EP13: Live Video for eCommerce

Special Guest: Stephanie Liu

Perhaps the biggest fear surrounding live streaming is the prospect of producing content that is somewhat flawed, or imperfect. That you’ll make mistakes on camera, or lack confidence. But, if you are looking to foster deeper connections with your customers and clients, and interact with them in an authentic way that portrays your company’s ethos and values, then live streaming simply does it like no other.

At its core, “Live streaming is not about perfection, but connection” says our special guest Stephanie Liu. As opposed to a logo, website, or even video, live streaming provides your customers with a real human that they can build a rapport with, and allows them to really get to know and understand your brand or business.

Live commerce uses live streaming in eCommerce, where real-time interactions between shoppers and sellers take place. It could be for selling an actual product during a stream or simply connecting with your consumers.

Whether live streaming is a new concept in your mind, or it’s been sitting there a while but you are hesitant to make the leap, this episode has you covered.

We discuss the immense benefits of live streaming, how it can give small eCommerce businesses an extra edge, and provide a practical, actionable framework to get the ball rolling. We even cover the mystical art of being confident on camera!

On this episode of #hostthepro, we are joined by a true expert in the field, Stephanie Liu. As co-founder of Leap Into Live Streaming, she has a wealth of experience and information on the topic. Armed with tips, tricks and practical formulas, Stephanie sheds light on why you should be live streaming, and how to do it well. Enjoy :)

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#ecommerce #livevideo #mayple

EP12: Conversion Rate Optimization & A/B Testing for eCommerce

Special Guest: Joris Bryon

Conversion rate optimization is the process of improving the shopping experience to drive a specific KPI — usually, sales. Conversion rate optimization (CRO) can be conducted on landing pages, category pages, or any other customer touchpoint.

Are you spending time and resources to increase traffic to your eCommerce website, and still not seeing the revenue you want? You might have a conversion rate optimization (CRO) problem.

In this episode, we discuss the top CRO strategies for eCommerce brands.  We teach you how to increase your conversion rate, optimize your product pages, and work better with the traffic that you already have coming into your website. We'll learn about A/B testing, and the best tools eCommerce businesses should use to improve their conversion rate and get more sales.

Our guest today is Joris Bryon. Joris founded the Dexter Agency in 2014 where he works on scaling 7 and 8-figure brands. He has also published a book on CRO called Kill Your Conversion Killers with The Dexter Method. Enjoy!

For further reading check our eCommerce CRO article: https://www.mayple.com/ecommerce-mark...

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#mayple #ecommerce #cro

EP11: SEO & Link Building for eCommerce

Special Guest: Brian Dean

Looking to construct an SEO link-building machine to help power you up the Google rankings? In this episode, you'll learn from a master in the field, Brian Dean. He'll teach you how to harness trends, build powerpages, and utilise widgets and tools to boost your website up the Google ladder! Not convinced he's an expert? Google him yourself and find out! (Spoiler alert: he ranks top!)

At the core, SEO & Link Building aims to persuade the complex algorithms of Google and other search engines that it can trust you. That trust can lead to higher rankings, increasing organic traffic towards your terrific website. Building links is a crucial part of any SEO strategy, yet requires time, effort, and expertise to achieve.

Today on #hostthepro, we host Brian Dean, a true expert in the world of SEO and backlinking. As founder of Backlinko and co-founder of Exploding Topics, Brian has a wealth of knowledge to bring to the table. With smart insights and actionable strategies, he reveals the different ways that smaller eCommerce companies can get their websites up the rankings and compete with the bigger brands.

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#mayple #seo #ecommerce #briandean #backlink

EP10 P2: LIVE Stream for eCommerce

Special Guest: Mike Allton

Livestream eCommerce is a business model in which retailers, influencers, or celebrities sell products and services via online video streaming where the presenter demonstrates and discusses the offering and answers audience questions in real-time.

Organic reach on social media is plummeting and social ads are getting more and more expensive every day. Everyone's looking for a way to stay on top of the algorithm. This is the second part of our interview with Mike Allton, one of the world's top social media experts, where he talks about live video streaming and how it is the best form of content to boost your organic reach.

