The Girls in Marketing Podcast
by Girls in MarketingMarketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.
Copyright: Girls in Marketing
Episodes
Harnessing the Power of Brand Ambassadors with Jodie Cruttenden | The GelBottle
29m · PublishedAre you looking to get ambassadors involved with your brand? Tune in to this episode to see how one of the biggest nail care companies does this.
This week, we're back with another podcast episode all about using brand ambassadors to grow your brand. In this episode, Olivia sits down with Jodie Cruttenden who is Global Brand Ambassador Manager for The GelBottle, a leading brand in the nail care industry. Jodie has worked on campaigns with a range of well-known names including Maura Higgins and Megan Barton-Hanson. With a collective social media following of over 1 million people, the reach of The GelBottle is huge and the brand's ambassador scheme has helped to grow and connect this following further.
This episode covers:
- Brand ambassadors
- Working with influencers
- Untraditional routes into marketing
- Working for a huge company, including Ann Summers and The GelBottle
- Local marketing
- Growing an online community
- Influencer programmes
- Marketing and taboo topics
This episode is a must-listen for anyone wanting to implement a brand ambassador scheme to help grow a community for their brand and a huge thanks to Jodie for joining us on this episode.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #16: How to Start a Career in Marketing?
17m · PublishedFrom career beginners to career changers, in this episode of The Girls in Marketing Podcast we cover tips and advice to help you start a career in marketing. Listen in and find some inspiration to give your marketing career a kickstart! This episode covers:
- Untraditional routes into marketing
- How to get started in marketing
- Getting work experience
- Changing your career into marketing
Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Progressing in Your Marketing Career with Becca Vines and Megan Lowry
46m · PublishedIn this episode of The Girls in Marketing Podcast, Olivia and Amy are joined by Becca Vines and Megan Lowry, two of our very own Girls in Marketing members. Weโre super excited to have Becca and Megan on the podcast and we going to talk about all things professional development and building a career in marketing. Progressing in your marketing career is difficult and establishing the right direction for you can be tricky. Becca and Megan discuss tools they have used to further their marketing career and they don't hold back! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #15: Social Media Platforms That Disappeared
25m · PublishedIn this episode, weโre reminiscing on some of the social media platforms of yesteryear! From Clubhouse to Myspace, we discuss why some of these platforms arenโt around anymore and what we think they could have done differently to survive!
Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Understanding Influencer Marketing with Natalia Cortazar
59m · PublishedIn this episode, Olivia sits down with Natalia Cortazar, Founder of The Good Egg Agency. The Good Egg is an influencer marketing agency leading the evolving creator economy at the moment. As well as a founder, Natalia is also a public speaker and podcast host. Natalia has worked on campaigns for some huge brands including H&M, TikTok and Pret and now works with some of the biggest influencers around.
This episode is a great listen for anyone wanting to find out more about the influencer marketing industry. We discuss everything with Natalia from moving to the UK to the current influencer marketing landscape and we even touch on the latest 'de influencing' trend. Keep listening to find out all the latest influencer marketing secrets from the founder of one of the UK's biggest influencer agencies around.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #14: International Women's Day and Advocating for Women in the Workplace
21m · PublishedHappy International Women's Day 2023! ๐ฅฐ
Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear โ and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
In this episode, we talk about the importance of International Women's Day (IWD) and the 2023 theme of embrace equity. We also discuss how to speak up as a woman in the workplace, and how you can advocate for other women in the workplace. Tune into this episode if you want to be part of the IWD movement.ย
Snack Ep #13: True or False? Debunking Marketing Myths
21m · Published๐๐๐ Sign up to The EmpowerHER Series here ๐ ๐ ๐
Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear โ and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
In this episode, we debunk common marketing myths and give our opinion on the myths. Tune in to hear our thoughts and feelings as marketers of these misconceptions we often hear from other people.ย
Mastering LinkedIn Marketing with John Williamson | LinkedIn
36m · Published๐๐๐ Sign up to The EmpowerHER Series here ๐ ๐ ๐
In this episode,ย Olivia sits down with John Williamson, Senior Content Marketing Consultant at LinkedIn. With over 10 years in the marketing industry, John has worked for a variety of companies including ITV, TheLadBible and now LinkedIn. He works with high priority brands on behalf of LinkedIn, so that they can get the most out of the platform. John has spoken on panels and at events about content strategy and brand strategy as well as recently delivering a session to our members on making creative LinkedIn content.
We talk about branded content on LinkedIn, humanising your brand online, the LinkedIn landscape and how it changes over the last few years as well as much more.ย
Are you eager to learn more about the world of content on LinkedIn? Tune into this episode!
Snack Ep #12: Is Your Network REALLY Your Net Worth?
18m · Published๐๐๐ Sign up to The EmpowerHER Series here ๐ ๐ ๐
Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear โ and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
In this episode, we talk about networking as a marketer - the good, the bad and the ugly. Tune in to hear our top tips for networking online and virtually as well as listen to our experiences with networking. Whether you're a pro networker or just getting started, you're sure to find this episode interesting.
Breaking Out of Your Brand Bubble with Alex Hickson
40m · PublishedIn this episode, Amy is joined by Alex Hickson, Head of Digital PR at TrunkBBI. Alex is also the Founder of ecommerce business, Flaming Crap, and co-host of the โWhere's The Bride?โ podcast.ย
We discuss the importance of storytelling and โbreaking out of your brand bubbleโ in marketing and PR and how to use it to increase brand awareness, specifically drawing on Alexโs own experience of launching his own candle company, Flaming Crap, in 2020.ย ย
As well as this, we talk about how to manage a team and the importance of being a good leader and fostering an inclusive work environment.ย It was wonderful having Alex on the podcast and here are so many incredibly useful nuggets to take away from this episode!
The Girls in Marketing Podcast has 94 episodes in total of non- explicit content. Total playtime is 51:24:06. The language of the podcast is English. This podcast has been added on October 25th 2022. It might contain more episodes than the ones shown here. It was last updated on May 20th, 2024 09:11.