Marketers Club: Market your talent and earn what you're worth

Any serious business has a website. The question is how effective is your website at converting visitors into customers?

One of the most effective tools available to increase your conversion rate is the use of LIVE CHAT. If you are not familar with Live Chat, or not sure if it's right for your business, this episode will answer all your questions. 

My guest Terry Wilson, is founder of Chat Metrics and an expert in Live Chat. He shares a host of powerful reasons why if you have a website you should have live chat on it. 

They say Content is King and for good reason. Content Marketing is a highly effective way to build an audience and ultimately create a client base. 

When you know how to create great content you have taken a big step to building a profitable business. This week's guest is Morry Morgan and he shares the step-by-step content marketing process he's been using to grow his latest business. 

If you're looking for a practical example of real life content marketing then this episode is for you. 

The words you use to communicate what you do - matter. They Matter a LOT! 

The ability to write great copy is a skill every business owner either needs to develop or they need to hire someone who knows how to write great copy.

The words you place on your website and in your marketing materials have a huge impact on whether you are able to ATTRACT ATTENTION, and ultimately win a customer. 

In this episode I share 10 Powerful Copywriting Secrets ANY business can apply to producing better results.

Meet Jesse Cole. He's a rule breaker, a game changer and true innovator. When it comes to business whatever's normal you can be sure Jesse will do the complete opposite. 

He believes it's the best way to STAND OUT and his results prove that he's right. In this episode Jesse shares how he took a failed baseball team in Savannah and with no money turned into a roaring success. 

And it all started with one core belief. Put the Fan First. Always! If you want a shortcut to business success, this podcast is for you.

The media is hungry for content and you have the opportunity to position your expertise and become their GO TO person. 

In this episode PR and Media expert Monica Rosenfeld helps take the mystery out of how to work with the media and reveals that any business owner can create newsworthy angles the media will love.

If you want to claim a real competitive advantage, create instant credibility, increase your conversion rates and see a spike in sales, learning how to generate free media coverage is a great place to start.

Many entrepreneurs find selling difficult. If you suffer from sales reluctance or feel a sense of dreed whenever you need to ask someone to buy from you, this week's podcast is a must listen. 

If you run a business having the ability to generate sales is crucial. Knowing how to do it consistently, successful and without the need to twist anyone's arm is central to your success.

The secret to your sales success is not found in one big magic bullet solution. It comes from making little tweaks to dozens of little areas of your sales process. 

My guest this week is best-selling author Margie Warrell. In her latest book You've Got This, she explores the two big challenges in life.

1. How to identify why your here. What is your life's purpose?

2. How to cast a Bold Vision and trust yourself to achieve it? 

We are all on a mission. How big the mission is up to you to decide! No matter the size of mission you choose to pursue you will face obstacles, challenges and difficulties along the way. 

In this episode Margie explains your ability to stay on track comes down to one thing. Self Trust. Believing in yourself enough to know despite the hardship you may encounter, that You've Got This! You can find a way through the tough times and you will prevail.

Conflict is an inevitable part of all our lives, the real question is how do you respond to conflict situations? When difficult conversations need to be had do you tackle them head on, or do you duck and weave and avoid them as long as possible. 

No matter whether you are a person who thrives under pressure and enjoys managing conflict, or you are someone who avoids conflict at all costs, this week's episode is packed with great ideas to help you reduce conflict whenever it arises, with respect, skill and grace. 

There is no doubt that 2020 has been a challenging year and no one could blame you for feeling a little flat from time to time. So, as we continue to face uncertain times the question is how do we remain optimistic? 

My guest this week is Helen Mac. She is a optimism specialist. She works closely with leaders and companies helping them to work through challenges and remain positive, no matter the size of the issues they face. If you're looking for a shot in the arm and a little dose of positvity this episode is one for you.

People spend thousands of dollars on websites that look good but sell nothing. That's because your site needs to do more than look good and function correctly. 

The key to a success website or for any marketing initiative is the WORDS you use. 

When you know how to write compelling copy you will be able to attract and convert more visitors into buyers and in this episode Bernadette Schwerdt, founder of the Australian School of Copywriting explains exactly how to do it.