Successful Life Podcast

Lost in the world of marketing as a home service contractor? Fear not! Kevin LaSage, founder of Searchlight, shares his insights on making data-driven decisions that maximize your marketing investments. He unveils how his platform ties digital marketing efforts to customer activity in a CRM, offering real-time optimization to any marketing strategy. Kevin also underscores the importance of transparency and the benefits of having all marketing channels unified on one platform.

We’ve all heard that change is the only constant, and in the realm of consumer behavior, this couldn't be truer. Discover why today's consumers are favoring chatbots, online forms, and schedulers over traditional phone calls as we explore this shift and its impact on business conversion rates. We emphasize how quick responses can make the difference between winning and losing a lead and why businesses need to adapt to the preferences of tech-savvy generations.

The world of home service is not exempt from the ongoing digital revolution. We delve into the effectiveness of Google Ads in customer acquisition and discuss the rising cost of these ads. Here, Kevin introduces us to the concept that not all leads are created equal, as 75% of website conversions do not lead to paying customers. The conversation transitions into how AI technology is transforming areas like plumbing and roofing and how Searchlight uses AI to enhance customer service. So buckle up and get ready for an enlightening journey through the world of data-driven marketing for home service contractors.

https://www.searchlightdigital.io/successful-life-podcast/

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Have you ever struggled with addiction or felt alone in your journey towards sobriety? Join me, Corey Berrier, in this special Thanksgiving edition of the Successful Life Podcast as we break down the barriers surrounding addiction and sobriety. I opened up about my own journey towards sobriety, highlighting the stark difference between merely quitting drinking and truly being sober. In the spirit of Thanksgiving, we reflect on our victories, no matter how small, and express our heartfelt gratitude for your support, which has propelled our show to over 300,000 downloads.

Navigating the world of recovery can be a lonely battle, but it doesn't have to be. In this candid episode, I share my struggles with fitting into recovery and the common misconception of being 'different'. If you're currently battling addiction, I want you to know that you're not alone. Together, let's chart a path towards self-improvement, learning, and growing from our experiences. This Thanksgiving, join me in celebrating not just the good in our lives but the lessons learned from our struggles. Ready to embark on this journey? Let's dive in.

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Want to uncover hidden savings in your business and bolster your bottom line? Get ready to join us in a riveting discussion with esteemed financial expert Mike Clark. Mike spills the beans about cost reduction strategies that can dramatically improve your cash flow. We delve into how he aids businesses to pinpoint and fix leaks in their systems, which, interestingly, he offers at no charge. He takes his cut from the assets under management, a unique approach that has helped countless businesses save up to 25% on expenses.

Have you ever thought about the impact tax credits could have on your business? It's a typically under-explored area, and many advisors don't even know about the eight federal tax credits, let alone state and municipal ones, that your business may be eligible for. We shed light on these missed opportunities and stress the importance of having trustworthy advisors who can guide you through this labyrinth of tax credits.

Finally, we confront one of the biggest threats to businesses today - cybersecurity. You might be surprised that it's not just the big corporations that are targeted by hackers but small and medium-sized businesses, too. The potential implications of a data breach can be catastrophic. However, with the right safety measures, you can safeguard your business. From managing IT services to using secure passwords, we offer tips to keep your data safe. The conversation concludes with nuggets of wisdom on building your financial wealth and increasing revenue, with a strong emphasis on treating client relationships as business relationships.

Mike Clark

(209) 605-2705

https://www.linkedin.com/in/mikeclarknationalreferralnetwork

Be part of our 3D Asset Care webinars, where experts in Tax Strategies, Estate Planning, Real Estate, Education Planning, or Asset Protection offer you unique perspectives and education on achieving success. Also included will be our Town Hall Questions, where the audience asked us unscripted questions. Look for the next one at: www.protectionpointadvisors.com/events

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Imagine facing the biting cold of winter, up on a roof, managing the gutter installation and siding. That's the reality in the roofing industry. Join us as we, Corey and Ty, expose the challenges and adjustments needed to keep the job going even in the chilliest months. We'll also introduce an innovative solution from Austin Tic Tacaroofer - a snow grip product that is changing the game in commercial multi-family projects. All these while underscoring the importance of having a team of skilled professionals who uphold quality and integrity in every task.

Have you ever wondered what a simple life in a third-world country could teach you about wealth and happiness? We're about to share some profound insights that transformed how we view our lives. Our journey to a different continent was both eye-opening and humbling, showing us a resilient community where resourcefulness thrives amidst scarcity. Hear Corey's story about his path to sobriety and how this experience reshaped his understanding of true wealth and happiness.

