Marketing For The Culture

About Chantel George

Chantel George the founder of Sistas In Sales (SIS) - the largest global organization for women of color in sales. She founded Sistas In Sales out of a determination to promote, support, and encourage women of color in sales across all industries. Sistas In Sales partners with Fortune 500 companies, tech start-ups and consulting businesses to help them attract, hire and retain women of color sales professionals. SIS also provides world class training, networking opportunities, and above all else, sisterhood for this underrepresented community.

Chantel is also an experienced Senior Enterprise Account Executive in AdTech, MarTech & SaaS. With her attention to detail, thoroughness and client-first mentality, she has exceeded quotas, trained and managed Account Executives, as well as on-boarded larger scale clients for her previous companies.

Her work experience spans from Public Relations for BonFun, an international cognac company to a 4-year tenure at Yelp as a Senior Account Executive for their National Business, Dataminr as an Enterprise Account Executive enabling Public Relations, Corporate Communications professionals with the same technology that over 400 newsrooms use to extract impactful events from Twitter, and LinkedIn where served as a Senior Account Executive for strategic tech B2B marketers from Alibaba, Sony, Lumen/CenturyLink, and Neilsen. Chantel is currently a Senior Client Partner for the Technology and Telco business at Twitter.

About Sistas In Sales

Sistas In Sales (SIS) is the first national organization to serve women of color in professional sales careers with more than 5,000 members across the US. SIS’s membership represents a broad range of diverse women in media, software, finance, IT, education, and tech sales – with a focus on sharing knowledge and resources to build community, sisterhood, and empowerment through mastering the sales craft. Founded by Chantel George in 2017, SIS has worked to empower women of color through distinct networking, training, and career opportunities alongside a range of longstanding corporate partners that include Google, Salesforce, and Workday. This year, SIS is celebrating it’s 5-year anniversary with events highlighting it’s now-global member base, and culminating with the 2022 SIS Summit.

In this episode we discuss: 

• Chantel's four observations by working in sales.
• Breaking into the tech industry.
• Obtaining $1 million in sponsorship.
• The creation of Sistas In Sales and their upcoming conference on Sept. 21-23.

Thank you to our sponsor Concord Leadership Group. Check out the Quadrant 3 Leadership Coaching Certification, sessions start September 7th.

Contact Chantel:

• https://sistasinsales.com/
• https://sistasinsales.com/summit2022/ 
• https://www.linkedin.com/in/chantelgeorge/

Contact AAMA:

• Website: https://www.aa-ma.org
• Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN
• LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
• Instagram: https://www.instagram.com/aamahouston
• Twitter: https://twitter.com/AamaHouston
• YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
• Facebook - https://www.facebook.com/AAMAHou
• Merch: https://marketing-for-the-culture.creator-spring.com/

Isaiah Studivent is a digital entrepreneur and masterful practitioner in the digital marketing arena. Having successfully executed strategies in multiple configurations of marketing including media buying, content marketing, lead generation, and advanced attribution.

Isaiah is the CEO and Head of Growth at Evron Digital, a full-service advertising agency specializing in building momentum for businesses. He brings a youthful creative vision coupled with seasoned technicality from proven marketing tactics to position growing businesses at the apex of consumer interest and attention.

In this episode we discuss:

• Current gaps in the market
• Finding the right business partner
• Tips on client acquisition

Evron Digital

• Instagram: https://www.instagram.com/evrondigital/
• Facebook: https://www.facebook.com/EvronDigital/
• LinkedIn: https://www.linkedin.com/company/evro...
• Website: https://evrondigital.com
• Pinterest: https://www.pinterest.com/evrondigital/
• Twitter: https://twitter.com/evrondigital
• Tik Tok: https://www.tiktok.com/@evrondigital

AAMA

• Website: https://www.aa-ma.org
• Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN
• LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
• Instagram: https://www.instagram.com/aamahouston
• Twitter: https://twitter.com/AamaHouston
• YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
• Facebook - https://www.facebook.com/AAMAHou
• Merch: https://marketing-for-the-culture.creator-spring.com/

Isaiah Studivent is a digital entrepreneur and masterful practitioner in the digital marketing arena. Having successfully executed strategies in multiple configurations of marketing including media buying, content marketing, lead generation, and advanced attribution.

