how did I get started? Honestly, it's kind of a crazy story; I was in college and it was kind of weird being in college because I was a bit more of an entrepreneur and college was more like, follow these rules and guidelines and do this and that and then I just happened to get one class from a teacher who's actually an entrepreneur too. So it was like fate brought together you know?

 

Yeah.

 

And I had been thinking so much on like a business that I had wanted to start. And I mean, this is like my freshman, maybe sophomore year of college, like I’m ready to go you know? Like I’m taking all these classes, I have nothing to do with like business and this was like my first one. That was actually like kind of like business like tied in and related. And it just so happened that this was the teacher's like first class he'd ever taught and he was - he has his own business that he's running on the side, so I think I kind of got lucky with that because he wasn't straight textbook, he was more entrepreneurial.

 

That is rare.

 

Yeah, it's very rare actually. I was pretty lucky to have that happen. And the whole premise of the class was actually to start a business online and I’m like "OK, Wow!" like that's a big step, I know nothing about online business you know? Like I’m just like barely started a business and alone. And he kind of let me slip with actually starting a business more of like locally instead of having to go straight online, but it was - we'd create kind of like a WordPress, very basic site.

 

Was it a choice of yours to actually wanting to do something more local than online based?

 

Yeah, because I had no idea how to do anything online at the point. At that time, online was just so foreign to me. I knew the potential of it and knew these stuff but I didn't understand how far I could go with it. So I’m like, I’m gonna start locally small and then grow it online, that was my goal, right. And so, you know what, I wasn't even planning on sharing this story but I’m walking around campus trying to figure out this business idea and I would think through all these things - I literally was thinking about near my biodiesel at one time. I don't know if you know what that is, but it's like you go collect like the fryer grease from like McDonald’s and those place and then you refine it into like diesel. So, I was trying to just think of something, like anything I could do and I was walking around and I pull out my phone from my pocket and it was back then when like iPhone 4 was like the thing you know?

 

Yeah.

 

Like those things are straight glass, right?

 

Yeah, for sure.

 

Yeah, I pull it out my pocket and it literally like fly out of my pocket, just like is soaring through the air. I just like chucked it like this.

 

Your slow motion moment.

 

Yeah, exactly. I don't know how it happened but for some reason like it caught my pocket and just - all I remember is seeing it fly through the air totally just slow-motion and it just smashes dude, just slides across the cement. And it's like icey out too you know, so it slid extra-long and it didn't even like roll, like it literally landed like face down and just slid. And I’m like "there's no way that thing made it" like, "there's no way that it is okay". And I’ve had some pretty lucky drops in the past but -

 

That was not it?

 

No, sure not dude. I pull it up and it is just completely demolished, like just shattered all the way across. And I’m like you know what, I’m kind of a - I like to fix my own things, I like to understand how things work and so when I see an opportunity to like see how it works, I’m all over it dude. So I’m like you know what, "I’m gonna pull this apart and see if I can fix it", why not? And so I bought the screen, I bought like some tools with it, some cheap stuff and it shows up and sure enough dude, like two hours later I’ve got it fixed and it was great.

 

Damn!

 

Somehow like sweet lose you know? And then it was literally that week that I had to have like this business idea 100% down. I’m like, "what if I just start fixing phones for people?" like I can do it, like I did it to my own, I can do it for other people you know?

 

Totally.

 

So that was my business plan, like my business idea and I kind of wrote up the plan a little bit and I ordered some inventory, some stock and I had some screens on hand and my teacher happened to have like a marketing agency that would send out text messages locally as well and he's like "bro, I’ve throw it on there for you" like, "do a deal". And so I came up with this deal, started marketing it through his text messaging thing. He gave me like one free one you know, and sure enough, I got like five customers off the first.

 

Oh, damn, OK.

 

Dude, I was like sweet! And you know what's funny, the first guy I ever fix something for, he was like a lifetime customer. I probably fixed 20 of his thing.

 

Oh yeah, really?

 

He was breaking them all the time, it's kind of funny but - dude, I was so nervous the first time, I’m like pulling apart this phone in front of this guy dude. And he's like watching me do it, I’m like this like [Inaudible] you know. Pulled it apart, and like it took me a while and I got it back together and it was fixed and working for him, he was all excited. So, that's kind of like how I started and then it just kind of took off from there, a little bit a little bit and I worked on it as I went through the semester. But you're asking about like retail; well, that's where I started. Two years - I think it was two years later... A year and a half or two later, I had a buddy of mine come to me and he's like "bro, I want to partner with you and like make this big".

 

OK.

