The Girls in Marketing Podcast

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This week, we have an International Women's Day special for you.

At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love.

But we know that's not the reality for everyone.

Join us in today's episode as we discuss: -What International Women's Day means to us -Why it is important to advocate for women -Good International Women's Day marketing campaigns, from Nike, CPB London and more -Gender inequality in marketing as of 2024

This is such an important episode and we hope you all join us in raising awareness of International Women's Day on the 8th March!

See you next week for another episode!

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Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS

Today, we have an SEO marketing special for you!

In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to strengthen their SEO skills.

This episode covers:

-Working in SEO

-The evolution of Search and SEO

-How to optimise user journeys

-TikTok’s impact on Search Engines

-Working with huge brands, like LEGO and Gucci

A huge thank you to Tasha for coming on the podcast!

If you enjoy this episode, please hit the follow button and share the episode with your marketing friends so we can make the podcast even better for you.

Until next week, we’ll see you on social media to discuss this week’s podcast!

⭐️ Make sure to explore Hostinger's Website Builder: ⁠⁠https://www.⁠hostinger.com/girlsinmarketing⁠⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⭐️

Does budget actually affect the success of your marketing campaign?

In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don't have a million-pound marketing budget to play around with.

Join us as we discuss low-cost vs high-cost marketing campaigns, with some great examples from SURREAL Cereal, Grammarly and Moonpig.

This episode covers:

• Marketing budgets
• Examples of low-cost marketing campaigns
• Harnessing your creativity
• Taking inspiration from other campaigns

Also, be sure to check out our Kingsbridge Insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Thank you for listening to our podcast, we'll see you in next week's episode with another special guest.

Check out our amazing sponsor, Hostinger: ⁠https://www.⁠hostinger.com/girlsinmarketing⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⁠

We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode.

Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy.

This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon.

This episode covers:

• How to create an effective email marketing strategy including hyper-segmentation and hyper-personalisation
• The future of email marketing
• Email marketing misconceptions
• How CRMs and email marketing need to work together
• Data-driven marketing

Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g

Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/

See you next week for another episode!

Check out Hostinger's Website Tool here: https://hostinger.com/girlsinmarketing

Check out Kingsbridge Insurance here to find out more about Employers Liability: https://go.kingsbridge.co.uk/gim-podcast-el-jan24

Is Influencer Marketing nearing the end?

There's no denying that the influencer industry is changing as we know it.

With huge influencers like Molly Mae, Grace Beverley and Steven Bartlett rapidly changing the influencer landscape, we must be aware of all the changes happening in the space.

In this episode, the Girls in Marketing Team discuss:

• Examples of successful influencer marketing
• Their own experiences of being influenced
• Some not-so-good examples of influencer marketing
• The evolution of influencers

You guys love us discussing influencer marketing and, if you haven't already, go check out our other episodes on this topic:

A Deep Dive Into Influencer Marketing with Fadzi Nyama: https://go.girlsinmarketing.com/47XkKyz

Understanding Influencer Marketing with Natalia Cortazar: https://go.girlsinmarketing.com/4beO5r0

How Influenced Are We By Influencers? : https://go.girlsinmarketing.com/3UlxrQr

Thanks for listening to this episode, we'll see you next week in a brand new episode!

Today, we have Jo Bird on the Girls in Marketing Podcast!

Jo is the Creative Lead for Lounge, the disruptive lingerie brand taking the industry by storm.

From working at e-comm powerhouses like Gymshark and Lounge, Jo shares some practical insights into how to be your most creative self. We’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into how to be heard and why personal branding is so important today.

This topic covers:

• Working on creative campaigns for Gymshark and Lounge Underwear
• Developing a strong personal brand
• How to get ideas approved by managers or senior leaders
• The process of designing the new Lounge stores

A huge thanks to Jo for coming on The Girls in Marketing Podcast!

Remember to check out our amazing sponsor, Hostinger, here: hostinger.com/girlsinmarketing

Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!

Thanks for your support of the podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/

Everyone's career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship.

The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree.

We've sat down today to talk through our career journeys, including how we all began working at Girls in Marketing too.

This is our FIRST team episode of 2024 so make sure you show the love on socials!

As always, a huge thank you to our new podcast sponsors, Hostinger and Kingsbridge Insurance!

Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing

Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Thanks for listening into this week's episode, we'll see you next week!

Welcome back to The Girls in Marketing Podcast!

Girls in Marketing is one of the biggest marketing communities out there, with a following of over 350,000+ marketers.

The online community was started in 2019 by Liverpool-based, Olivia Hanlon, with no idea about its impact on the marketing industry many years later.

Today, our Founder and CEO, Olivia Hanlon, is in the podcast hot seat and is ready to spill all the Girls in Marketing secrets about the journey so far.

In this episode, Olivia chats about:

• The Start of Girls in Marketing
• The Future of the Girls in Marketing Podcast
• Building Your Personal Brand and The Pressure of Being Online
• The Future of Her Community-Based Business
• Taking Risks in Business and Your Career

This is a very special episode to kick off season 5 of the podcast so hopefully you enjoy it!

A special thank you to our NEW sponsor of the podcast, Hostinger!

Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing

We'll see you next week for another episode!

Welcome to a festive edition of The Girls in Marketing Podcast! Today, we’re sitting down to discuss some of the team’s favourite Christmas marketing adverts of 2023.

From heartfelt charitable ads to light-hearted supermarket skits, we cover a broad range of Christmas ads! So grab a cosy cup of something warm and listen to this exclusive edition of The Girls in Marketing Podcast.

We’ll be back with a brand-new season in January with a new episode every week with some guests you won’t want to miss.

Make sure you’re following us to get notified when we release a new episode and follow our Podcast LinkedIn Page to get a behind-the-scenes look at the podcast.

Enjoy the episode!

It's the final episode of season 4 of The Girls in Marketing Podcast 🥳

This season has been an absolute rollercoaster and we can't believe it's over already! We’ve had guests from incredible brands who shared their insights and expertise on a range of marketing topics so if you haven’t already, go back and dive into some of this season’s episodes.

We can’t thank you enough for listening and engaging with the podcast. Every rating and listen, really does help us more than you could imagine!

A huge thank you to you for listening to our episodes this season and even though the season is over, don’t worry, you can stay up to date with podcast news here:

Follow our Podcast LinkedIn Page ➡️ https://www.linkedin.com/showcase/the-girls-in-marketing-podcast/

Subscribe to our podcast mailing list for exclusive sneak peeks ➡️https://go.girlsinmarketing.com/3OBzQlx Subscribe to our YouTube channel for behind-the-scenes content ➡️https://www.youtube.com/@GirlsinMarketing