We're breaking down barriers and tackling a sensitive topic - addiction. Hear Corey's brave account of his struggle with alcoholism, his relapses, and his road to recovery. It's a story of humility and gratitude, of spiritual awakening, and a realization that addiction is not just about abstinence. We delve into the controversial use of weed in recovery and its implications. This episode is a testament to the ongoing battle against addiction, but more importantly, it's a beacon of hope for those seeking recovery. Join us in this powerful exploration as we underscore the importance of empathy, self-awareness, and community support in overcoming life's most significant battles.

https://www.321gutterdone.com

https://m.facebook.com/groups/413674020243176/?ref=share&mibextid=UMFNzU

https://www.facebook.com/tc.backer

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Are you ready to navigate the evolving landscape of the trades industry? Buckle up for an in-depth conversation with Roger Wakefield as we survey the effects of the pandemic on the HVAC industry, the need for differentiation in market offerings, and the use of advanced tech, such as SmartAC, which could revolutionize the way your HVAC system works!

The future is now in the world of plumbing and HVAC technology. We're not just talking about smart homes; we're exploring the potential of houses communicating with us. Walk with us as we install water meter devices, demystify gas load calculations, and marvel at the advent of tankless water heaters. We also underline the urgency for contractors to embrace this wave of technology as we anticipate a seismic upgrade in the home services industry.

But it's not all about the hard skills. Roger and I also delve into the soft skills that can make or break a tradesperson's career. We stress the significance of communication and sales skills, from providing customers with options to active listening. Find out why a career in the trades industry could be the smartest move you can make and how active listening can help you forge trust and connection with clients. From the seasoned professional to the aspiring tradesperson, this episode is an insightful exploration of the trades industry. Tune in to hear us chatting about everything from sales tactics to career options, and discover why the trades industry might just be your ticket to a prosperous future.

https://www.linkedin.com/in/rogerwakefield/
https://www.youtube.com/@RogerWakefield
https://stan.store/RogerWakefield
https://www.facebook.com/RogerBWake/
https://www.texasgreenplumbing.com/about-us/
https://www.instagram.com/therogerwakefield/

Listen on: Apple Podcasts  

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Have you ever wondered how AI is revolutionizing the home improvement industry? Brace yourself for an insightful conversation as my distinguished guest, the innovator Sebastian Jimenez, founder and CEO of Rillavoice, talks about the witty YouTube comedian Andrew Schultz, and sheds light on this fascinating subject. From the initial hesitations of using AI technology and recording conversations to the eventual enthusiastic adoption, Sebastian engages us in the nitty-gritty of this transformative journey.

We're not just stopping at AI and home improvement; we're also drawing parallels with the world of comedy. Sebastian, renowned for his humorous tweaks, takes us on a journey of how comedy has evolved with the advent of AI and social media. The home improvement industry is not the only one harnessing the power of AI; the comedy industry is also catching up, making for a compelling narrative.

As we volley through the potential of AI in the trades industry, we touch on Amazon's success in delivering value through the internet. Startups can replicate this model by employing purpose-built AI tools, a point Sebastian elaborates on with examples from Rillavoice, a speech analytics offer for the home improvement industry. As we tie up our discussion, we emphasize the importance of active listening and data analysis in identifying sales opportunities, a key factor in driving the ultimate customer satisfaction. So, gear up for an episode bursting with insights on AI, comedy, and the home improvement industry.

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Strap in for a thrilling conversation with HVAC entrepreneur Michael Katz. His journey, alongside his brother, from a humble start to a $10 million business is incredible. What began as a hypothetical question about job security evolved into a booming HVAC business that stands as a testament to their tenacity and innovative approaches.

Michael's relentless pursuit of knowledge and excellence has set him apart in the competitive HVAC industry. Hear how he found inspiration at industry events and implemented operational upgrades that propelled their business to new heights and earned them an invitation to keynote at the next event. The duo also leveraged online content and shared insights with competitors, proving that success and magnanimity can go hand in hand. In this chat, we delve into the significance of shop tours, employee potential nurturing, and the power of regular one-on-one meetings.

As we conclude our conversation, Michael shares the secrets behind Trio Heating and Air's phenomenal success. He explains the fine art of managing employees, creating bonus structures, and internal recruiting. He believes investing in employees and rewarding them right is the key to a thriving business. Last but not least, we discuss how his company is making its services more accessible and delivering exceptional customer service with a focus on exceeding customer expectations. Prepare to be inspired and enlightened by Michael's journey and his nuggets of entrepreneurial wisdom.