 

I was like "alright dude", because I literally by that time, every night, I had one or two people coming by and I was fixing stuff for them and I literally had my own home office, like all this stuff, all this tech -

 

Boxes everywhere.

 

Yeah, it was bad, like it was his total mancave, like just stuff everywhere. And something like you know what, yeah totally. Like he was an awesome guy, I really respected him and we opened up a shop together and had a - while going to college, had our own like retail store and sure enough, we were fixing phones, we were selling phones, we were selling different things.

 

How did that feel?

 

Dude, it was awesome man! It was amazing! There's no better feeling than walking into your own business like -

 

Yeah, I bet, yeah for sure.

 

Dude, I mean like I built this you know.

 

Yeah and you were younger too right?

 

Yeah.

 

So, it must have felt like you're the man.

 

Exactly yeah. Honestly like I got out of it like four years ago. I think it was like four years ago. Yeah, so I haven't been out of it for too long but yeah.

 

Really cool.

 

That's kind of like how I got started and how I kind of got into it a little bit.

 

And did you have like any desire, kind of hidden desire when you started apart from you know being a school project? Like what do you expect for it to be when you started? Or I guess what's the the drawing you had in your head?

 

Yeah, you know what, that's funny because I think a lot of people will like kind of dabble in something and start it and then do a few things and like, "uh, that's not really working as well" or you know, it's not going as far as I’d like it to be and they give up at that point. And for me I’m like "no, I’m gonna keep at this and I want to make it - I want to make it big enough to where I’m in my own place". And yeah, it took a year and a

Okay. I am seriously going to skip the intro.

Yes, it's another episode, but I'm choosing to skip, the intro because I'm dying right now.

It is literally 2:00 in the morning and I just spent the past hour reading through this book that I just got a couple of weeks ago and finally picked it up tonight, which was a bad idea to pick it up at midnight pretty much, or I guess one o'clock but I'm dying right now.

I'm like, holy cow.

I don't know if it's just because it's late, but I got to tell you about it.

So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through, want to be experts who've never actually helped me in the end.

Then to learn years later that there was an expert who really could help me a hundred times faster than learning it on my own.

I have created this podcast to save you time and money while taking you on a journey with me as I learned from an interview, real experts who can actually help you grow your business.

My name is Coulton Woods, and you're listening to Learning From The Experts.

What's going on guys.

So, backstory.

I went to Jeff Walker's product launch formula event, right.

And as we were sitting there, a few rows back from the front, we were just paying attention, watching the event, hanging out me and Steve trying to figure out how everything's going with them, how they're running it.

And Pretty Soon Jeff Walker has us turn around and talk to people around us and get to know them and what they're doing.

Well, it turns out that Stephen starts talking to the guy in front of us and his name is Jack Turk.

And if you know who Jack Turk is, you'll know exactly where I'm going with this.

But, his name is Jack Turk.

I actually didn't know who he was at all.

He writes for, I don't know if I can even really say who he ghost writes for, but he's, he's like a legend, a legendary ghost writer.

He ghost writed for a really big person that I probably can't even name, I don't even know if it's legal or not, but he is very huge in the online marketing space.

Anyway, so we got talking to him and he's like, yeah, I ghost wrote all these books, all this sales copy, all of these different offers, you name it, for this one really huge person.

So that kind of intrigued us a bit and he's like, yeah, I totally know exactly what you do Stephen.

Like, I know your industry and what you teach so well, cause I've literally written books on it myself for other people.

And if you don't know what a ghost writer is, it's a writer for a certain individual.

Like if Steven got somebody to write a book for him, but not giving that person the credit for the book, that would be a ghost writer.

So essentially they'll come in and say, Hey, I know your stuff, or give me access to all your stuff.

I will write a book on your stuff.

That will sound exactly like it's coming from you.

So it's almost like they wrote their own book, but somebody just kind of helped put it together for them and write it.

So he's a ghost writer and he was like, Hey, I'd love to write some stuff for you.

So that was pretty awesome actually, especially since he's been writing for some really huge people, which is crazy.

But anyway, so we're sitting in an event and he actually had his own book, on the chair below him.

And before we even met him and talked to him, I saw sitting on the ground and I was like, that actually looks like a book that I would really like.

So I told a few of them, like, I actually took a picture of it, literally took a picture of it like right there beneath this chair so that I could remember like, you know, look it up on Google or Amazon and buy it and get it shipped to my house so I could check it out.

It was funny.

I was like telling Steve, dude, like I want that book.

And he's like, no way.

I saw it too.

Now I want it as well.

So we totally bought a couple of copies for us.

