Marketers Club: Market your talent and earn what you're worth

It's noisy out there and if you want people to see, hear and respond to your marketing messages you better make sure they are highly relevant. 

Bill Cates latest book Radical Relevance explores what it takes to cut through a noisy marketplace and ensure your message is received. 

In this episode Bill outlines some of the rules to sharpening your message and penetrating the noise. If you run a business this podcast is a must listen. 

Marty Wilson is a former professional stand-up comedian who today travels the world teaching companies, the practical health, relationship and overall commercial benefits of adding humour to what they do and how they communicate. 

Science shows that people are more likely to listen, connect and establish trust with someone who makes them laugh. The good news you don't need to become a comedian, you just need to learn how to add a little humour and it's easier than you think.

Eric Bailey had to overcome incredible odds to realise his dream of being a professional basketballer. Eric played in the NBA and NBL and today travels the world teaching students and corporate audiences how to develop the mindset of a champion. 

If you're looking for a dose of inspiration and want to know how to cast a powerful vision for your life, this episode is for you. 

Who is the REAL you and are you brave enough to show to the world? 

In a world where most people do all they can is to fit in, the best marketers do the opposite. They look to stand out. If you've been squashing your creative side this episode explains why it's time to celebrate the things that make you, uniquely you and why it time to share them with the world. 

The truth is the vast majority of people are afraid to reveal who they are, instead choosing to conform to the acceptable norms. But if you want to make your marketing unique and distinctive, it's time to be brave and shine a light on the real you.

Your list is one of your most valuable business assets. If you don’t have a database of customer and prospects, you need to create one. You don’t want to rely on your social media channels. You want an email list that you own and control.

This episode comes with Bonus guide and Video Training which you can access at www.marketersclubacademy.com/listbuilding

During the Covid-19 crisis it was the businesses with a strong list that were best placed to survive. They were able to pivot their message and communicate quickly with a list of prospective buyers who knew and trust them. Allowing them to continue making sales.

Nothing causes more stress in a business than a shortage of quality leads coming in. The most effective way I know to generate leads is by creating a solid List Building strategy. And this week I step you through the whole process.

Seth Godin author of the Purple Cow called Podcasting the new Blogging. A lot of subscribers have been telling me how much they enjoy the podcast and it's got them curious about the option of launching their own.

So, this week I've asked someone with a lot of podcasting experience, Lyndal Harris from Podcast VA to come on the show and share EXACTLY what you need to know to create your own show.

Lyndal has helped hundreds of business owners to set up, launch and manage their own podcast. If you want to know what's involved and all the benefits that can come from producing your own podcast this episode is packed with information I wish I'd had before I started my show.

You may be wondering what's in a name. it turns out the answer is a lot. Brand names are more than a way of identifying one company from another. Great brand names can actually influence how popular and successful a company becomes. 

If you're not attracting the volume of clients you need right now, one of the issues might be the name of your business. My guest this week is Louise Karch, author of the book Word Glue. A Branding Expert, Louise has been helping to name companies for over a decade. 

So, whether you're thinking of a rebrand, launching your first business and wondering what to call it or simply interested in how to improve the positioning of your brand, this episode is for you. 

One of the consequences of the coronavirus has been that we have had to live in various states of isolation. As a result, our regular routines have been interrupted and our normal rhythms broken. This break in our usual patterns has been a source of great stress and anxiety for many people. 

The task of finding a new rhythm and a new routine can be challenging, so I've asked High Performance expert Lisa McInnes Smith to join me to share some practical things we can do to get our lives back into a positive groove, where we can continue to grow, develop and expand our abilities. 

It's a fun chat packed with great ideas. If you want to know how to maximise your ability to get the most out life in isolation, this episode is for you. 

In episode 35, Australia's leading parenting expert Michael Grose shares some valuable strategies about how to develop structures, create routines and make the task of juggle raising kids and working from home functional. 

Many parents are getting a crash course in home schooling their children, while they try to keep a business running. This wouldn't be easy in the best of times but with the added pressure of life in isolation thanks to COVID-19, the challenge just got even tougher. To learn how to make it work and maintain your sanity take a listen to what Michael suggests. 

One thing the Coronavirus has done is sharpen the focus of every business leader on the need to create a stronger online presence for their company.

The big challenge however, is knowing which tool to choose?

To help you cut through the confusion, I've decided to pull back the curtain and sharing the tools we use to drive our online success.

After several false starts, many challenges and some costly mistakes I finally found the right tool. In my opinion it's the most comprehensive, cost effective and easy to use tool on the market. It has been a game changer for my business.

This week I explore the challenges of getting started, the keys to accelerating success, and tool's, strategies and mindset you need to succeed online.