The Girls in Marketing Podcast

Welcome back to The Girls in Marketing Podcast!

Today's guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work.

Going from freelancer to founder of social media and talent agency, Handled Agency, Fadzi has picked up a range of expertise which she shares in today's episode.

This episode covers:

-The truth about being an influencer

-Using social media to build community

-Building meaningful brand partnerships

-Transitioning from freelancing to agency life

A huge thanks to Fadzi for sharing her wisdom, we loved recording this episode and hope you enjoyed listening too!

Make sure to like and rate our podcast if you haven't already :)

Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv

Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you've ever wondered whether memes are relevant to your marketing strategy, today's episode is for you.

This episode covers:

• Memes in a social media strategy
• Reactive marketing
• Trending topics in marketing
• The importance of timing in marketing

Head over to our socials to check out some of our own memes!

Enjoyed this episode? Make sure to go rate our podcast to help us improve the podcast for you!

Welcome back to The Girls in Marketing Podcast!

Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke.

Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of England.

Justin and Lee are industry leaders in the digital space and make this episode a great one no matter what stage you are in your career. Listen in to find out more about the pair and the future of SocialNorth (spoiler: they have BIG plans 🚀).

This episode covers:

• Building a community in a saturated market
• Working in social media
• Agency life and consultancy
• SocialNorth
• Public speaking and events

A huge thanks to Justin and Lee for joining us on this episode!

Make sure to go and listen to the rest of our podcast episodes to continue strengthening your marketing knowledge!

If you did enjoy this episode, make sure to go like and follow our podcast to be notified when we upload next Wednesday.

Welcome back to The Girls in Marketing Podcast!

Today, the Girls in Marketing team are sitting down to discuss a topic on everyone's lips right now... Artificial Intelligence (AI). AI is a scary topic to discuss for a lot of marketers but we're here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It's clear that AI is here to stay so make sure you listen to this episode to listen to our perspectives.

Topics covered during this episode:

• Artificial Intelligence tools
• Is AI going to replace marketers?
• Improvements in the AI space
• ChatGPT and Bard

Thank you for listening to this episode of the podcast! Make sure to like and follow our podcast to help us continue to bringing you some great episodes.

If you're new around here, make sure to check out Girls in Marketing and how you can get involved here: https://go.girlsinmarketing.com/47inJ5m

👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 Today, we have Grace Andrews on the Girls in Marketing Podcast! Grace is the Marketing Director for The Diary Of A CEO & Steven Bartlett and is a well-known face in the world of social media. Running a community of millions across a range of social media platforms, Grace is your go-to person for social media trends and updates. From being a Social Media Manager to progressing to Marketing Director at a young age, we’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into what it’s like to work for Steven Bartlett. This topic covers: -Career progression from Social Media Manager to Marketing Director -Developing a strong personal brand -Understanding social media platforms for your brand -Working for Diary of a CEO & Steven Bartlett Huge thanks to Grace for coming on The Girls in Marketing Podcast!

If you’re wanting to see more from Grace, make sure to follow her on LinkedIn and check out her membership webinar ‘Is it worth investing in video content?’ in the Girls in Marketing Membership.

This week, we’re back with a special guest to talk all about positive workplace culture! Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shift within your workplace before, this episode is a great listen. Topics discussed on this episode: Positive workplace culture What makes up good and bad company culture? Red and green flags during the hiring process Feeling satisfied at work Make sure to tune in to see what you can do as a marketer to foster a more positive culture in your workplace!

👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 This week, copywriting expert, Ellie Perkins, joins us on the podcast! After founding her own copywriting and social media management agency, Write & Sunny, Ellie has become widely known for her copywriting expertise. In this episode we’re talking about Ellie’s career journey into marketing, how she turned her love of copywriting into a career and how to navigate running your own business. We're sure you'll be able to take away many practical tips and tricks to improve your marketing! Topics covered in this episode: -Copywriting tips and tricks -Being a self-employed marketer -Improving your inner copywriter -Finding inspiration as a marketer We've also worked with Ellie on our brand-new copywriting course which you can check out here: https://go.girlsinmarketing.com/3PzN1Wd You can go follow Ellie here: https://go.girlsinmarketing.com/443AHC7 If you enjoyed this episode, make sure you're subscribed for some more marketing content 👏

We're back with another snack episode of The Girls in Marketing Podcast! This week's topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice?

In this episode, the Girls in Marketing Team talk about:

• Types of influencer marketing
• Business-to-business marketing

• Examples of successful influencer marketing campaigns

Make sure to tune into our other snack episodes to hear the team debate different topics in marketing!

On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce.

If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing.

Topics covered in this episode:

• Customer lifecycles and journeys
• Integrating customer experience and marketing
• Using customer data
• The acquisition and retention of customers
• Understanding your customer

Don't forget to follow our podcast to be notified when our next episode is released!

If you're new around here, make sure you get involved with Girls in Marketing:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Website: https://www.girlsinmarketing.com

Do you have to have a big budget for a marketing campaign to be successful? Today, Olivia, Amy and Keira sit down to brainstorm campaign tips for any marketing campaign, big or small, and discuss whether big budgets are ever really necessary. This episode doesn't hold back on how brands can get involved with trends and the team provide some great examples of big and small-budget marketing campaigns.

In this episode, the Girls in Marketing Team talk about:

• Examples of great marketing campaigns
• Marketing budgets
• Brainstorming campaign ideas
• What makes a successful marketing campaign
• Working as a small business

This episode is a great listen and we'd love to hear your thoughts on Big Budgets vs Small Budgets in Marketing on our social channels:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg

Check out how you can get involved with us here: https://go.girlsinmarketing.com/41JVd8H

Don't forget to follow us if you enjoyed this episode!