And also it was kind of just to say that to the guy like, hey, we bought a couple of copies of your book.

It looked pretty interesting so we thought we'd buy a couple.

And he's like, oh sweet, I'm glad.

It's hope you guys really enjoy it.

So I've had it sitting on my desk for the past couple of weeks since the event, cause literally the day you get back from the event, Amazon's got it at your door.

So it's pretty quick stuff.

Right, man, anyway, I could feel a side rant coming on, but I'm not going to go there.

So it's been sitting on my desk for a couple of weeks and I finally picked it up tonight and I was kind of getting tired and I was like, I'll probably go to bed here soon.

It is one o'clock in the morning.

And I was like, you know, I'm going to look at that real quick and kind of see what it's about.

And I literally opened it up and the first couple pages I started just reading through it and I was like, what the, this is freaking gold.

This is like everything that I've seen even Russell and Steve Teaching things, but in copy, just laid out. It's super easy to go through and read and get what you need from it.

So pretty soon I realize I'm on like page 90, there's only like 123 pages in the whole book.

So it's not very much, but I'm on like page 90 and I'm like, holy cow, this is just straight gold.

Obviously I'm kind of skimming through some of it and then reading pretty good on heavily on some parts of it, but I'm just diving in right now.

I cannot believe how much is given in here.

And I can tell that he's been writing for some really huge people by the way, that he literally has written this and how easy it is to just see it.

But then also like the straight up just golden nuggets on every freaking page.

If you guys are writing anything with sales copy, if you guys are writing ads for any kind of ad platform, it doesn't matter, anything on your website.

literally, if you're creating mailers, I remember I saw something in there about creating or writing an actual Mailer, sales copy for the mailer, the mailer itself.

Hopefully I'm saying that right.

It is two o'clock in the morning.

So if I slur my words, I'm sorry.

So if you guys do any kind of writing for sales on any level of that, you need to get this book, you need to figure out who this guy is.

I'll drop you the headline of the book cause I know you're probably dying.

I hope you're dying because you should go buy it right now.

In fact, let me actually pull it up on Amazon.

I want to see how much it is so you can even know how much it's going to cost you on Amazon.

let's see here, it's called the "101 fast, good cheap hacks to writing a killer sales letter" it's pretty awesome. I can't, I just can't believe it's $14.95 paper back and you get it in two days, which is awesome.

So if you guys write any kind of copy, if you write anything on websites, if you do any kind of, even just social media posting, whatever it may be, I cannot believe how easily this is laid out.

I mean it's 101 like hacks to writing a killer sales letter and it literally is on this page it's hack number seven, you know, and then the title of it, it's like hack number seven, make it so good It hurts.

And he talks a lot about offers in here and different parts of the offer and the sales copy with it.

Oh Man.

Anyway, I know I could probably go on forever just talking about, not even really talking about what it say it says, but okay, check this out.

Here's one, hack number 45, use the right words and headlines.

This is really interesting.

He says, make sure your copy uses the top 10 money making words you should use in your headlines, John Capitals, hopefully I said that right, who was head of the third largest AD agency in the US for 40 years.

If that doesn't say something, I don't know What doesn't, the most commonly used words in 100 successful headlines.

Here's what he found.

You want to use the word "you".

Okay. Okay.

So in 100 successful headlines, here are the words, the top, words used in those headlines.

Man. Hopefully that makes sense.

So I'll list off the top 10 words used in those headlines.

So the word "you" was used 31 times the word "your" was, so "why", "oh", "you" "are" "your" was views a 14 times how 12 times and new 10 times who?

Eight times money, six times now, four times people, four times want four times.

And why four times.

I never would have guessed that you your how new who money now people was or Wasn’t.

And why would be the top 10 money making words that you should be using in your headline?

That almost sounds too simple stupid to be true, but it actually makes sense when you look at it.

So the most common words of course were you and your, it should be obvious, when you're writing to sell.

The biggest mistake most often made is to focus on we and I.

I Looked through the Valpak ads you get in the mail, how many times do you see ads?

They only tell their story.

Do you care?

Me Neither.

Using the right words is critical to making a sales letter do their job.

I saw that one. It was like what?

That's so stupid, simple and easy, but it makes so much sense.

Like how many people were writing like, oh, we have 30 years of experience in business.

Who the freak cares, they want to know about how you are going to help them, not the fact that you have all this great, awesome, cool experience stuff like no, instead of saying that, twists around and say something about how y

What's going on everybody. This is Coulton woods and you are listening to another episode of Learning From The Experts and today I actually want to respond to one of the reviews that was left on my podcast in iTunes. Someone asked a question on there and I thought, I'd respond.

