Pathmonk Presents Podcast

It is one thing to draw prospects to a website or sales call but it is another challenge to encourage and increase conversions on your website. Nostra is a conversion optimization software that optimizes your website without you having to lift a finger; focused on helping to increase conversions for Shopify store owners. We welcomed Dan Mullaney, Director of Growth Marketing and Demand Generation. Dan gives us an overview of who Nostra serves best and their ideal persona. We were eager to hear how they reach their own prospects and ultimately encourage conversions of their own. Dan dives into the importance of education, optimization, and landing pages.

Technology keeps a business running and the more a company grows the bigger the infrastructure; making IT departments a foundation for any business operations. Executech provides a full range of managed IT services, products, and solutions as a completely outsourced IT support department. Serving many industries and diversifying verticals we were keen to discover more from the Director of Marketing, Gary Arnold. Gary gives us an overview of their marketing channels and his efforts to meet prospects in the right channels and facilitates content discovery. Through SEO, informative content, and website optimization Gary is focused on enhancing that journey of exploration.

Sales and Marketing are known key drivers for growth and brand development but an emerging growth channel with high potential is Partnerships. Head of Marketing at Pronto, Sara Davis Guappone helps us understand the future of partnerships and how Pronto’s platform helps companies collaborate with their partners seamlessly. They are building a unified platform for companies to automate their ecosystem operations to realize the true potential of their partner ecosystem. As an emerging category, we were eager to learn how Sara drives growth and leverages their website. She is eager to shift the focus of their website messaging from feature-listing to value-based copy that aids and educates prospects in their buying journey.

Organization, efficiency, and execution are what we need to optimize our day-to-day operations. Optessa provides world-class manufacturers from all over the world with the only planning, sequencing, and scheduling software that mathematically guarantees results. The Director of Marketing and Sales, John Buglino joins us to dive into the industries they serve best and his efforts to diversify their audience. John gives our listeners more insight into his growth marketing efforts and how they acquire and retain audiences who are eager to solve their pains and challenges.

We welcomed the Head of Marketing and Growth at BarnTools, Greg Burroughs. BarnTools, built by producers, for producers, provides next-generation, smart solutions for animal agriculture. Greg dives into his efforts to reach their offline-first customers. From direct mail to social media to leveraging technology the team at BarnTools has found unique marketing strategies to reach this audience. Greg sets his marketing priorities on storytelling, social proof, building trust, and leveraging customer use cases.

As our modern and digital age demands more and expects more are we not always on the hunt for engaging and impactful digital experiences? Helping people create unforgettable experiences is GooseChase; an online platform that helps organizers create and run digital scavenger hunt experiences through players' mobile devices. The Head of Marketing, Katie Canton dives into their mission of making remote work, education, and team builds, etc. fun. Reminding us that there’s a little of Goosechase for everyone. As GooseChase makes a name for itself and word of mouth plays a critical role in Katie’s growth marketing efforts she dives into her strategies for generating, influencing, and leveraging purchase intent.

It’s easy to forget about the scientists behind some of our most groundbreaking and lifesaving discoveries. Well, Clustermarket is sure to support their research efforts and aid their efficiencies and productivity. Clustermarket is an all-in-one lab management system for scientists to get more research done. The Product Growth Lead, Francisco Raio joins us to dive into the scientist they serve, how they reach their audience, and their transition from sales-led growth to product-led growth.

Understanding how your buyer personas buy, think, and engage in critical research for any marketer on a mission to serve their customers and grow the business. Demand Generation Manager at Railz, Mohammad Reza Nabizadeh dives into his efforts to support 2 different buyer personas and the importance of understanding what they want. Railz is building the largest financial data network to support the future of finance with their API (Application Programming Interface). Supporting both financial institutions and the FinTech industry Mohammed reminds our listeners of the importance of messaging, appropriate CTAs, and buying journey analysis.

Marketing is a discipline that is constantly evolving. As a marketer, you are always adapting, testing, and innovating. We welcomed the VP of Marketing, Richard April, of OnShape to discover his growth strategy within the industry they serve. Onshape is a PTC SaaS technology, is a product development platform uniting CAD, data management, and collaboration tools. Richard dives into their multi-channel efforts and how data drives their growth strategy. From heat maps to YouTube to education to word of mouth Richard embraces everything that a marketer should be.

There is a cybersecurity attack every 30 seconds and the need for cybersecurity is on the rise. Helping you be preventative is Assurance IT; which offers cyber security solutions that help Canadian IT departments meet security and compliance requirements.​ The Marketing Director, Laura Bernhard gives us insight into the industry they serve. Within such a niche market we were eager to dive into her growth marketing efforts. Laura is focused on implementing a demand strategy, SEO, and creating a converting awareness stage goal. Laura looks to generate awareness with thought leadership, quality content, and a value-based call to action.