Pathmonk Presents Podcast

The way customers buy is shifting. Leveraging data, competitor insights, and taking action will put an eCommerce brand at an advantage. Helping eCommerce brands do this is Luz; a competitor insights platform used to fuel your growth. Tackling a unique and new product category we were eager to learn more about their growth efforts from Account Executive, Jacob Curtis. Jacob dives into useful tips for cold-email outreach and their efforts to offer their prospects value with personalized demos.

As apps grow and users rely on apps for their daily activities the more necessity there is for customer support and improved customer experience. Helpshift is a mobile-first customer service platform. It delivers a great in-app help experience for many of the world's top mobile apps and mobile games. Having established their brand within specific industry verticals, The Global Head of Marketing, Christine Dart, dives into future shifts and their expansion into supporting the Metaverse. With this complex space and growing demand supporting the buying journey is critical to the success of operating within the Metaverse. Christine gives us insight into Helpshift’s efforts to provide this customer support.

Our team at Pathmonk has spent time analyzing and understanding chatbots and the true value they can offer. Our guest today agrees; that chatbots have their limits and can’t help to resolve complex issues. Thom Robbins is the Director of Marketing at PeopleReign; a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom dives into their broad-reach education efforts and reminders marketers of the importance of message testing. Being agile and adaptable is an incredible opportunity to drive tangible results from your website. Test, adapt, and test again.

Taking time to build long-term relationships with customers can create a domino effect of growth and establishment. The more time spent connecting closely to customers allows you to craft optimized solutions truly and encourages advocacy and word of mouth. This is at the top of my mind for our guest today, The Product Manager at RamSoft, Mahdi Keyhani. RamSoft is a leading healthcare IT software and services company that is dedicated to creating and delivering award-winning medical imaging and radiology solutions. In this niche industry, an empathetic customer buying journey is critical and Mahdi dives into the role the website plays when supporting that buying journey and niche audience.

Striving to stand out from the ground should be at the top of every digital brand’s mind. Helping determined brands become the industry leaders in their sector is Rawnet; digital strategy and design experts working to create a lasting positive impact. The Lead Marketing Strategist, Federico D'Uva dives into the industry agnostic personas they serve and their own efforts to practice what they preach. As Federico provides us with his thoughts on their website he mentions his goal of driving lead generation through education.  

We can easily get swept up in the success of a customer's purchase. But in order for us to ensure recurring customers, good reviews, and inciting reason for customers to spread the word we must work to perfect the post-purchase experience. Helping Shopify brands deliver delightful, post-purchase experiences is Wonderment. The Head of Brand and Community, Juliana Casale helps us understand the value they offer, the verticals they serve best, and her efforts to drive growth. Juliana looks at matching their organic growth with high-quality content, an optimized website, customer retention, and, of course, nailing their own post-purchase experience.

Buyers demand more control over their buying journeys and the percentage of buyers that buy without talking to a salesperson first is continuing to grow. Co-founder and CEO of eWebinar, Melissa Kwan gives us insights and facts from her expertise in sales and marketing. eWebinar turns any video into an interactive, automated webinar. They run your webinars for you so you don't have to. Melissa dives into their efforts to support an independent digital buying journey coupled with high-quality content and an energetic and established brand.

As marketers, we tend to collect. We collect tools and software in our determination to better aid our efforts to reach, capture and support our audiences. But there’s always something missing; actionable insights, a challenge that both we at Pathmonk and Mediafly are working to solve. Mediafly provides collaborative tools for sellers and marketers to provide interactive, value-focused buying experiences that drive revenue. The VP of product marketing, Nick Thompson, gives us an in-depth look behind the curtain and dives into his role in product marketing. Taking a different approach by focusing more on the customers than the product Nick is working to create impactful copy and productive customer conversations to shape the buying journey, speak the customers’ language, and provide ultimate value.

The purchasing experience provided is key to a customer’s buying experience and it can quickly impact their choice to buy. At this stage, you want to simplify the purchasing process. Helping businesses sell faster and smarter is IRIS CRM; a leading payments industry platform that’s created to grow your business. The VP of Marketing, Ivan Szabo gives us a taste of his growth marketing insights in this niche and tight-knit industry. From brand recognition to valuable content to the tone of messaging to conversions our listeners step into the world of growth marketing in this industry.

We should all be on the hunt to improve and heighten our customer experiences. Helping you bring your world to life is Concept3D; whose software enables you to create powerful online experiences with interactive media, virtual reality, 3D modeling, and maps. Director of Demand Generation, Shiro Hatori dives into his efforts to create and capture demand. With the cookie apocalypse on the horizon and Shiro’s ambition to improve the buying journey, the team is focused on generating value and converting content. Content that caters to buyers in each stage of their journey providing them with a guided and independent buying journey.