Modern Customer Experience

In this episode, there is a discussion about "reframing" and reimagining the customer experience for sunglasses retailers.

It is tempting to allow financial requirements to play a bigger role than they should when bringing a new product to market.  Gain deeper insights, better engage with customers and create more long-term value by reverse-engineering the customer experience.

Want to get your message noticed and opened by more of your subscribers?  Getting the message past the spam filters and creating a winning message are crucial steps to improving email engagement.  In this episode, we talk about ways to provide a better customer experience in your emails - and we all know a great customer experience means higher engagement.

When asked who our customers are, we often default to make a list of audiences that give us money.  This is not wrong, but your customers are everywhere - your vendors, your teammates, your friends.  Are you recognizing all types of your customers and serving them well?

Netflix, the pioneer in bringing streaming entertainment to the home was successful because they first aimed to solve a problem.  The streaming video landscape is changing and the customer-friendly offering promised by the growing number of streaming providers may not come to fruition.  Are streaming video providers getting away from what made them successful?  And what are the implications?

Publishers of SDKs and APIs want to share their software infrastructure with developers.  The goal?  More distribution - more value.  If you are considering opening up your system to developers, consider a holistic approach to the customer experience to improve success rates.

Everyone wants to sell - that is where the money comes from.  Yet, many people hesitate when asked if they would buy from their organization.  Great customer experience and delivering real value to those that pay starts from within.

Meal delivery providers are proliferating and making things more convenient than ever.  The land grab and marketing blitzes put on by meal delivery providers have also exposed many imperfections that have lasting impacts on consumers and restaurant operators.  DoorDash is not perfect, but their dedication to the customer experience and learning may help set them apart from other providers.