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30:28

Talking Marketing

by AMA Boston

Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.

Episodes

Episode 49: Marketing Education, Being President-Elect, and Taylor Swift's Marketing Wins with Emilee Cocuzzo

44m · Published 15 Mar 09:00

AMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen!

Emilee's LinkedIn:https://www.linkedin.com/in/emileecocuzzo/

Emilee's Twitter/X: https://twitter.com/Emilee_Cocuzzo

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.

Become a member at https://amaboston.org/become-a-member

Episode 48: Surrounding Yourself With Success, Building A Business From Scratch, and Chasing Passions with Teo and Blake

42m · Published 15 Jan 10:00

At long last, Talking Marketing returns from the holiday break with Allen's interview with Teo Mefalopulos and Blake Takushi from Idea Peddler! They discuss what it was like being approached by larger companies looking to absorb them, how one of them got the other to drop out of college, and how much we all love Hulu's "The Bear"!

https://www.linkedin.com/in/teomefa/

https://www.linkedin.com/in/blake-takushi-023ba1149/

https://www.instagram.com/blaketak

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.

Become a member at https://amaboston.org/become-a-member

Episode 47: Connecting the Dots, Looking Inward, and Knowing Your Audience with Chris Wallace

40m · Published 15 Nov 10:00

With large gaps between sales and marketing (a common pod topic, we know!), InnerView seeks to create a bridge between them while also keeping the customers in mind. Allen had the opportunity to briefly chat with Chris Wallace recently about his company, the irreplacable nature of human content, and how we need to keep ourselves in mind in our business. We hope you learned something from this episode, so give us a holler if you did on social media!

Links referenced:

https://innerviewgroup.com/infront/

https://www.linkedin.com/in/saleskickoffspeaker/

https://www.linkedin.com/in/jasonbrewerbrolik/

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.

Become a member at https://amaboston.org/become-a-member

Episode 46: Advertising Adstock, A Cookie-Less Future, and The Value of Rest with Jeff Greenfield

53m · Published 16 Sep 19:17

Talking Marketing is back, everybody clap! Allen sat down with Jeff from Provalytics and started by discussing the cookie-less future of the Internet, pivoted to the value of good branding, and somehow ended up discussing magic!

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.

Become a member at https://amaboston.org/become-a-member

Episode 45: Influencer Evolution, Short-Form Video, and Leveraging AI with Neal Schaffer

53m · Published 19 Jun 09:00

In this highly anticipated SEASON FINALE of Talking Marketing, Allen speaks with Neal Schaffer and learns something new every five minutes. Whether it's about influencer marketing, the tricks to being  a successful content marketer, or how AI doesn't have to replace video creators, Neal is just chock full of insight. We hope this episode is informative and fun for you all, and we'll be back in the fall with more Talking Marketing!

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.

Become a member at https://amaboston.org/become-a-member

Episode 44: The Key to Getting Internships and more w/ Pat and Liv from Emerson College's Marketing Program

41m · Published 21 May 09:00

In a very special in-person episode of Talking Marketing, Allen sat down with Patrick and Liv from Emerson College to discuss their college careers, how they both landed excellent internships, and what they're hopeful for as future marketers!

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.

Become a member at https://amaboston.org/become-a-member

Episode 43: Bullseye Marketing, Ghostwriting, and Creativity with Louis Gudema

41m · Published 27 Apr 09:00

In this special bonus episode, Allen chats with the first ever Talking Marketing guest Louis Gudema about where his career has gone since 2018, what's new in the latest edition of Bullseye Marketing, and how integral creativity is to marketing.

This episode also has a video version, which can be found here on our YouTube channel: https://youtu.be/yS4hCEgMvEc

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.

Become a member at https://amaboston.org/become-a-member

Episode 42: Educating Gen Z, The Influencer Trend, and Storytelling with Tim Hally

52m · Published 14 Apr 14:30

Allen chats with Tim Hally from Munq Creative about teaching the next generation of marketers, Gen Z entrepreneurs, and the power of storytelling!

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.

Become a member at https://amaboston.org/become-a-member

Episode 41: The Evolution of Google's Search Page, Data Technology, and AI Biases with Prasanna Dhungel

1h 5m · Published 15 Mar 09:00

Allen had the wonderful opportunity of speaking to Prasanna Dhungel, managing partner and co-founder of GrowByData. Prasanna has years of experience in the data and tech world, and he's brought all of that to the modern world with a successful business model of "explaining the change". Hear about that and more, including a brief discussion of Google and ChatGPT's recent AI efforts in the episode.

This episode also has a video version, which is available on our YouTube channel along with other great videos! https://youtu.be/ET7O6tXtT5A

Check out Prasanna's company and see if they can help your marketing team at growbydata.com.

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

Episode 40: Leadership, Employee Retention and Loyalty with Julia Becker Collins

1h 1m · Published 15 Dec 10:00

What makes someone choose one company over another? How does a company like Vision Advertising maintain 100% employee retention during the COVID-19 pandemic? Why are so many marketers into running? We answered all these questions and more in the latest Talking Marketing discussion with Vision's COO Julia Becker Collins.

This episode also has a video version, which is available on our YouTube channel along with other great videos! https://youtu.be/ET7O6tXtT5A

Interested in sponsoring Talking Marketing? Email [email protected] and get involved today!

Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

Talking Marketing has 48 episodes in total of non- explicit content. Total playtime is 24:22:40. The language of the podcast is English. This podcast has been added on October 28th 2022. It might contain more episodes than the ones shown here. It was last updated on May 3rd, 2024 06:11.

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