Isaiah is the CEO and Head of Growth at Evron Digital, a full-service advertising agency specializing in building momentum for businesses. He brings a youthful creative vision coupled with seasoned technicality from proven marketing tactics to position growing businesses at the apex of consumer interest and attention.

In this episode we discuss:

• Current gaps in the market
• Finding the right business partner
• Tips on client acquisition

Evron Digital

• Instagram: https://www.instagram.com/evrondigital/
• Facebook: https://www.facebook.com/EvronDigital/
• LinkedIn: https://www.linkedin.com/company/evro...
• Website: https://evrondigital.com
• Pinterest: https://www.pinterest.com/evrondigital/
• Twitter: https://twitter.com/evrondigital
• Tik Tok: https://www.tiktok.com/@evrondigital

AAMA

• Website: https://www.aa-ma.org
• Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN
• LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
• Instagram: https://www.instagram.com/aamahouston
• Twitter: https://twitter.com/AamaHouston
• YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
• Facebook - https://www.facebook.com/AAMAHou
• Merch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast we revisit some of the previous episodes to give everyone a sample of what Marketing For The Culture is all about. We did have a new podcast but unfortunately due to some technical difficulties, we lost an episode. Then our own, Michelle Ngome was giving a great presentation at Content Marketing World and we were unable to give you that great marketing content that you are used to getting every week. We will be back next week to review what happened at Content Marketing World, and what you can expect in the coming weeks.

Here are some of our favorite clips from the episodes previously published: 

1. 1:39 Daria Fennell - Episode 10: Making a Great Impression using Public Relations
2. 10:48 African-American Graphic Designers - Episode 11: Branding & Visual Communication 
3. 18:39 Yvonne Pearson - Episode 8: Marketing Is My Main Hustle!
4. 27:05 Chris Cheetham-West - Episode 5: Digital Marketing For Results

This week on the podcast CL is riding solo and he is talking about the clarity of your brand voice. 

Ask yourself can your customers hear your brand clearly?

What is a brand voice? CL defines brand voice as "culture-filled relatable communications that signal that a brand is right for a consumer without hesitation.”

In this podcast, CL covers four things you can do to get your brand voice pitch-perfect for the people that matter most. 

1. Define Yourself And Who Values You
2. Make Your Messaging Consistent Across Channels
3. Connect With Your Audience In The Language They Speak
4. Speak To The Journey

Thank you for listening!

This podcast is presented by AAMA. We invite you to become a member of AAMA. For more information, job postings, and more content visit  https://www.aa-ma.org.

To support AAMA with a tax-deductible sponsorship or make a donation visit https://www.aa-ma.org/sponsor-us/

African-American Marketing Association (AAMA) is a 501c Non-Profit organization and is dependent on the generosity of others to support its efforts.

This podcast is produced by Podtact Productions

Social Media

CL Palmer Links

• https://www.linkedin.com/in/cl-palmer-a9a7a85b/
• https://www.instagram.com/ceezypodgang/
• https://twitter.com/CLPodgang
• https://podtacts.com/
• [email protected]

AAMA Links

• Website: https://www.aa-ma.org

• Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN
• LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
• Instagram: https://www.instagram.com/aamahouston
• Twitter: https://twitter.com/AamaHouston
• YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
• Facebook - https://www.facebook.com/AAMAHou
• Merch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast, we welcome filmmaker and award-winning DP Tery Wilson. She has worked with some of the biggest brands around and is known to make an impression on almost anyone she comes across.

In this episode, she details the mindset needed to push yourself creatively and how she responded to the pressure of doing more extensive and more ambitious projects.

Contact Tery Wilson

https://terywilson.com/

https://www.instagram.com/filmmakertery/?hl=en

https://www.youtube.com/c/TeryWilsonFilmmaker/featured

Contact AAMA:

• Donate
• LinkedIn
• Instagram
• Twitter
• YouTube
• Facebook
• Merch

This week on the podcast, we welcome back author and speaker, Chris Cheetham-West. Chris is following up on his very insightful book 'Digital Marketing For Results' with his new work, 'Leading In a Virtual World'.

In this episode, we discuss why it's important to rethink leadership as more of the workforce goes virtual, what are the pros and cons of a virtual team, and tips on onboarding, engagement, and collaborative tools.

Thanks For Listening! 

