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5.00 stars

30:40

EventUp

by Innovate Marketing Group

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!

Episodes

72. Turning setbacks into success with Jennifer Minzey from Kaiser Permanente

42m · Published 08 May 17:00

Jennifer Minzey, meeting planner at Kaiser Permanente, joins Amanda Ma, CEO and Founder of Innovate Marketing Group to discuss some of the most unforgettable events and share strategies behind every successful event. Tune in now at EventUp!

Follow us!

https://www.linkedin.com/company/innovate-marketing-group

https://www.linkedin.com/showcase/eventup-podcast

https://www.instagram.com/innovatemkg/

71. Crafting Inclusive Events & Navigating Accessibility with Amanda Ma & Cecilia Rideout

29m · Published 25 Apr 17:32

Join Amanda Ma, CEO of Innovate Marketing Group, in a conversation with Cecilia Rideout, Event Manager of Innovate Marketing Group, as they explore the importance of inclusivity and accessibility in event planning. From legal requirements to success stories and practical strategies, discover how to ensure inclusivity in your events. Tune in for insights on collaboration with venues, leveraging technology, and the future of accessibility in the industry.

https://www.instagram.com/innovatemkg/

https://www.linkedin.com/company/innovate-marketing-group

https://www.linkedin.com/showcase/eventup-podcast

https://www.instagram.com/eventuppodcastshow/

70: Living the Party Lifestyle from The Party Goddess Marley Majcher

27m · Published 11 Apr 16:25

Marley Majcher, CEO and Founder of The Party Goddess joins Amanda Ma, CEO & Founder of Innovate Marketing Group. Hear about VIP experiences and exciting behind-the-scenes stories for a peek as you've never had before. Listen now on EventUp!

Follow us!

https://www.instagram.com/innovatemkg/

https://www.linkedin.com/company/innovate-marketing-group

https://www.linkedin.com/showcase/eventup-podcast

https://www.instagram.com/eventuppodcastshow/

69: Harnessing Creator Marketing with Nadine Gamie from Amazon

20m · Published 28 Mar 19:37

Nadine Gamie, Creator Marketing and Partnerships Manager at Amazon, joins Amanda Ma, CEO & Founder of Innovate Marketing Group to discover how to stand out in the marketing world by tapping into the creativity and influence of creators. Listen now as we uncover the secrets to implementing influencer marketing to boost your brand and truly connect with your audience.

https://www.instagram.com/innovatemkg/

https://www.linkedin.com/company/innovate-marketing-group

https://www.linkedin.com/showcase/eventup-podcast

https://www.instagram.com/eventuppodcastshow/

68. Spotlight on Hospitality Excellence with Mai Lim, Director of Intermediary Sales at Visit Las Vegas

25m · Published 13 Mar 18:49

Join host Amanda Ma, CEO of Innovate Marketing Group, for an inspiring chat with Mai Lim, Director at LVCVA. With over two decades of experience, Mai shares insights from her leadership journey at MPI and her role as a Smart Woman in Meetings-Industry Leader. Discover Mai's passion for mentorship and her invaluable contributions to the world of events. Tune in for insights from a true hospitality trailblazer!

https://www.instagram.com/innovatemkg/

https://www.linkedin.com/company/innovate-marketing-group

https://www.linkedin.com/showcase/eventup-podcast

67. Discover Visit Anaheim’s blueprint for elevating global events with Mariles Krok

28m · Published 28 Feb 18:20

Uncover the secrets to elevating global events in the dynamic City of Anaheim as Mariles Krok, VP of Meeting & Partnership Sales at Visit Anaheim, joins Amanda Ma, CEO & Founder of Innovate Marketing Group. Join us for invaluable insights and strategies shaping unforgettable experiences.

Listen now on EventUp!

Follow us!

https://www.instagram.com/innovatemkg/

https://www.linkedin.com/company/innovate-marketing-group

https://www.linkedin.com/showcase/eventup-podcast

66. Beyond the Algorithm: Building Brands That Matter with Denise Vitola

35m · Published 14 Feb 17:17

Embark on a journey of influence and passion with Denise Vitola, VP of Brand Integration at Bayer, and Amanda Ma, CEO of Innovate Marketing Group. Uncover the secrets of influencer marketing and cultivate your own passion. Tune in now on EventUp!

Denise Vitola is a highly accomplished leader in the marketing and communications world, with 20+ years of experience and expertise in branding, influencer marketing, PR, and social media. She currently leads these efforts for Bayer Consumer Health, driving influencer adoption and award-winning campaigns. She's known for taking risks, building campaigns with new media at their core, and delivering big results with sharp consumer insights and pop culture/social media understanding.

https://www.instagram.com/innovatemkg/

https://www.linkedin.com/company/innovate-marketing-group https://www.youtube.com/@innovatemarketinggroupinc.7348

65. 2024 Event Trends & Forecast

24m · Published 31 Jan 20:47

Join Amanda Ma, Founder & CEO, and Sara Rosas, Business Development Manager of Innovate Marketing Group, for an exclusive dive into the highly anticipated "State of the Events Industry 2024." Explore the trends, innovations, and strategic insights shaping 2024's events landscape. Whether you're a seasoned professional or an enthusiast, this podcast is your gateway to understanding the pulse of the events world in 2024. Tune in now on EventUp!

Download our 2024 State of the Industry report HERE!

64. Unraveling the Power of Incentive Travels with Annette Gregg from SITE

34m · Published 05 Jan 16:52

Annette Gregg - CEO of SITE - Society for Incentive Travel Excellence, joins Amanda Ma, CEO of Innovate Marketing Group to explore her extensive expertise, latest trends, and unraveling secrets of incentive travel. Get ready for insights, stories, and a unique perspective on the power of incentive travel. Listen now on EventUp!

Annette Gregg has a wealth of experience in event planning, management, and industry leadership. She is recognized for her expertise in designing and executing successful meetings and events. Additionally, Annette is actively involved in industry associations, contributing to the advancement of best practices and innovation within the meetings and events sector.

https://www.instagram.com/innovatemkg/

https://www.linkedin.com/company/innovate-marketing-group

https://www.youtube.com/@innovatemarketinggroupinc.7348

63. This is how Google does Events with Megan Henshall

22m · Published 12 Dec 23:11

Megan Henshall, Global Events Strategic Lead at Google, joins Amanda Ma, CEO of Innovate Marketing Group to discuss how Google does events! Listen now on EventUp!

Megan (she/her) joined Google in April 2019, and serves as the Global Events Solutions, Strategic Lead. She partners across Google to understand how events drive business, build communities and promote cultural continuity, informing strategy for a global team of amazing event professionals. She leads an internal/external innovation effort called the Google Experience Institute (Xi), focused on the future of human-centered, multi-modal experience design.

https://www.instagram.com/innovatemkg/

https://www.linkedin.com/company/innovate-marketing-group

https://www.youtube.com/@innovatemarketinggroupinc.7348

EventUp has 76 episodes in total of non- explicit content. Total playtime is 38:51:00. The language of the podcast is English. This podcast has been added on August 30th 2022. It might contain more episodes than the ones shown here. It was last updated on May 18th, 2024 04:40.