Public Sector Marketing Institute

In this episode, I interview Sharon Campbell of Trinity College Dublin, and we discuss her successful hashtag campaign in Trinity College Dublin. In Shoutouts this week I look at three reasons to take my new Diploma in Digital Communications for Public Sector, and I also take you backstage at The Public Sector Digital Marketing Summit! Check out the blog post associated with this episode for links to the items mentioned in this episode: http://digitaltraininginstitute.ie/podcast-behind-the-scenes-at-irelands-first-public-sector-digital-marketing-summit/ I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF 
Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I bring you to Mojofest - attended by over 300 international journalists and mobile content creators. I interview Laura Byrne, journalist and podcaster with Storyful, and share my top three mobile storytelling tips. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2LOk4Sc 
 I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. 
 If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF 
 Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I bring you to Brussels where Mark Zuckerberg addressed MEPs. I interview Manfred Weber, MEP and Chairperson of the EPP Group in the EU Parliament, about his reaction to Mark Zuckerberg’s responses and I share my top three takeaways from the address. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2sFVdcn 
 I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. 
 If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF 
 Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I discuss Digital Transformation within the UK Government’s Communications function. I interview, Alex Aiken, Executive Director of Communications in the UK Government; give shoutout to three digital communications wins for the UK Government and discuss why I think digital transformation is painful for the public sector. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2JnGxYI I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. 
 If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF 
 Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this milestone episode, I bring you behind the scenes of Ireland’s first Public Sector Digital Marketing Summit and discuss why I’m stepping up to elevate digital communications in Government agencies. I interview Gary McMahon, Communications Officer with Galway City Council and share three reasons why you should attend the upcoming Public Sector Digital Marketing Summit. 
 Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2kmWCjm 
 I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. 
 If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF 
 Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I focus on the higher education sector and how it can leverage social media for a variety of business and academic KPIs. I interview Dr. Glenn Hurst, Lecturer and Assistant Professor at University of York, and give shoutouts to three universities that are mastering social media. I also share my presentation from the recent #TrinityIsSocial event entitled “Creating a Digital Footprint of your Research”. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2FZWHC7
 I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF
 Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I interview Doug Keatinge, Director of Murray, a Dublin-based PR consultancy about the 4th annual Murray Twitter Index. I give shoutouts to three digitally-savvy journalists, and share my views on why journalists can be, and should be, influential online. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2KBipzS I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. 
 If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF 
 Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I interview Melonie Dodaro - LinkedIn influencer and two-time author - about the ins and outs of LinkedIn for B2B results. I share my top three B2B LinkedIn hacks as well as the reasons why LinkedIn has become my business's best social-selling friend. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2KgMUuN 
 I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. 
 If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF 
 Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I talk subscription-based business models with Matt Eldridge of Melt Design. I also share three ways I’m building subscriptions into my business model and discuss why I decided to go down the subscription road. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2vMm4Y5 I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I talk social advertising and ad fatigue with Joe Sweeney, Content Manager at MakeMeReach. In shout-outs, I share three successful Facebook ad hacks and in this week's column, I discuss why we need to re-think our social ads strategies. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2F3gcZU I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3