Growth Maestros

In this episode, we peel back the layers on Acquisition vs Retention and explore which should be your organization's growth lever.

We speak to Abhishek Patil who handles Product & Growth at CRED and the Co-founder of GrowthX, about prioritizing retention while running on a constrained budget, blockers to prioritizing retention, and what impact it has on acquisition as a channel, CAC, and pricing strategy.

You can reach Abhishek on LinkedIn and Rajarshi on LinkedIn and Twitter.

By the end of December 2020, $60-65 million worth of Bitcoin trades on average were happening in India, every day. Mumbai-based CoinDCX reported a stunning growth in user base from 150K to 400K investors in just 15 months! To discuss the marketing and communication strategies driving this massive growth, we have with us Ramalingam Subramanian, CMO, CoinDCX.

You can reach Ramalingam on LinkedIn and your host Rajarshi on LinkedIn or Twitter. 

In this episode, we chat with Nikhil, VP of Product Management at ZestMoney about the post-pandemic growth in the consumer lending space and overall emergent trends from India's fintech vertical along with the role of product in driving this growth.

You can reach the speaker, Nikhil on LinkedIn and the host Rajarshi on LinkedIn or Twitter.

Access the State of Mobile Finance Report, 2021 to gauge yourself against the global and regional industry benchmarks!

In this episode, we sit with Louis Alston, Head of Operations at LifePay, one of the leading fintech players in the region, and discuss the growth of the vertical along with emerging trends in terms of digitization, consumerization, growth of digital banking, financial inclusion and literacy and the role of technology viz. open banking, blockchain and more!

If you have any more questions, please feel free to reach the host Rajarshi, or the guest Louis.  

With a plethora of health and wellness apps available in the market offering exercise from home, online meditation sessions, live training and more, the growth in usage, new users, retention, and time spent in-app have gone up significantly. In today’s episode, we talk to Nikhil, Co-Founder and CEO of LivWell, a healthcare and wellness app based out of SEA, making huge strides using blockchain technology along with brilliant incentives and gamification programs. 

It wasn’t long ago when the term “growth” was just used in passing while talking about marketing as a function. In a few short years, growth has become synonymous with good marketing practice. We are on course to seeing a similar evolutionary path when it comes to growth product management.

In this episode, we'll discuss growth product marketing as a career choice, core competencies required, everyday roles and responsibilities, along with use cases and examples. Joining us on the episode is Ameya Sawant, Growth and Special Projects, at ONE Championship, Asia's fastest-growing global sports media property based out of Singapore.

You can reach out to Ameya on LinkedIn and the host Rajarshi on LinkedIn and Twitter.

In this episode of #GROWTH Maestros, we sit down with Amanda Scarnechia, Manager, CRM and Consumer Data, at The Scotts Miracle-Gro Company to discuss how to build an effective email marketing strategy.

Listen to the full episode to understand behavioral trends in a post-pandemic world, get actionable strategies to overcome deliverability issues including use cases for creative off-season content and IP warming, efficiently leverage user data to create better segments and run personalized campaigns, along with a step by step process of creating the most effective email marketing strategy in 2021!

You can reach out to Amanda here and with your host Meagan here.

In this episode, we speak to Vera Rabkina, Head of Product at AppFollow about the hottest topic in ASO right now- Review Management.

We discuss the importance of a review management strategy, impact on CAC and LTV, how to build a robust and metrics-led review management system, how to measure its efficiency and tie it to business goals like revenue and app growth. You can find Vera on LinkedIn and the host Rajarshi on LinkedIn and Twitter.

In this episode, we speak to Sneha Shitut, product owner at Decathlon India about their omnichannel product strategy and how quickly they were able to roll out the signature, high-touch, offline customer experience onto the online platform, during the peak of the pandemic.

We also discuss the change in buying patterns and preferences and the corresponding response, the role played by the product in creating a seamless online-offline customer experience, user behavioral analysis, and personalized journeys, along with examples from new launches like ‘scan and pay’ and ‘contactless pick up’. You can reach Sneha on LinkedIn and Rajarshi on LinkedIn and Twitter.

In this episode, we talk to Data Strategy expert and Principal at Practico Analytics, Ruben Ugarte about the role of gut feeling and intuition in the world of data analytics, the right way to approach data with examples of analysis models, resolving delay in decision making due to time-consuming data collection process, addressing data shortage through concurrent thinking and data adoption lifecycle model, use cases and examples from data-driven organizations like Spotify and Airbnb.

The discussion is based on Ruben's new book titled Data Mirage. You can check out the book at https://rubenugarte.com/data-mirage/

You can find Ruben on LinkedIn/Twitter and the host Rajarshi on LinkedIn/Twitter.