EP10 P1: How to Leverage Negative Social Media Buzz

Special Guest: Mike Allton

We've all seen negative buzz before, when brands say the wrong thing and it generates a lot of pushback and negative publicity. In this episode, we sat down with Mike Allton, one of the world's top social media experts to talk about all the things that brands can do to leverage negative buzz on social media and be there for their audience.

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#mayple #socialmedia #internetmarketing

EP9: Customer Experience (CX) for eCommerce

Special Guest: Scott Lux

In ecommerce, customer experience (CX) is a customer's perception of their experience before, during and after visiting your online store. In fact, CX is the result of every interaction and touchpoint a customer has with your business.

The biggest eCommerce brands succeed because they work on perfecting the customer experience. They use surveys, data analytics, and customer journeys to identify roadblocks, increase conversions, and grow their business long-term.

In this episode, we got together with Scott Lux, an industry veteran that has worked with some of the biggest brands on improving their customer experience (CX). He shared a ton of gold nuggets with us, enjoy!

Host The Pro EP8:  Amazon Ads for eCommerce

Special Guest: Destaney Wishon

Hosted by: Rakefet Yacoby From, CMO @ Mayple

Amazon is the biggest marketplace in the world and one of the most crucial areas to master is Amazon ads. Amazon PPC is an advertising model in which advertisers pay a fee to Amazon when a shopper clicks on their ad (pay-per-click).

In this special episode in our series, we sat down with Destaney Wishon who is an expert in all things Amazon. We talked about eCommerce amazon ads, the best ad campaigns you should use, how your ads can help your organic reach and much more. Enjoy!

Check out Mayple's ultimate guide to eCommerce paid advertising - https://www.mayple.com/ecommerce-mark...

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#ecommerce #ppc #advertising #mayple

Host The Pro EP7: PR for eCommerce

Special Guest: Shama Hyder

How do you create long-term growth for your eCommerce brand? The answer is - PR (public relations). It's how you grow your customer lifetime value, how you build trust, and how you ultimately build your own brand.   

Listen to the world's top PR expert Shama Hyder, CEO of Zen Media on how to create the right PR strategy for your eCommerce brand, how to work with influencers and large publications, and build valuable relationships to scale your brand.

Hosted by: Rakefet Yacoby From, CMO @ Mayple

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#mayple #orbitmedia #ecommerce #contentmarketing #content #ecommercemarketing #shopify #PR #ecommercebusiness #dropshipping

Host The Pro EP6: Social Media Marketing for eCommerce

Special guest: Dhariana Lozano

Ecommerce social media is the practice of using social media to market an eCommerce store. Ecommerce stores can use social media to build brand awareness, attract online followers, and generate online sales. 

Companies can also use social media to get their brand, profile, and products shared online.  Why is managing your social media pages so important for your eCommerce ability to scale and are there any "secret tips" that can help you increase your revenue share from organic social media campaigns?  

Listen to the Social Media Expert & Speaker, Dhariana Lozano, President of Block And Ave., and learn how to manage your organic social media pages, to support your brand's ability to scale on all other channels. Get winning tips on the major social media activities and methodologies you need to follow, and on how you can grow your brand's fans.

Hosted by: Rakefet Yacoby From, CMO @ Mayple

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#mayple #orbitmedia #ecommerce #contentmarketing #content #ecommercemarketing #shopify #socialmediamarketing 

Host The Pro EP5: Email Marketing for eCommerce

Special guest: Chase Dimond

How to create the right email marketing flows and campaigns for your eCommerce brand and how can you effectively optimize them to keep lowering CPA and effectively use the highest ROI activity you'll ever run for your eCommerce business?  

Listen to the Ecommerce email marketing nerd & Influencer, Chase Dimond, and learn how email can affect your revenue (hint: it can generate up to 30% of it!), why is email marketing important now more than ever, and get TONS of valuable tips to help you earn more money and nurture your audience.

Hosted by: Rakefet Yacoby From, CMO @ Mayple

Visit us today: www.mayple.com 

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#mayple #orbitmedia #ecommerce #contentmarketing #content #ecommercemarketing #shopify