So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through wanna be experts who've never actually helped me in the end. Then to learn years later that there was an expert who really could help me a hundred times faster than learning it on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from an interview real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to Learning From The Experts.

If you actually go look at one of the reviews on learning from the experts, one of them is by little pig 177. Just wanted to give you a quick shout out and say thanks for the review and thanks for asking a question there too. You asked the question and said maybe for an episode idea, you could talk about how successful people have tried and fail and how it's okay to fail as long as you keep trying until you've reached your goals and beyond. It's actually a really great question and something that needs to be addressed because so many people are afraid of failure and don't even start in their business or don't even get going because of the fear of failure. When I was running my repair store, I actually, I learned a lot from failure on that one.

I essentially just took the bull by the horns and got started in the repair business, without even really known anything about it. I just started and I every time I failed, I literally had to find the solution myself and I didn't even know that there was that problem or that issue until I had failed at it. And then would Google the solution for it. And because I had failed and gone through that experience and then found the solution, I learned from it that much better and that much quicker. But what's really interesting is I had no idea how to run a business. I had no idea how to fix phones. I had no idea how to even, you know, do the whole brick and mortar thing until I just kind of got started.

And as I overcame one obstacle or failure, I knew how to adjust for that in the future and not make the same failure. I continually had failure after failure until I had less because I knew certain things that I could do to correct my path or correct what I was doing. So I wouldn't have that failure again. I'll tell you what's interesting. A quote by Robert Herjavec, one of the sharks on shark tank says, "experience is your most valuable asset", which is actually kind of interesting to think about. Experience is your most valuable asset. Now, if you think about that, how do you gain experience? Obviously by doing something, by getting started, by just trying it out. You can't gain experience by just reading about something. It's kind of interesting if you think about like a marathon, you have to have a lot of experience behind you in running before you can accomplish a marathon.

You can't sit on your butt, watch TV and learn about how to run a marathon the best way you know, and do nothing and then expect to be able to go and run the marathon. You have to have experience and you have to be doing things that are going to give you that experience that you need in order to be able to accomplish the marathon. So it's interesting to me that people think that they can learn all this stuff and just spend their time learning and that is the experience they need in order to be successful. Another interesting thought to me too, actually that just comes to mind is if you look at people who are successful, you typically look at them and say, oh well they're successful because of x, y, and Z. And I can never do that because I don't have x, y, and z.

What's interesting to me is, are we born successful? Is Anybody born successful? Nobody's born successful. Nobody's born with just the genius of knowing everything that they know. It's not until they go through the experiences that they do in order to get to where they're at. Nobody is born with a following either. I mean, unless you're like the son of a king, or something, then obviously has a huge following or whatever may be already, but you still have to gain the following for yourself. So it's interesting to me that people will look at these big successful people and say, oh, well they are just successful because of they were given that stuff. Or, they just got lucky or whatever it may be. When in reality it's because they literally just started doing it, started going and as would gain experiences in fail, they would overcome those failures and gain more experience and become better at what they're doing.

And if they hadn't had the experiences that they had, if they hadn't just started, they wouldn't be where they're at now. It's interesting to me that people think that you can just learn your way to success and that actually doesn't quite work. I'm back in school. So when I was going to college, I remember taking an entrepreneurial class and this is while I was running my business already and being successful in it and the teacher would be teaching certain things and students wouldn't understand it in the least bit. It just didn't make any sense to them. And to me, having had experience already, even though I didn't know exactly what some terms were for what I had been doing, I've had the experience already. I knew exactly what he's talking about and it made sense to me. Now, I can tell you right now, if I hadn't had those experiences or if I hadn't been already doing something that I could tie what I was learning to the experience, I would not have been able to learn it as much as I was.

I wouldn't have internalized it. I would have literally listened to the teacher said, okay, yeah, that makes sense. And then forgot about it because I hadn't actually experienced it. I hadn't actually done it. That happens to a lot of us. But the best thing you can do is fail and fail fast. You don't want to fail slow because that means you're going to be taking more time to be learning the things you need to in order to become better at what you're doing. So fail fast and get pushing towards it. Hopefully that helps you guys today. And those a little bit of a shorter one. But um, I'm trying to be a little better at making them a little bit shorter instead of these longer ones. But that's kind of the message. The thing that I wanted to talk about today. And honestly, failure is so essential to becoming successful.

