IAB Europe : Digital Dawn podcast

In this special episode, in celebration of International Women’s Day, our CEO, Townsend Feehan, speaks to Antonia Faulkner, Head of Marketing Analytics, Europe & APAC at Samsung Ads, and Philippa Snare, SVP EMEA at the Trade Desk about their experiences as leading women in digital advertising.

They dive into their own careers, talk about what it’s like to be a woman in digital advertising, and discuss some of the biggest challenges and opportunities for women in our industry today.

In this episode, Lauren Wakefield, Marketing and Industry Programmes Director at IAB Europe catches up with Mark Rogers Senior Manager, Product Management at Oracle Advertising about the wonderful world of podcast advertising. They dive into the opportunities available to advertisers in this space, discuss some of the biggest challenges for advertisers working with this format right now and look at what the future hold for this exciting, growing medium.

 In this episode, IAB Europe’s Chief Economist, Daniel Knapp, speaks to Ilhan Zengin, CEO of ShowHeroes Group, on mergers and acquisitions in digital advertising. They dive into the latest news in this space and also discuss some of the top video trends that we should be looking out for today.

To kick things off for 2022, IAB Europe’s Chief Economist, Daniel Knapp speaks with Andrew Hayward-Wright, Partnerships Director at SeenThis and Programmatic Advisor for IAB Europe about what we can expect for the year ahead. 

They discuss the hottest trends for 2022, including retail media, dive into the weeds of the attention economy, and talk about the importance of sustainability in our industry. 

In our latest episode, we ask 'what's next for cross-screen measurement', as IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett speaks to Paul Goode, SVP Strategic Partnerships, Comscore on the topic. 

They discuss why it is important, the work Comscore is doing in this space and what the future holds for cross-screen measurement overall. 

 In our latest episode, IAB Europe’s CMO, Helen Mussard talks to Alex Elmeir, Managing Director, International at Outbrain as they take a deep dive into Outbrain’s latest Guide to Consumer Insights and digital strategies for the 2021 Holiday shopping season. They discuss how consumer shopping habits have shifted, what is driving growth in the online shopping world and what the top priorities should be for brands looking to reach consumers over the festive period.

We are back with the second season of our Digital Dawn Podcast!
In the first episode of the new season, IAB Europe's Marketing & Industry Programmes Manager, Marie-Clare Puffet talks to Virginie Dremeaux, Vice President, Marketing and Communications, International at Freewheel. 

They discuss working in the world of CTV, dive into Freewheel’s latest research report - Advanced TV uncovered - and talk about what is in the store for the future of TV.

We're back with another Trust and Transparency season special! For the month of September, we have been taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry.

In this episode, IAB Europe’s CMO, Helen Mussard talks to Stevan Randjelovic, Director, Brand Safety and Digital Risk at GroupM on the subject of brand safety and brand suitability. They delve into what brand safety and brand suitability are, discuss significant changes that have occurred over the last twelve months, and share best practices, lessons learned, and what we can expect in the future. 

We're back with a Trust and Transparency season special! 

Over the next few weeks, we will be taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry.

In the first episode of our Trust and Transparency series special, IAB Europe's Chief Economist, Daniel Knapp talks to David Goddard, Vice-President of Business Development at DoubleVerify on the subject of disinformation. 

They delve into what disinformation is, discuss how we can fight it as an industry, and talk about the future of digital advertising and what needs to happen in order for us to overcome it.

In our final episode of season one, IAB Europe’s Chief Economist, Daniel Knapp talks to Adam Noble, Product Marketing Director at Index Exchange. They aim to demystify the complexity of the OTT landscape to bring a clear and deep understanding to advertising and marketing specialists and take a deep dive into the future of video advertising.