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Ready to challenge traditional sales tactics and revolutionize your business returns? Our guest this episode, industry expert Sam Wakefield, is here to help you do just that. With over 18 years of experience in the HVAC industry, Sam has gone from an adi-crate puller to a sales manager and trainer. He's grown two businesses from the ground up and now channels his expertise into his podcast, Close It Now.

Sam offers invaluable insights into the mechanics of successful communication, highlighting the importance of tonality, body language, and mostly, emotion. He believes emotion is the gas pedal driving us to take action. Further, he shares his game-changing approach to HVAC sales that emphasizes the power of proactive interaction over digital marketing. He also delves into the importance of personal growth and the role of self-improvement and responsibility in not just sales success but also overall life satisfaction.

Listen on as we explore the psychology behind sales conversations, the role of positive visualization, and state management in boosting sales success. To cap it off, Sam , a door-to-door expert, who shares how to leverage the sales system to disrupt the HVAC industry. This episode is brimming with actionable insights that promise to make a significant difference in your sales game. So, don't miss out, tune in, and let's make some noise in your industry.

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Ever wondered how top performers balance work, personal life, and big dreams? Buckle up as we sit across from Tommy Mello, a man whose success is a testament to the power of striving for more. Fresh from his vacation in Hawaii, Tommy doesn't hold back as he shares how he runs an empire, stressing the significance of key hires and the art of effective delegation. He also sheds light on the training programs he imparts to his technicians - creating a blueprint for success.

Now, let's talk health. How can minor decisions greatly affect our well-being? How challenging is it to break free from bad habits? Tommy and I tackle these questions head-on, emphasizing that health is indeed wealth. But here's the kicker - we also delve into the world of Artificial Intelligence. From transforming dispatching, marketing, and call centers to dealing with human resistance, Tommy gives us a ringside view of how AI is set to change the game.

We've all heard that business is business, right? But who says you can't mix in a little heart and sincerity? As we navigate the intricacies of relationships and success, Tommy shares that transparency and vulnerability are his secret weapons. He reveals the ups and downs of having family in business and even why he chose to leap into the world of podcasting. But, there's more - we also discuss how Tommy plans on ensuring that everyone wins from the lifestyle business he's building. Ready to be inspired? Join us on this revealing journey into the life of Tommy Mello.

http://2023.freedomevent.com

http://a1garage.com

https://podcasts.apple.com/us/podcast/the-home-service-expert-podcast/id1341478446?i=1000631202974

https://www.amazon.com/Elevate-Build-Business-Where-Everybody/dp/B0CFYN7283/ref=sr_1_1?crid=386HTK6N7MX9E&keywords=tommy+mello&qid=1697198017&sprefix=tommy+meo%2Caps%2C131&sr=8-1

https://youtu.be/DvTa7OYz4V8?si=3jB8TlznMfCkUWrU

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

What happens when you blend leadership, sales, and artificial intelligence? You get a riveting conversation with Jonathan Whistman, the author of 'The Book of Sales Boss'. His book offers a fresh perspective on transitioning into a sales leadership role, tackling 'head trash,' and the exciting journey of publishing a book. We also converse about the fascinating world of AI and its impact on business operations, specifically in hiring and customer service.

Imagine an AI technology that can analyze calls, predict customer responses, and even schedule appointments. We explore these possibilities and more, with Jonathan providing riveting examples of how AI can revolutionize business operations. We also consider the potential of AI to self-sustain robots, upgrade plugins, and even rewrite new plugins. Moreover, we broach the topic of balancing work, family, and judgment, underlining the importance of understanding and appreciating the unique traits of high-performing leaders.

Our conversation takes an intriguing turn as we delve into the implications of deep fake videos and the need for laws and regulations to keep pace with advancing technology. Jonathan emphasizes the crucial need for social debates around the use and misuse of technology. Don't let this opportunity pass you by - gain insights from an expert on sales leadership, AI in business, and the role of technology in shaping our future. Join us for this captivating conversation with Jonathan Whistman.

https://www.perceptionpredict.ai/blog/author/jonathan-whistman-1

https://www.linkedin.com/in/jonathanwhistman/

https://www.thesalesboss.com/

https://celebritypresspublishing.com/members/jonathan-whistman/

https://www.crunchbase.com/person/jonathan-whistman

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/