Contact Chris Cheetham-West

• Website
• LinkedIn
• Digital Marketing For Results
• Leading In a Virtual World

Contact AAMA:

Website: https://www.aa-ma.org

Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN

LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/

Instagram: https://www.instagram.com/aamahouston

Twitter: https://twitter.com/AamaHouston

YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA

Facebook - https://www.facebook.com/AAMAHou

Merch: https://marketing-for-the-culture.creator-spring.com/

In this episode, we have Rudy Simpson Jr. from For(bes) The Culture and R.A.S. Consulting.  He is a Community Development Strategist. 

He works with companies and non-profits to help their visions of outreach and philanthropy become tangible through planning and connecting. 

We discuss how he can help in these aspects, how he got involved with For(bes) The Culture, and who they are looking to work with. 

Rudy is one of the speakers at the Marketing For The Culture Summit 2022.

Contact Rudy Simson Jr. 

https://www.rudysimpsonjr.com/

https://www.instagram.com/rudysimpsonjr/

https://www.linkedin.com/in/rudysimpsonjr/

Contact AAMA:

Website: https://www.aa-ma.org

Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN

LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/

Instagram: https://www.instagram.com/aamahouston

Twitter: https://twitter.com/AamaHouston

YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA

Facebook - https://www.facebook.com/AAMAHou

Merch: https://marketing-for-the-culture.creator-spring.com/

In this episode, we welcome Tina Bonner from Black in Meta. Not only is she a trailblazer when it comes to tech but she is also a peak performance coach. She gives us insight into how she helps people shift their mindsets to begin their best selves. Then we go into how the Metaverse is changing the game giving the black community and creating an opportunity to increase wealth. Tina will be presenting at this year's Marketing For The Culture Summit about the Metaverse. 

For tickets and information, go to - http://marketingfortheculturesummit.com/

Contact Tina Bonner

https://www.linkedin.com/in/tinabonner/

https://tinabonner.com/

https://www.instagram.com/tinabonnerlive/?hl=en

https://www.facebook.com/tinabonnerlive/

Contact AAMA

Website: https://www.aa-ma.org

Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN

LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/

Instagram: https://www.instagram.com/aamahouston

Twitter: https://twitter.com/AamaHouston

YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA

Facebook - https://www.facebook.com/AAMAHou

Merch: https://marketing-for-the-culture.creator-spring.com/

In this episode, we sit down with the "Client Attraction King" and keynote speaker from the Marketing For The Culture Summit, Marquel Russell.

Marquel has helped his clients generate over $1 Billion in sales for his clients through his direct response marketing techniques. 

The Atlanta native walks through the developmental process that led to him becoming the "Client Attraction King."

We get into how network marketing taught him some of his most valuable lessons and how he determines whether a client is right for him. Then we wrap up with what to expect when they enter the no cap zone of the Marketing For The Culture Summit.

Thanks for Listening!

Marketing For The Culture Summit.

Discover your path to a profitable brand that creates more possibilities at the Marketing For The Culture Summit on May 12th, Presented by The African American Marketing Association. Join our curated panel of REAL industry insiders who’ve worked with some of your favorite brands, content creators, and celebrities. We explore ways to monetize content and create it.

Our lineup includes 16+ Speakers who’ve helped with $1 Billion in Sales and Marketing Deals and 100+ projects with Fortune 500 companies. These are the people industry leaders come to when they need it done right. If you know you're ready for bigger and better deals, Come and learn from those already doing it. 

Connect with other marketers, creatives, content creators, and entrepreneurs so you can grow your possibilities.

Thursday, May 12th, Join us at The Gathering Spot in Atlanta, GA.

✅️ Create and launch a digital product.
✅️Get brand deals.
✅️A system to generate leads.
✅️ Monetize your Livestream platforms.
✅️And more...

If you are looking to 10x your revenue then this is the place to be. You don't want to miss it.

For tickets and information, go to - http://marketingfortheculturesummit.com/

Contact Marquel Russell

https://marquelrussell.com/

https://www.instagram.com/marquelrussell/

https://www.facebook.com/ceomarquelrussell/

https://clientattractionuniversity.com/

Contact AAMA:

Website: https://www.aa-ma.org

Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN

LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/

Instagram: https://www.instagram.com/aamahouston

Twitter: https://twitter.com/AamaHouston

YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA

Facebook - https://www.facebook.com/AAMAHou

Merch: https://marketing-for-the-culture.creator-spring.com/