Growth Velocity Show - Digital Marketing, Growth Hacking and Startup Tip‪s‬

It's hard to be a great salesperson without coming across as pushy.

Most people think that in order to be a successful salesperson, you have to be manipulative, aggressive, and often times slimy. This simply isn't true.

The growth velocity podcast is here to help. In this episode, I'll teach you how to increase your sales numbers without feeling like a douchebag. I'll teach you how to sell in a way that's authentic to you and your brand. You'll learn how to close more deals and make more money while having fun along the way.

Did you know there are over 1 million books published each year, yet most of us only read 2-3 per year! Why? We all know that we should be reading more books to improve ourselves but, with our busy day jobs and personal lives, it's hard to find time for it.

Today’s episode is here to help you by finding the best LIFE CHANGING book recommendations out there. These are the kind of books that will help you get out of a rut and drive you back on the road to success! Why not make these 3 books your reading material for the year? 🤓

Book #1 The 4-Hour Work Week, Timothy Ferriss

Book #2 The 7 Habits of Highly Effective People, Stephen R. Covey

Book #3 How to Win Friends and Influence People, Dale Carnegie

A Multi-MILLION DOLLAR Business in a Year? Really?! 🤑

In this episode, I'm going to show you how I created a million-dollar business. Now, I know what you're thinking: "Howard, that's impossible! A million dollars? That's just crazy talk!" But it's true.

The secret to my success? I’ve taken the risks, made mistakes...and learned from them. This is how I created my first MULTI million dollar company... And now I'm going to show you how too!

Tip #1 Focus on the Fit

Tip #2 Speed is King

Tip #3 Build a Growth Engine

Is Remote Working a Dream or Reality? 🤔

Have you always dreamed about working from WHEREVER you want? 🏝 Since the pandemic, there was a period that everyone was working remotely. For many businesses, the switch was challenging, however, it certainly has its benefits!

In this episode, I will give you my 3 top tips on how to effectively structure and manage a remote company, along with some useful online tools that have been essential to my business.

Tip #1 Pick your beat 

Tip #2 ‘Jeff Bezos’ your meetings 

Tip #3 Select your tech stack

The WORST thing you can do when hiring an agency... ⚠️

One of my favourite quotes is from Gabriel Weinberg, CEO & Founder of DuckDuckGo and author of Traction, who said “Almost every failed startup has a product. What failed startups don’t have are enough customers.”

Building a customer base for your startup is going to be the most difficult and important part of launching your business, yet one of the biggest mistakes I’ve seen startups doing is hiring an agency to do it for them! So when should you start outsourcing your work to the experts? 🤷

In this episode, I am going to talk you through my 3 top tips on WHEN you should hire an agency and HOW to find the right fit for your startup - so you can avoid making a costly mistake. 💰

How do you Raise $1 MILLION DOLLARS For Your Business? 🤑

There has never been a better time to raise investment for your startup, so much money is going into SaaS and technology. All you need is a good idea and you can raise millions!

In this episode, I want to discuss with you how I was able to raise millions for my startup business, along with my 3 top tips on how you can too. 💰

Now really, you can apply this to any special occasion, whether it be Christmas, Halloween, Valentine’s Day or Easter. So why are we specifically talking about Black Friday? 🤔

Did you know, in America alone, 150 million people bought stuff on Black Friday with an average spend of $300 and it is routinely the busiest shopping day of the year. Therefore, by creating an effective Black Friday Campaign, you’re only leveraging the fact that people are prepared to buy stuff already.

In this video, I want to discuss with you the 4 key steps in creating a successful Black Friday Marketing Campaign.

Most people approach digital marketing like a lottery. They don't know what to do, so they just throw up random posts and hope that one of them will hit the jackpot.

But you can't win the lottery if you don't enter it, right? The same is true with digital marketing. You have to start somewhere and then keep testing until you find something that works for your business. It's not easy but it's worth it in the end!

I have been blessed to be in a position to coach and mentor thousands of marketers and entrepreneurs over the last few years. In that time I have seen a lot of common mistakes that keep popping up which I want to share with you today. In this episode, I will highlight the 3 most common marketing mistakes I have seen over the years and how you can avoid them. That way, you’ll be one step closer to hitting the jackpot!

You will learn:

1. Don’t be a Magpie

2. Have a Clear KPI

3. Don’t Have Feature Rich Messaging

4. A Free Gift For You...!

How to Grow Your Company Using Partnerships?
Partnerships are super important when thinking about your marketing and growth strategy.
When you’re launching into the market for the first time or even launching a new product for your existing business, you want to have an audience or a potential pool of customers for it. Usually this takes a huge chunk of time, money and effort to build an audience from scratch.
But what if I told you there is a way to fast track growing your audience; instead of building it from scratch - just simply by tapping into an audience that has already been built?
In this episode that’s the big idea I want to talk to you about along with how you can extract that power using these 3 tips:
Tip #1 Find Your Tribe
Tip #2 Siphon off your tribe to where you are
Tip #3 Systemize the scaling

I have hired a lot of growth marketers in the past, many of which were EPIC fail.

We all know that hiring a bad growth marketer can be a total disaster. They could burn through your budget without any results or they might even damage your brand forever. On the other hand, if you hire a good one it will pay off in spades.

I have been there and done that so I am going to share my mistakes with you so that you don't have to repeat them when hiring someone new for this position in your company. In today's episode, I will give you actionable advice on how to find and work with great growth marketers who get results!

You will learn:

Tip #1: Have a World-Class Job Description

Tip #2: Fill Your Funnel

Tip #3: Consistently Test