Public Sector Marketing Institute

In this episode, I talk GDPR but from an email marketer’s perspective. I interview Peter Bell, Senior Director with Marketo, I share three ways to use GDPR as a business opportunity and discuss ten important to-dos ahead of the GDPR deadline. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2qj8gPO I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I talk GDPR, privacy and prosecutions from a journalist's perspective. I interview Brussels-based Irish journalist Jennifer Baker about GDPR and what the Brussels bubble is saying, I share three privacy enhancing tools you might want to check out, and in this week's column I discuss 'The Big Privacy Debate'. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2H9Mx6w I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I discuss the power of online communities and share my 10 steps on how to build yours. I also interview 14-year old YouTuber, Jessie Kavanagh, about how she grew her channel to over 220k subscribers! Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2HWoJQe I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I discuss the power of Outreach Marketing with Courtney Blair - founder of Zippy Content. I also share my personal outreach approach and give shoutouts to three outreach experts! Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2G5AN13 I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I discuss the power of mobile journalism (MOJO) with Glen Mulcahy - founder of Titanium Media. In this week's column I share my insights on why brand journalism matters, and in shoutouts I outline three essential MOJO kit tools to keep in your rucksack! Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2FYX68u I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I discuss the future of radio and the role digital plays in its evolution. I interview Colm Hayes, Director of Programming at Radio Nova, and in this week's column I share my takeaways from the Radio Days Conference Ireland 2018. I also share three nuggets of gold advice for radio stations from the experts! Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2FtpKCv I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on iTunes/Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I discuss the role of data in content marketing with the founder of Content Boost, Yva Yorston. I also share three data tools to help you better understand content marketing and remind you of the importance of producing content for your customers. 
 Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2EI9ayi 
 I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. 
 If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF 
 Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I talk about how to make money from digital marketing. I interview Lorcan Kinsella of Brand Nova Digital, and we discuss some of the successes and failures in digital marketing strategy and approach. I also give shoutouts to three web marketing tips from the pros and outline why your digital marketing priorities need to be different for search and social. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2CbBl7p I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this special episode, I pay tribute to my good friend and colleague Marie Collins of DigiPulse Marketing who sadly passed away on January 19th 2018. Marie worked with me on many client projects at Digital Training Institute and for a year managed all our social networks. Her death has left a huge gap in my life and I wanted to remember her in a way that she would have appreciated. She was a sharp, smart, dedicated and diligent digital marketer. So, Marie this podcast is dedicated to you. Please join me and some of her other digital colleagues in remembering and celebrating Marie. *** Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2FZ1BPU I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3

In this episode, I interview Ruaidhri Prendergast - co-owner of Galway-based Ingenuity, and we discuss the importance of creating funnels that take your customer on an online journey. I also share three lead magnet ideas to kick-start your funnel and answer this week’s ‘Ask JSB’ question: "How do you know if your funnel is working?". As always I share my top social media news stories and reveal what tool saved my working week. Check out the blog post associated with this episode for links to the items mentioned in this episode: http://bit.ly/2Ex8dFV I’d love to know what you think about this episode. Please get in touch by sending me a tweet: http://twitter.com/tweetsbyJSB. If you have a minute to spare, please leave an honest review and rating on iTunes - I would really appreciate it: http://apple.co/2DsoPNF Subscribe to listen and learn on the go! You can find 'JSB Talks Digital' on Apple Podcasts, Stitcher, Libsyn, Spotify or Soundcloud. Find out more here: http://bit.ly/2BjLSs3