If you don't even start, you don't have the option to fail, which means you don't have the option to become successful. So yeah, there it is for you. Hope you guys enjoyed that. And if you have any reviews or questions, please leave a rating on the iTunes podcast. I'm on soundcloud as well. If you want to go there, or, Google play, different places, please feel free to leave some ratings, reviews, and if you've got any questions, go ahead and throw them on there too. That would be awesome. Thank you very much for listening.

Are you looking to jump start your business by learning or getting help from the real experts? Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.

What's going on guys hey this is Coulton Woods and you're listening to another episode of learning from the experts.

And today I'm actually coming to you from Phoenix, Arizona.

I'm sitting in the hotel room right now, actually brought my recording Mic with me so we can have it for some Facebook lives we were doing in our hack MLM group and helping a bunch of people in there.

But anyway, so I brought my Mic and I wasn't planning on recording any episodes while I was here, but I have something that I want to share with you guys that I totally was just like, I have to share this because it 100% agrees with what I teach and my philosophy on learning from experts.

So here's the deal.

I know how frustrating it is as an entrepreneur to waste countless hours sifting through, want to be experts who've never actually helped me in the end.

Then to learn years later that there was an expert who really could help me a hundred times faster than learning it on my own.

I have created this podcast to save you time and money while taking you on a journey with me as I learned from an interview, real experts who can actually help you grow your business.

My name is Coulton Woods and you're listening to Learning From The Experts.

I'm actually coming to you tonight because I wanted to go through something that I think is super key for everybody in all of your Business, whatever you do, whether it's online marketing, even if it's a brick and mortar, whatever it may be.

I was just sitting on my hotel bed actually and I was working through some stuff on my laptop and I was like, holy cow, I gotta record this episode like right now and get it out to you guys.

So that's what I'm doing.

I'm recording it right now and getting it out to you and I hope you guys enjoy this, but I wanted to walk through something with you.

So we are here at the product launch formula live event from Jeff Walker.

And if you haven't read Jeff Walker's launch book, I highly suggest you do.

So if you sell any kind of products and you want to really increase the revenue of your launch of any new products that you're putting out there, um, his strategies have worked for hundreds.

I mean thousands.

I should say thousands of companies, to actually launch their products successfully.

So we are here because we want to hack his event essentially.

So we're modeling after his own event, the event team that runs his event is one of the best and we really want to hire them and they're kind of not really giving us the time of day right now.

So we are here to hack them essentially.

So we can figure out the little things they do, the little isms here and there and how many people they have going here and what the structure is and how they frame everything.

The registration tables, like everything down to the detail.

We're here to figure out for our OfferMind event so that we can make it that much better.

Just give it that extra little touch.

But as I've always said, if you want to learn how to do it right, you go to the expert, you find out the person who is doing it right right now.

That's what we're doing.

We're following that model, the model that I've seen so many experts do.

They find the expert that is the best, and they say, that's the person we need to go to.

That's the person we need to hire.

That's the person we need to figure out, to get the right stuff from them so that we can upgrade our business to the next level.

So that's exactly what we're doing.

That's such a huge hack, I mean, I don't feel like I really illustrated that well enough for you.

But that's such a huge key to getting to the next level in whatever you're doing.

If you guys haven't read launch by Jeff Walker, I highly suggest you do.

He's helped thousands of people launch their businesses, and their products and be successful in it.

He has a very good system for that.

Steve's really good at launching all of his products as well.

And he learned from Jeff Walker quite a while ago in the beginning and that's why he's good at what he does on the launch campaigns for his products because he learned from him in the beginning.

So we're here to learn from him again and I'm like, I have to let everybody know what we're doing here and why we're doing it because you guys need to be doing the same thing.

If you guys want to get to the next level, you need to find that expert, you need to find the person that's going to get you there.

And look around, kind of check it out.

And that's exactly why I interview people on the show and I'm really excited for the next interview that I'm going to be putting on here.

I have recorded it already.

I've got it all together.

I'm actually going to do a launch.

I wanted to come to Jeff Walker's launch event first so that I could get a little bit more of a deep dive into the launch campaign stuff so I can do a bit more of a launch for that episode and kind of Redo my podcast there cause I really haven't promoted this a ton yet.

So I want to start promoting it and kind of do a little bit more of a launch with this.

So that's one of the reasons why we're here.

But I just wanted to go through that real quick, make it a little bit of a shorter episode for you guys today.

If you need to get to the next level or if you know where you need to improve on to get to the next level, find the expert who has already done it, knows the path and can take you along that path to the right success or the right point that you want to get to.

 And that's all I got for you guys today.

Thank you so much for listening.

Are you looking to jumpstart your business by learning or getting help from the real experts?

Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you.

Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.